Environment

Environments are not just containers, but are processes that change the content totally.

Marshall McLuhan

STORIES

1.  Windrunner 2.  Vintage Running 3.  UNDFTD

ENVIRONMENT

4. Be True 5. Sport Exotic 6.  21 Mercer Street

7 World Cup 8. Air Max 9.  Considered

WINDRUNNER

Niketown, New York - Summer, 2008

Environment

STORY

Concept / Creative Direction / Project Management

180 Windrunner jackets were used to create a four storey chandelier in the atrium of Niketown New York. The presentation was installed throughout the 2008 Olympics to celebrate the Windrunners worn by US medal winners on the podium in Beijing.

WINDRUNNER

Retail / Renderings - Summer, 2008

Environment

STORY

Concept / Creative Direction / Project Management

During the Olympics Windrunner jackets were featured in over 500 retailers across the US with presentations ranging from elaborate to simple. In every instance, product remained the focus. This creative direction was implemented across the globe.

VINTAGE RUNNING

Retail - Summer, 2007

Environment

STORY

Concept / Creative Direction / Project Management

Vintage Running took a step back to 1977 for inspiration with Volkswagen camper vans being used to contextualize and showcase product. Nike founder Bill Bowermanʼs work bench was re created detailing the products heritage.

UNDFTD AF1

La Brea/Santa Monica - Summer, 2006

Environment

STORY

Concept / Creative Direction / Project Management

Two shoes, two stores, two days, one direction. Back-lit, free standing walls were erected in each store omitting all other product and communication. The only shoe on display was the signature model, available exclusively on day of release.

BE TRUE

Pop-Up Vintage Dunk - Spring, 2008

Environment

STORY

Concept / Project Management

The first installment of the Be True pop-up shop presented the Vintage Dunk collection in a simple environment complete with reconditioned hardwood floor and Japanese Dunk Manga cartoon.

BE TRUE

Pop-Up City Dunk - Spring, 2008

Environment

STORY

Concept / Project Management

86 pairs of a single shoe were available for a single day. Rather than hide the inventory in the stock room it was placed in the store for all to see and suspended from the telephone lines that ran throughout the store.

BE TRUE

Pop-Up Being True - Summer, 2008

Environment

STORY

Concept / Project Management

For the final iteration of the Be True pop up, the venue was converted into a gallery accommodating the Being True exhibition (see Communication). 3,000 people squeezed through the tiny space over the course of its four week presentation.

BE TRUE

Summer, 2008

Environment

STORY

Creative Direction / Project Management

Spanning forty feet, seven 5ʼ x 3ʼ lightboxes filled the walls of retail displaying the Be True campaign creative (see Communication).

BE TRUE

Opening Ceremony - Summer, 2008

Environment

STORY

Creative Direction / Project Management

Supporting the Liberty of London Dunk collaboration, Opening Ceremony in New York and LA were converted into pop-up flower shops. Both installs were supported by launch events and bouquets for all guests.

SPORT EXOTIC

Sportie LA - Holiday, 2005

Environment

STORY

Concept / Creative Direction / Project Management

As part of the Sport Exotic campaign the entire south wall of a leading LA retailer was converted to display a tight assortment of product. By shifting from 120 pieces of product to 14, the entire line was elevated and coveted by the consumer.

21 MERCER

Fall, 2008 - Summer, 2009

Environment

STORY

Concept / Project Management

Monthly installations at 21 Mercer displayed the diversity of the brand and ensured a dynamic aesthetic. Footwear and apparel stories were amplified via collaborations with the best, young creatives including; KR, Cassette Playa and SO ME.

WORLD CUP

Brazil 5* - Holiday, 2005

Environment

STORY

Concept / Project Management

The Brazil 5* presentation was informed by the five World Cup championships won by the South American nation since 1958. Featured in key locations along the West Coast it supported the first product from Nikeʼs 2006 World Cup campaign.

WORLD CUP

National Team AF 1 - Summer, 2006

Environment

STORY

Project Management

Installed one week prior to the kick off of the 2006 World Cup, the AF1 presentations featured all-white shoes to tease those that would follow. Each case featured artwork created by artists of the respective nations including Delta, Rostarr and Os Gemeos

AIR MAX

One Time Only - Holiday, 2006

Environment

STORY

Project Management

A hybrid Air Max collection was supported by takeover presentations at several locations along the West Coast. Featuring creative assets by Hunter Gatherer the message was one steeped in innovation and evolution.

AIR MAX

Power Wall - Holiday, 2005

Environment

STORY

Concept / Creative Direction / Project Management

The Air Max Power Wall featured eight different styles of footwear separated by technology and color. Playing off the simple color blocking of the product, the result was an efficient presentation that commanded a complete takeover at retail.

AIR MAX

Masters of Air - Holiday, 2005

Environment

STORY

Project Management

Using esoteric creative assets inspired by the Dutch Maters, gilt-edge framed imagery complemented two decades of cushioning innovation with a retrospective of the revered Air Max portfolio.

NIKE CONSIDERED

Product Launch - Spring, 2005

Environment

STORY

Project Management

The Nike Considered line was a departure for Nike its principles were founded in ethical and sustainable design. Complimenting this direction, all-natural and reclaimed materials we used to deliver a symbiotic relationship between product and message.

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