ENZI pitch

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ENZI Footwear

Sam Imende | [email protected]

ENZI FootwearSam Imende

Young Adults Represent Underserved Footwear Market

• Individuality expressed through fashion

• Dress from feet up• Sneakers 24/7

18-24 years old 25-34 years old 35-50 years old

• $1.2 billion market

• Appropriate individualism• Urban mindset• Mobile lifestyle

$1.2 billion market size (US)

• Corporate culture dominant• Dress shoes• Family oriented lifestyle

ENZI FootwearSam Imende

ENZI Positioning Fills a Void in the MarketplaceHigh Price

Low Price

Sneaker Dressy

ENZI

Creative Recreation

AldoSupra

Diesel

Common Project

Nike

Prada

Sawa Shoes

Clarks

ENZI FootwearSam Imende

ENZI Footwear Brand

ENZI’s unique vision is of a premium footwear brand that combines high quality African materials with a commitment to expert design, craftsmanship and responsible

labor practices.

Product Pillars

Versatile Lifestyle

Premium Leather African

ENZI FootwearSam Imende

Beachhead Consumer

Demographically

• Male• 29 years old• Multicultural• Lives in London• Makes £40K per year

Psychographically

• Urban mindset• Marches to the beat of his

own drum• Concerned with being an

individual• Works to live but doesn’t

live to work• Entrepreneurially ambitious

Behaviorally

• More interested in trying new things as oppose to being brand loyal and ritualistic

• Tech savvy and outgoing• Favorite Brand: Visim • Favorite Hobby: Photography• Favorite Artists: The Roots

• Expresses personality through footwear• Buys new shoes at least once every 3 months

• Won’t let a great pair go un-purchased• Willing to spend up to $300

• Strong network of friends who are very similar

ENZI FootwearSam Imende

Multi-channel distribution

Trade Shows• Project• Capsule• Magic

Trunk Shows, Pop up Shops

• London• Hong Kong• New York• Capetown

Online• 3rd party –i.e. Then & Now• Crowdfunding - Kickstarter• Direct - ENZI ecommerce

Digital Media

ENZI FootwearSam Imende

Management Team & Advisory Board

Jawad BrayeCreative Director, Designer Footwear Designer - Feiyue, Ferrari, Kappa, Fila, and Pele Sport

• Designer for Evisu, Japanese denim brand and K1X, German lifestyle brand

• Cordwainers, London College of Fashion

Sam ImendeManaging DirectorBusiness Development– Java House Coffee, BizCorps, B Lab

• Microfinance Loan Officer, Enterprise Development Group & Kiva

• MBA, UNC Kenan-Flagler Business School

Azi MengistuCOO, Branding &

Operation C62 Media co-founder,

Ethiopia magazines - Selamta, Addis Life• Manager for international event media

service company• PhotographerChristian Ward

CMO, Marketing and SalesGlobal Sales Executive – LinkedIn, Daxtra

• Sales specialization in HR recruitment software

• Regional Manager, Asia Pacific

Aman Mengistu (Addis)Int’l Marketing, C62 Media

Jonathan Cummings (HK)Brand Management, StartJG

Pule Taukobong (SA, NYC)Investor, Africa Angels Network

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Appendix

ENZI FootwearSam Imende

Risk Assessment

Risk Threat Level Mitigation

Distribution Channels - Delays - Customs High

• Partnership with export-experienced factory• 0% customs in US & Europe-AGOA & EBA• Shared information systems with suppliers and retailers

Quality control - Materials - Production Medium

• Quality control technician to work alongside our designers• Premium leather sourcing• Revenue sharing incentives for workers

Fraud - Knock offs Medium

• Trademark in US & China• Inform clients on store locations through website

Cash Flows High• Pre-orders from samples• Favorable supplier payment terms• Diverse financing strategy

ENZI FootwearSam Imende

Benchmarking; key points of differentiationBench-mark

ENZI Common Projects

Sawa Shoes

Diesel Creative Recs

Adidas Clarks

Casual Dress 4 4 3.5 4 4 3 6

Price Range $180-$300

$400-$500

$110-$180

$65-$300

$65-$350 $65-$600 $100-$300

Different-iation

All African,premium

cow , goat & sheepskin,

Eco-friendly

Monotone classics,

finest materialsmaterial

African made,

comfort and

quality

Italian brand,

complex , progressive

Blurs rules, footstrap, variety of materials

Signature classics,Global

athletics

Wide range

between casual & formal

Marketing Strategy

Word of mouth

website/blogfaceboo

k, twitter

Word of mouth

blogs, web, No ads

Website, trade

shows,

compliment clothing

line, $6MM in ads

website, Channel, word of mouth, Fb/blog

Strong marketing campaigns

in store and online

Own stores, Quality brand

Magazines

Target Consumer

multi-cultureurban male

25-35

Int’l urban male, high

income

Urban casual18-45,

Int’l urban 16-28 smart

casual

Urban male in US 18-26

Global casual-sport

Int’l urban male, mid-

class