Environmental Health in a Social Media World --Mia Zmud

Environmental Health in a Social Media World

Mia Zmud, NuStats

Steve Lipton, Biotest Services Inc.

Ed Rivers, Catawba County Environmental Health

Heather Brink, National Center for Health Marketing

NEHA 73rd Annual Educational Conference

June 22, 2009

2

What We’ll Cover

• Why should I Government care?

• What is it?• What can it do?

– Federal (e-Health Marketing, CDC)– Local EH (twitter, Catawba EH Department)

• Q&A

X

3

Web 2.0

Web 1.0• Read-only Content• Eyeballs• Stickiness• Editors• Personal Websites• Centralized

Web 2.0• User-Generated Content• Hands• Syndication• Buzz• Blogging• Crowdsourcing

4

Web 2.0 Defined

• Collection of tools that allow people to build social and business connections that go beyond traditional communication/marketing techniques

• Enables rapid and ubiquitous information sharing

• Provides opportunities for online collaboration

• Heavy social media component

WEB 2.0

5

Social Media: Tiny Villages

The Business Villages

Linked-In, SlideShare

The Popular Villages

Facebook, Twitter, MySpace, YouTube, Flickr

The Advocates Villages

MyStarbucksIdeas, Obama.com The Niche Villages

TeacherTube, GodTube,Sphinn, Dogster, Catster, Hugg, SecondLife

The Cool Villages

Vimeo, Twine, Meebo, Skype

The Anything-you-want Villages

Ning, Tumblr

The Informational Villages

Wikipedia, Del.icio.us, StumbleUpon, Digg, Technorati,

Reddit, Newsvine, Propeller, Yelp, Yahoo!, Answers

6

Who’s Really Using

Social Media?

7

Fast and Mobile Connections

2000

5%

50%

With broadband at home

Own cell phones

2008

58%

82%

Source: Pew Internet & American Life Project

8

Internet use is UP

• 74% of ADULTS in U.S. use Internet– Up from 46% in 2000

• 93% of TEENS 12-17 use Internet– Up from 73% in 2000

• 87% of PARENTS of teens go online

Source: Pew Internet & American Life Project

9

Still a Phenomenon of Youth

• In past 4 years, share of Adult Internet Users with a profile has grown 4 times!– 8% in 2005– 35% in 2008

• At the core, social networking is still a phenomenon of youth – 78% 18-24 or younger with a profile

• Overall, personal use > professional use

Source: Pew Internet & American Life Project

10

INC.500 are Adopting It very Quickly

42%

38%36%

31%30%

16%

39%

33%35%

55%52%

57%

0%

10%

20%

30%

40%

50%

60%

SocialNetworking

Message/BulletinBoards

Blogging Online Video Podcasting Wikis

2007

2008

Source: University of Massachusetts Dartmouth Center for Marketing Research

11

How about the Government

• Lagging behind, but there’s “early adopters”• Using it to manage public identity; create loyalty and trust; meet

missions– Extend public outreach/public involvement

– Create dialogue

– Ideate and innovate

– Monitor external buzz

– Foster efficiencies in the workplace• More inclusive, less risk-adverse organizational culture

12

Getting Started

• Monitor social media to find out what public/stakeholders are saying• Participate in discussions; don’t control• Create a place for them to discuss you• Invite them to participate; give a reason• Learn from the negative• Channel discussions into relevant ideas• Leverage analytics to digest information

Social Media

13

Contact Us!

Mia Zmud [email protected]

Steve Lipton [email protected]

Heather Brink [email protected]

Ed Rivers [email protected]