Many years ago, to enjoy a classic 'kopitiam' meal in Malaysia, such as half-boiled eggs, toasted bread with kaya and butter, and a cup of coffee, one will have to travel many miles back to their hometown. Kopitiam is a traditional breakfast and coffee shop found in South East Asia. Since the establishment of PappaRich in 2006, one need not go the distance. This is one big accomplishment for the Malaysian as for the PappaRich itself, remembering it has all started in 2006 as one modern ‘kopitiam’ in Selayang mall in Malaysia before it went viral and has multiplied to 41 shops around Malaysia by 2010.
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Enterprise Management
Table of ContentsWork Breakdown Structure.........................................................................................................................5
2.1.0 Pest Analysis...................................................................................................................................9
Throughout the whole report assignment, the researcher has learned new and has acquired a
greater awareness on writing a business plan. The researcher has followed formal steps into
developing the company background of PappaRich. During which, the company history and how
the company started until its current states.
The researcher finds that Papparich is a good example of food chain in Malaysia for maintaining
a quality of service that most companies will lose after couple of years in theirs business life.
Business Development
The external Environment has also been studied by the researchers. Throughout this phase the
PEST analysis with PappaRich as Object has been conducted. In PEST, the fours factors that
define a company have been elaborated and analysis has been made on the founding.
Additionally, the researcher has learned about Porter's five forces, of which the researcher finds
to be a great business tool to know your company. In fact, the porter's five forces directly tackle
the company 5 main driving forces.
Upon completion of the External Analysis, the internal environment analysis was conducted by
one of the researchers. What has been learned during this phase was how a company had as
strengths and weaknesses. The researcher also made several plans to better understand how the
company really operates on operational, human resource and financial plan.
On the operational level, the researcher has learned how PappaRich provides its services and
how it operates. The researcher studied the functioning of the company from opening to closure.
Each and every action and processes undertaken by the employees and manager at a PappaRich
outlet have been scrutinized by the researchers. The deliverable from the study was represented
as flow charts and design of the outlet itself.
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PappaRich foods chains are as strong as their staff; the human resource plan elaborated the
manpower needed to meet the business plan requirements. An organization chart was drawn
from this investigation. Also the schedule of PappaRich Tasks and responsibilities were
elaborated according to the new business plan.
Academic Development
This permitted the researcher to learn new terms and methodology applied into real life business.
Working in a group was also an advantage for the researcher for having to share the knowledge
and different opinions. Having to working in synergy with the group members was an innovative
way to compile and conduct this report for the enterprise module course. During the assignment
the assistance and guidance was provided by the module lecturer to ensure that the researcher
knowledge was applied according to the assignment requirements.
12.2 Personal Reflection
Enterprising Management is helps to build up a business area in different views and assessments.
In this assignment, it had been conducted with the business plan which was providing a
consultation service to improve the performance of PappaRich restaurant. The business plan is
being analysis and evaluation for growing up their business.
Personal Development
For individually, the new knowledge and skills for the business plan are acquired to study and
learning. For instance, the financial plan is able to analysis and evaluate in order to prudently
doing business. The amount of the current liability needed to be same as the current assets.
Internal and external environment analysis are to be further apply in the SWOT analysis which is
to define the strengths, weaknesses, opportunities and threats for the business future references.
Next, time management is significant important for doing the individual task. Each of the
sequences in the business content must be completed in the proper order way. It is due to each
sequences of the business plan contents are related to each other.
In group, I had been conducted a collaboration of the teamwork through well communications in
each other’s. We were helped each other during the assignment progress. Each of the group
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members has its own ability and strengths to help the weaknesses of other group members. I
would brainstorm together if any group members encountered problems. Hence, it was a
motivation for pushing a good quality of business plan.
Business Development
Business development involves the systematic understanding and critical evaluation in
developing innovative business. For instance, thinking of the potential risk in different aspects
with the critical evaluations of contingencies solutions to minimize the chances of risks.
Next, it helps us to develop the coherent lines of statement to provide the rationale of business
idea in the operations. For instance, the human resources which are the manpower needed to be
organized in optimal production process. It is included in the behind PappaRich kitchen
operations and in-front PappaRich kitchen operations. Furthermore, it is using appropriate
information and data to justify the business plan such as the fact of external and internal
environment analysis.
On the other hand, business development involves the understanding of requirements in business
activities. For instance, administrative budget, marketing expenditure, material requirement,
machine and equipment, furniture and fitting are needed to be evaluated for the understanding of
PappaRich restaurant needed.
Academic Development
New wisdoms, resources, skills are obtained during the business plan progress. For instance, it
should avoid the miscalculations and errors in the costs of operating in business by using the
skills of financial plan. Financial plan is skills of managing the cash flow through the analysis,
evaluation, study and assessment. Yet, it can be used for the assessment of potential profit sales.
New resources such as the marketing targeting and marketing strategies are evaluated for keep
the business in competitive and innovative. Hence, the attention of the customers will not easily
get faded out. Entrepreneurship of the business also can apply the resources to drive the business
forward and increase the sales up.
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On the other hand, my enterprising management lecturer, Mr.Teh Koon Ching has been guided
and taught us to mature my business understanding through providing the new wisdoms, skills
that are not included in the study slides area as well as sharing the experiences of the business
model. By the way, these wisdoms and skills will guide me in the future.
In conclusion, this assignment has been educated me in different understanding of business area.
I am appreciate to learn it and will apply it as in any business area.
12.3 Individual Journal Reflection –
Personal Development
Work in a team is not as easy as people may think. Shout out like “Relax, the rest of your
teammates will make it up for you” or “Just give them reasons whenever they ask you to do the
tasks” often come out from those who are the ones that burden the team. Well even the author
sometimes thinks about those exact statements frankly speaking. Anyway without further ado the
author would like to illustrate what are the benefits that were gained during the assignment
period.
The author is lazy. This laziness is somehow out of control and hard to maintain. This is what
actually helps me in finishing this assignment. Some people are like to work under pressure, by
any means he or she has difficulty to solve the problems if the deadline is still afar. When it is
like one week or even 3 days to go before the submission then all the inspirations, motivations,
come all of a sudden. During this assignment period, it is not the first time that the author being
yelled at for being a lazy guy. This occasion happens over and over again in every group that
author comes in to. In fact now the author has been trying to eliminate this habit at the lowest
rate possible. From the good support of the teammates author surely will convert this awful habit
into something much more useful.
Business Development
Business development carries many aspects to elevate the business skill that the author currently
is not having. As being assigned to take responsible in SWOT analysis has brought various
advantages. We all know this SWOT concept and how big its impact in the business plan. For
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instance analyzing your strength is very important in order to compensate of something you have
in your weaknesses. While these two points come from the inside of the company, there are two
other aspects that come from the outside as well. Threats that brought by the competitors should
be taken positively, somehow if we can manage, we can convert the threat into our opportunity.
Of course there are some risks, some dos and don’ts. In the end it’s worth trying for big company
like PappaRich. As a matter of fact, author found that business development is pretty interactive;
trying new things is always interesting. It is sharpen the author mind. No one wants to study
stagnant subjects over and over again. That will make the guy a dull person.
Academic Development
When level 3 starts author has had a little bit of surprise. “Oh we have a subject that has BM
code next to its name.” The author underestimated the assignment that Enterprise Management
had to offer. He thought it was just like another level one assignment, simple and easy. The
author was wrong. The content of the assignment question was simple but finding the solutions
are not. After a good brainstorming on the early days the author had decided to take the SWOT
analysis and Human Resource Plan. It was not easy as the author is currently pursuing IT title,
which by any means doing a Business assignment is not as easy as it sounds. Fortunately living
in the 21st century brings a lot of goodness. Resources are available everywhere. Authors started
by doing researches, read some articles, consulted to the teammates as well as to the lecturer. Mr.
Teh Koon Ching has been an inspiring lecturer that was willing to share his knowledge to guide
us to the fullest. After all the efforts paid back the skills that were gained. I concluded that it is
very important to be savvy on business aspects even though you are an IT person.
Conclusion
Journal reflection or rather called as personal reflection elaborates how the assignment impacts
the process of author in learning activities. According to author perspective the assignment has
brought eloquent corollary in understanding what is happening in the business plan. In which by
any means a work that requires team’s effort in order to succeed. Communication is the key, we
shall not hesitate to ask any questions. Problems are shared among the whole group. One
problem for one member means a problem for everyone. By backing each other up, the author
now understand to tolerate each other weaknesses and help them up with the strengths we have.
Managing time skill is very much compulsory as everyone is handling quite a lot of assignments
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at the moment. In the end the author would like to thank everyone in this group as well as the
lecturer for the greatest teamwork and solidarity that the author has experienced
12.4 Personal Reflections In this enterprising assignment, we have chosen the food and beverage industry as the research
area and we had carry out a business plan which need provide the consultation service for
Papparich restaurant to expand their business.
Personal development
In individually, I found out that communication and teamwork within the group member is very
important to achieve the objectives of this enterprising management assignment. Because this is
a project that need to do a lot of research and analysis in suggest field deeply and assigned work
with difference phase which need to associated with each other, so every group member have to
work together and communicate all the time to solve the problem and ensure that the flow of
completing this project can run smoothly.
In addition, personal time managing skill is very important for every group members and others
student because researchers have to handle few assignments during this period. Lastly, I was
very appreciating about the understanding and tolerance of the entire members that have put a lot
of effort for completion of the assignment.
Business development
Business development a subset of the area of business and commerce which need to
consist of several task and processes for implementing growth opportunities of business purpose.
Through business development of this assignment, it increases my knowledge about business
capabilities and insight towards business understanding. Through the tasks divided, I was in
charge few part of this assignment which is external environment analysis and market section. In
external environment analysis, PEST factor and Porter’s five forces methods to analysis the
business environment of Papparich restaurant. Moreover, market analysis is very important
section in this business plan because it analyses the current market situation to come out the
more detailed market targeting, strategies, expenditure and sale forecast information that can
influence business sales result. Lastly, through the research and analysis of this business
development, it allow me to understand that a deeply analysis is required and needed to run a
business, in order to reduce the risk of run the business.
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Academic Development
For the academic development, through this enterprise management module, knowledge
were gained and I have learnt that is how to prepare a good business and more clearly about the
importance of business plan for a company in order to maintain the competitiveness of industry.
Meanwhile, enterprising management has taught and advised me to study in the field of business
especially managing a business is not easy, a lot of factors must consider and make the further
research and analysis to make the decision where can affect the key to success of a company.
Thus, in the process of prepare business plan, a contingency plan must prepared to overcome the
company likely to encounter risks.
Furthermore, I am much appreciated and thanks to our enterprising management lecturer,
Mr. Teh Koon Ching, who has been guided and taught me to increase my business knowledge
and provided new wisdoms by shared a lot of his enterprising, entrepreneurship knowledge and
experienced which won’t be study in academic area. In conclusion, this assignment has been
educated me the knowledge of business area deeply, and I will apply these knowledge and skills
in the future of business industry.
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References
Papparich. 2005. About us. [online] Available at: http://www.papparich.com.my/aboutus.html
[Accessed: 10th May 2013].
BusinessDictionary.com. 2000. What is competitor? definition and meaning. [online] Available
at: http://www.businessdictionary.com/definition/competitor.html [Accessed: 22nd May 2013].
Elaine L 2012 . New age Kopitiams scenes from a kopitiams part 2 . [Online] Available at: http://www.theedgemalaysia.com/features/214466-new-age-kopitiams-scenes-from-a-kopitiam-part-2.html [Accessed: 25th May 2013]
OldTown. 2013 . Our Life. [online] Available at: http://www.oldtown.com.my/v1/ourlife.html [Accessed: 1st June 2013]
Kluang Station. 2011.About us [online] Available at: http://kluangstation.com.my/aboutUs.htm [Accessed: 4th June 2013]
Elaine, R., 2012. Market Segmentation and Positioning. [Online]
Available at: http://www.oup.com/uk/orc/bin/9780199290437/baines_ch06.pdf
[Accessed 3rd June 2013]
Hala Gov., 2011. Standar Malaysia. [Online]
Available at: http://www.halal.gov.my/v3/index.php/ms/garis-panduan/standard-malaysia
[Accessed 3rd June 2013]
Elaine, R., 2012. Market Segmentation and Positioning. [Online]
Available at: http://www.oup.com/uk/orc/bin/9780199290437/baines_ch06.pdf