Introduction The model Preliminary results Environmental policies Main results Environmental policies and eco-innovation of service rms: an agent-based adaptation model Benot Desmarchelier, Faridah Djellal, Faz Gallouj Lille 1 University France Benot Desmarchelier, Faridah Djellal, Faz Gallouj Environmental policies and eco-innovation of service rms: an ag
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IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
Environmental policies and eco-innovation ofservice �rms: an agent-based adaptation model
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
Pollution in services : multiple sources and a seriousproblem
From Gadrey, 1996Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
Aims
Are service �rms sensible to environmental policies?
What is the best: ecotax or consumer information?
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
Sources of pollutionConsumersLinking with the search spaceFirms behavioral rules
A return on the sources of pollution in service activities
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
Sources of pollutionConsumersLinking with the search spaceFirms behavioral rules
De�nition of the relevant vector of caracteristics of theproduct and of the search space
0@ xktykt = f (mkt ) + vkt
zkt
1AWith :
xkt 2 [1; 10], the price;mkt 2 [1; 10], the total mobility as mkt � zkt andf (mkt ) = 10� (mkt�mmin)
(mmax�mmin)zkt 2 [1; 10], the client�s mobility
these threee dimensions form the search space for �rms.
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
Sources of pollutionConsumersLinking with the search spaceFirms behavioral rules
Initial preferences
xi0 = RND(1; 10)
xi0 > 5 )�yi0zi0
�=
�RND(1; 5)RND(1; 5)
�
xi0 � 5 )�yi0zi0
�=
�RND(6; 10)RND(6; 10)
�
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
Sources of pollutionConsumersLinking with the search spaceFirms behavioral rules
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
Sources of pollutionConsumersLinking with the search spaceFirms behavioral rules
Firms behavioral rules
10 �rms
Random initial position in the search space
If a �rm has a market share less than the average (10%), thenit tries to move on the hypersurface of performance(=innovation)
In this later case: observe the immediate neighbourhood(incremental innovation) and try one far away location (longjump or radical innovation)
a �rm is removed from the market if it has a nul market share
Replacement by a totally new �rm (role of the HHI).
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
Schumpeterian competition
0 25 50 75 100
4. 5
5. 79224
7. 08448
8. 37671
9. 66895
Curr ent Fi t ness_1_1_1 Curr ent Fi t ness_1_1_2 Curr ent Fi t ness_1_1_3 Curr ent Fi t ness_1_1_4Curr ent Fi t ness_1_1_5 Curr ent Fi t ness_1_1_6 Curr ent Fi t ness_1_1_7 Curr ent Fi t ness_1_1_8Curr ent Fi t ness_1_1_9 Curr ent Fi t ness_1_1_10
0 50 100 150 200
0
0. 1125
0. 225
0. 3375
0. 45
Mar ket Shar e_1_1_1 Mar ket Shar e_1_1_2 Mar ket Shar e_1_1_3 Mar ket Shar e_1_1_4 Mar ket Shar e_1_1_5Mar ket Shar e_1_1_6 Mar ket Shar e_1_1_7 Mar ket Shar e_1_1_8 Mar ket Shar e_1_1_9 Mar ket Shar e_1_1_10Mar ket Shar e_1_1_6 Mar ket Shar e_1_1_8
0 50 100 150 200
0
2. 5
5
7. 5
10
Pr oduct Mobi l i t y_1_1_1 Pr oduct Mobi l i t y_1_1_2 Pr oduct Mobi l i t y_1_1_3 Pr oduct Mobi l i t y_1_1_4Pr oduct Mobi l i t y_1_1_5 Pr oduct Mobi l i t y_1_1_6 Pr oduct Mobi l i t y_1_1_7 Pr oduct Mobi l i t y_1_1_8Pr oduct Mobi l i t y_1_1_9 Pr oduct Mobi l i t y_1_1_10 Pr oduct Mobi l i t y_1_1_6 Pr oduct Mobi l i t y_1_1_8
0 50 100 150 200
0
2. 5
5
7. 5
10
Pr oduct Pr i ce_1_1_1 Pr oduct Pr i ce_1_1_2 Pr oduct Pr i ce_1_1_3 Pr oduct Pr i ce_1_1_4 Pr oduct Pr i ce_1_1_5Pr oduct Pr i ce_1_1_6 Pr oduct Pr i ce_1_1_7 Pr oduct Pr i ce_1_1_8 Pr oduct Pr i ce_1_1_9 Pr oduct Pr i ce_1_1_10Pr oduct Pr i ce_1_1_6 Pr oduct Pr i ce_1_1_8
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
EcotaxConsumer informationSimulated scenarios
Ecotax (T)
3 possibilities :
T = vkt (materiality) ) xkt 2 [2; 20]T = f (mkt ) (mobility) ) xkt 2 [2; 20]T = f (mkt ) + vkt (total externalities) ) xkt 2 [3; 30]The initial environmental preferences are modi�ed accordingto the considered scenario
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
EcotaxConsumer informationSimulated scenarios
It can be on vkt , f (mkt ) or zkt .
Immediate e¤ect (E ) : If yit � E , the the individual i willtake account of his tolerance to externalities in his purchasingdecision. Moreover, his preferences yit become to be dynamic.
Mediate e¤ect (K ) : percolation. If the number ofecological neighbors of a non-ecological consumer i is at leastequal to a parameter K , then i becomes a ecologically friendlyconsumer too
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model
IntroductionThe model
Preliminary resultsEnvironmental policies
Main results
EcotaxConsumer informationSimulated scenarios
The 123 scenarios
For each simulation, an average pollution index is calculated:
yAvt =10
∑k=1
Mskt .ykt
Benoît Desmarchelier, Faridah Djellal, Faïz Gallouj Environmental policies and eco-innovation of service �rms: an agent-based adaptation model