Environmental Outreach Makeovers

OUTREACH MAKEOVERS!

Optimizing Your Communications

Who we are

Our Clients

Gigantic Team

EXTREME MAKEOVER!

Build on Your Good Work

Candidate #1: Recycling Brochure

for Multi-Family Buildings

BEFORE

Who is the AUDIENCE?

Is the intended audience reflected?

Is the intended audience reflected?

50%

33%

14%

3%

Fremont,CAEthnici0es(Census2016)

Asian White Hispanic AfricanAmerican

Is there a clear call to action?

Is there consistency across channels?

AFTER

Candidate #1: Suggested Makeover




Candidate #2: Conservation Corps

North Bay Services Flyer

BEFORE

Conservation Corps NB

Introduction

ConservationCorpsNorthBay(CCNB)hasworkedwithyouthonenvironmentalprogramsintheNorthernBayAreafor

over30years.AtCCNB,wehelpyouthwhohavenotsucceededinthetraditionaleducationalenvironment,togain

theirhighschooldiplomaswhileattainingvaluableworkreadinessskills.OurCommunityRecyclingCrewsprovidethe

followingservices,whichcanhelpyoudivertmaterialfromthelandfillwhilecreatingapositiveexperienceforlocal

youth:

E-WasteCollection(FREE)

CertifiedE-WasteCollector–StateofCalifornia

CEWID#105496

CCNBisfundedbyCalRecycleforthepurposeofprovidingE-

wastecollectionandeducationservicesforthecommunities

withinourterritories,withnochargetoourclients.

• Collectionsfrombusinessesandgovernmentagencies

throughoutMarinandSonomaCounty

• Abletoprovideproofofdestructiondocumentationfor

clientsthatwecollectfrom,uponrequest

• AbletoconductresponsibleE-wastecollectionand

recyclingeventstothepublicincommunitiesthroughout

MarinandSonomaCounty

UsedTireCollection(FREE)

TireHauler–StateofCalifornia

TPID#1834406-01

Asacertifiedandpermittedwaste-tire

hauler,CCNBisinapositiontopartner

withlocalgovernmentagenciesregarding

theremovalofwastetiresfrompublic

lands:

• Partnerwithgovernmentagenciestoidentifyareasaffectedby

illegallydumpedtires

• Dispatchworkcrewstohandletheremovalandhaulingofwaste-tires

• Abletohosttireamnestycollectioneventsforthepublic

RecyclingReceptaclesCCNBprovidesourparticipantswithconstructionskills ….inourrecyclingbinbuildingoperations.

Ourcustomizablebinsfeature:

• Madefromhighqualityrecycledplasticlumbero Durableo Aesthetico Pestandfireresistant

• Single,dual,andtriplestreamoptions• Securityfeaturestopreventpestsandtheft• Ergonomicallypreferredsideloadingbins• Highvaluepricepoint

EventServicesCCNBmanagesmaterialsproducedatlargeandsmallevents.

Wehaveprovidedeventservicestoover50eventsperyearincludingtheMarinCountyFairandNASCAR.

Ourserviceslevelsinclude:

• Bindeliveryandremoval• Binmonitoringandservicing• Fulleventconsultingandreporting

Eventoperationsareprovidedthroughdirectfee-for-servicecontractsbasedonthelevelofservicesneeded.

Formoreinformationpleasecontactus:

•[email protected]•415-454-4554•www.ccnorthbay.org•

Conservation Corps NB

Introduction

ConservationCorpsNorthBay(CCNB)hasworkedwithyouthonenvironmentalprogramsintheNorthernBayAreafor

over30years.AtCCNB,wehelpyouthwhohavenotsucceededinthetraditionaleducationalenvironment,togain

theirhighschooldiplomaswhileattainingvaluableworkreadinessskills.OurCommunityRecyclingCrewsprovidethe

followingservices,whichcanhelpyoudivertmaterialfromthelandfillwhilecreatingapositiveexperienceforlocal

youth:

E-WasteCollection(FREE)

CertifiedE-WasteCollector–StateofCalifornia

CEWID#105496

CCNBisfundedbyCalRecycleforthepurposeofprovidingE-

wastecollectionandeducationservicesforthecommunities

withinourterritories,withnochargetoourclients.

• Collectionsfrombusinessesandgovernmentagencies

throughoutMarinandSonomaCounty

• Abletoprovideproofofdestructiondocumentationfor

clientsthatwecollectfrom,uponrequest

• AbletoconductresponsibleE-wastecollectionand

recyclingeventstothepublicincommunitiesthroughout

MarinandSonomaCounty

UsedTireCollection(FREE)

TireHauler–StateofCalifornia

TPID#1834406-01

Asacertifiedandpermittedwaste-tire

hauler,CCNBisinapositiontopartner

withlocalgovernmentagenciesregarding

theremovalofwastetiresfrompublic

lands:

• Partnerwithgovernmentagenciestoidentifyareasaffectedby

illegallydumpedtires

• Dispatchworkcrewstohandletheremovalandhaulingofwaste-tires

• Abletohosttireamnestycollectioneventsforthepublic

Multi-Touch: Website

Multi-Touch: Social Media

AFTER

Adapt for the Audience

Adapt for the Audience

Digital for Details

Social Media Support

BEST PRACTICES

Tailor by audience

Clear call to action

Clear instructions Individuals with disabilities who require accommodations to access City facilities, services or programs, or who would like information on the City's compliance with the Americans with Disabilities Act (ADA) of 1990, may contact the City’s ADA Coordinator at (650) 329-2368 (voice) or e-mail [email protected]

Printed on 100% post-consumer recycled paper bleached without chlorine 5/16

For more information, visitwww.cityofpaloalto.org/[email protected](650) 496-5910

Do you know what materials go in the recycle, compost and landfill containers? This handy flyer will help you remember what goes where. For more information and tools, visit www.cityofpaloalto.org/wgwtools

RECYCLE

PLASTIC

PAPER

GLASS

METAL

E-WASTE

WHAT GOES WHERESORTING GUIDE

PLASTICO 塑料

PAPEL 紙張

VIDRIO 玻璃瓶

METAL 金屬

ELECTRONICOS 電子產品

BAGGED FILM PLASTIC

FLATTEN CARDBOARDSHREDDED PAPER

COMPOST

FOOD SCRAPS

SOILED PAPER

COMPOSTABLE PLASTIC

YARD TRIMMINGS

LANDFILLMULTI-MATERIAL ITEMS

GARBAGE

COMIDA 食物殘渣

PAPEL SUCIO 髒紙

PLASTICO COMPOSTABLE 可堆肥塑料

DESECHOS DE JARDIN 庭院廢物

ARTÍCULOS DE MÚLTIPLES MATERIALES 合成材料的包裝

BASURA 垃圾

YES, YOU CAN COMPOST:MEAT & BONES CARTONS PIZZA BOXES

PET WASTE

Tell Your Story: Images

Multi-Touch, Consistent

Thanks for composting your food scraps and

soiled paper.

(We peeked in the top of the cart, but we didn’t dig deep.)

Did you know you can compost:

Most Palo Alto residents place food, including meat, bones and dairy, and

soiled paper, in their green cart.

HUGE thanks to our fearless volunteers!

Conclusion slide

Contact us:

[email protected] Gigantic-Idea.com