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#ENTRY LEVELtweetBook02Relevant Advice or Students and New Graduates in the
Day o Social Media
Book ExcerptSubset o the book brought to you by THiNKaha
By Christine M. Ruff and Lori Ruff
Foreword by Keith Keller
E-mail: [email protected]
20660 Stevens Creek Blvd., Suite 210,
Cupertino, CA 95014
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Relevant Advice or Students and New Graduates in the Day o Social Media
BOOK EXCERPT Table of Contents (included here)
Foreword by Keith Keller
Section I: Community
Section II: Build Credibility
Section III: LinkedIn Profiles
Section VII: Now What?
About the Authors
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3#ENTRY LEVEL tweet Book02
ContentsThis is the Table o Contents (TOC) rom the book or your
reerence. The eBook TOC (below) dif ers in page count
rom the tradebook TOC.
Foreword by Keith Keller 11
Section I
Community 13
Section II
Build Credibility 27
Section III
LinkedIn Profiles 41
Section IV
Facebook Profiles 59
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Relevant Advice or Students and New Graduates in the Day o Social Media
Section V
Connecting 73
Section VIFind Employers 87
Section VII
Now What? 103
About the Authors 115
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#ENTRY LEVEL tweet Book02 5
We all know now that social media is the new paradigm or
job search. Its the new paradigm or career change and or
business networking.
Facebook: 800,000,000 people (thats 800 million!). Twitter:
165,000,000 people. LinkedIn: 120,000,000 people.
This book by Christine Ruf makes it really simple. Christine
speaks rom the wisdom o experience and she is wise
beyond her years.
Social media is not that hard. Have a look at this book: its
really good. It really tells you how to get started i you want
to take your social media profile rom community to career.
Foreword byKeith Keller
@KeithKeller, CEO, Career Success
Radio Melbourne, Australia
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Section I: Community
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#ENTRY LEVEL tweet Book02 7
Gain understanding of the
online community in light of
your career search.
Section ICommunity
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Always remember: give
more than you receive.
1
Consider others with social media
communications. Irrelevant
messages not only waste peoples
time, they annoy them.
2
Section I: Community
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#ENTRY LEVEL tweet Book02 9
Dont be ashamed o
asking or help when
you need it. I you dont
ask, you will not receive.
3
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Section II: Build Credibility
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#ENTRY LEVEL tweet Book02 11
Section IIBuild Credibility
How to appear professional
the dos and donts of
appropriate online etiquette.
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As you research
yoursel online, use
multiple search engines
to ensure you find
everything an employer
might be able to access.
19
Section II: Build Credibility
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#ENTRY LEVEL tweet Book02 13
20Check and double check that
the message you are sending is
going to the intended recipient.
Check your privacy settings
on every website and profile
with your name on it.
21
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Section III: LinkedIn Profiles
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#ENTRY LEVEL tweet Book02 15
Quick tips and ideas to improve
your LinkedIn profile. Learn how
to highlight your experience and
education to make you attractive
to potential employers.
Section IIILinkedIn Profiles
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39
Include relevant
extracurricular clubs,
travel experience, and
volunteer work.
Section III: LinkedIn Profiles
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#ENTRY LEVEL tweet Book02 17
41Dont post anything about
personal relationships or pictures
that are unproessional.
Be careul what pictures
you use. No photos withood, drinks, cigarettes, or
anything but you in them.
40
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Section VII: Now What?
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#ENTRY LEVEL tweet Book02 19
Once you have found whatyoure looking for, continue to
step up your game. Take a little
time to prepare for the next
opportunity rather than being too
comfortable with where you are.
Section VIINow What?
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Jobs are not
guaranteed or lie.
I you stop growing,
it may be time to
look out or your
next opportunity.
127
Section VII: Now What?
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#ENTRY LEVEL tweet Book02 21
I you need help, your supervisorsand coworkers can show you how to
do things. Dont be araid to ask.
128
I you sign up or health
insurance, it usually does not
take efect immediately. Have
contingency plans in place.
129
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About the Authors
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About the Authors
Christine Ruf, @ImmuneChick, is a student o Biology. She loves to write
and travel. Her interests are in continuing her educational career and in
living her passion: Science! She writes with heart and a willingness to shareher experiences. For a woman so early in her career, she shares insights
based on real lie.
Ruf graduated rom East Carolina University with Honors in 2007, worked
in a research lab and was laid of when grant unding caused cutbacks and
layofs. She has experienced several versions o recently looking or jobs in
college, ater graduation, and in the atermath o an economic downturn.
Shes managed to land on her eet each time by ollowing the principles she
shares in this book.
Ruf now lives near amily in Central Virginia and is working while continuing
her education in Science.
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Relevant Advice or Students and New Graduates in the Day o Social Media
The @LinkedInDiva, @LoriRuf, is a globally recognized expert in LinkedIn
and social media. She is among the top 10 most connected women in the
world on LinkedIn. Her Facebook riends list is ull. Her robust Twitter
ollowing grows by hundreds o ollowers a week on three active accounts.
You dont accumulate those kinds o social media credentials overnight. It
takes years o active participation in the industry to earn a robust ollowing.
Ruf is a proven thought leader with 100+ recommendations rom clients andrandom people touched by her generous spirit. The Diva has heart, character,
and avid ans with whom she has shared her knowledge. Over her career,
she has presented over 1,000 sessions on topics such as leadership, social
networking, at applications and Internet technologies, customer service,
privacy, and creating a vision.
One sassy, saucy business woman, Lori is a ull-time speaker, trainer, and
author o THINKahas #PRIVACYtweet Book01. She is also co-author o the
Rock The World Book Series with her partner, The LinkedIn Rockstar Mike
ONeil @MikeONeilRocks.
Mother and daughter come together to bring you timely and tested tips or
entering the proessional world in the day o social media.
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25#ENTRY LEVEL tweet Book02
Getting #ENTRY LEVEL tweet Book02
(http://www.happyabout.com/thinkaha/entryleveltweet02.php)
#ENTRY LEVEL tweet Book02 can be purchased as an eBook or $14.95 or
tradebook or $19.95 at
http://www.happyabout.com/thinkaha/entryleveltweet02.php or at
other online and physical book stores.
Please contact us or quantity discounts [email protected] or to beinormed about upcoming titles [email protected] or phone
(408-257-3000).
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