Entrepreneurship, Technology and Innovation

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EntrepreneurshipEntrepreneurshipEntrepreneurshipEntrepreneurshipTechnologyTechnologyTechnologyTechnologyInnovationInnovationInnovationInnovation

Rodney TannerRodney TannerRodney TannerRodney TannerKnowledge Worker, Brand Planner, EntrepreneurKnowledge Worker, Brand Planner, EntrepreneurKnowledge Worker, Brand Planner, EntrepreneurKnowledge Worker, Brand Planner, Entrepreneur

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What we will CoverWhat we will CoverWhat we will CoverWhat we will Cover

• Study Background

• Mexican Business Culture

• Stages of Entrepreneurial Development

• Technology – Opportunity –Entrepreneurialism

• Ideas under review.

• Evaluating the ideas

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Entrepreneurship in a Changing Entrepreneurship in a Changing Entrepreneurship in a Changing Entrepreneurship in a Changing EnvironmentEnvironmentEnvironmentEnvironment

• Changes in Markets

– Outsourcing

– Virtual organizations

– Market fragmentation

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Competitive Advantages of Small Competitive Advantages of Small Competitive Advantages of Small Competitive Advantages of Small BusinessBusinessBusinessBusiness

• Allows a business to compete effectively

• Personal relationship with customer

• Ability to innovate

• Flexibility

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New MarketsNew MarketsNew MarketsNew Markets

• Green markets

• Market place

• Market space

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Study Material Study Material Study Material Study Material ---- In SummaryIn SummaryIn SummaryIn Summary

• Last 15 years have seen big changes

• Big companies do not offer labor permanence

• Small companies are abundant

• Outsourcing is growing

• Startups are breaking records

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Entrepreneurship Entrepreneurship Entrepreneurship Entrepreneurship ---- DefinitionDefinitionDefinitionDefinition

• Entrepreneurs “create needs”.

• Business people “satisfy needs”.

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Stages of Entrepreneurial Stages of Entrepreneurial Stages of Entrepreneurial Stages of Entrepreneurial DevelopmentDevelopmentDevelopmentDevelopment

Factor-Driven

From subsistence agriculture to extraction of natural resources, creating regional scale-intensive agglomerations.

Efficiency-Driven

Increased

industrialization

and economies of scale.

Large firms dominate,

but supply chain niches

open up for small and

medium enterprises.

Innovation-Driven

R&D, knowledge intensity,and expanding service sector. Greater potential for innovative entrepreneurial activity.

Basic Requirements > Efficiency Enhancers > Entrepreneurship Conditions

Angola*, Ghana,Uganda, ZambiaEgypt*, Iran*, Pakistan,Saudi Arabia*, WestBank and GazaJamaica*, Guatemala*,Bolivia

South Africa, Tunisia, Argentina, Brazil, Chile*, Colombia, Costa

Rica, Ecuador, Mexico, Peru, Trinidad and Tobago*, Uruguay*Bosnia and Herzegovina, Croatia*, Hungary*, Latvia*, Macedonia, Montenegro, Romania, Russia, Turkey, Malaysia, China, Taiwan*

Israel, Slovenia, Australia, Japan,Republic of KoreaBelgium, Denmark, Finland, France, Germany, Greece,Iceland, Ireland, Italy, Netherlands, Norway, Portugal, Spain,Sweden, Switzerland,United Kingdom, United States

Source: GEM 2010,

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Mexican Business CultureMexican Business CultureMexican Business CultureMexican Business Culture

• Monopolistic thinking– Power elites

– Money, inequality of opportunity

– Contacts and cronyism

• Conservative – risk averse

Satisfaction Social Equality Entrepreneurial Dem. Gov. Inst. Edu. Opportunity Culture

Uruguay 80% Above Ave. StrongLat. Am Ave 44% Low WeakMexico 17% Low Weak

Source: GEM 2010, The Economist Nov. 2010

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Outsourcing Outsourcing Outsourcing Outsourcing –––– Beware!Beware!Beware!Beware!

Market Research Market Research Market Research Market Research ––––Online Studies 2006 ($ CPI)Online Studies 2006 ($ CPI)Online Studies 2006 ($ CPI)Online Studies 2006 ($ CPI)

USA/UK $12.0Mexico $ 5.0Indonesia $ 2.5India $ 1.0*

* Mexico = Ave. salary $mx2,800, 0% profit

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Google Trends - Mexico

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TechnologyTechnology OpportunitiesOpportunities EntrepreneurshipEntrepreneurship

T.O.E. Basic ModelT.O.E. Basic ModelT.O.E. Basic ModelT.O.E. Basic Model

Clever ways to do Clever ways to do Clever ways to do Clever ways to do thingsthingsthingsthings

Creating ideas to:Creating ideas to:Creating ideas to:Creating ideas to:•Do new thingsDo new thingsDo new thingsDo new things•Do old things betterDo old things betterDo old things betterDo old things better•Totally reTotally reTotally reTotally re----invent invent invent invent thingsthingsthingsthings• Technology Technology Technology Technology helps us helps us helps us helps us do things do things do things do things better, better, better, better, fasterfasterfasterfaster and and and and cheapercheapercheapercheaper

What?What?What?What?Who?Who?Who?Who?How?How?How?How?When?When?When?When?Where?Where?Where?Where?

Where do we play?Where do we play?Where do we play?Where do we play?How will we win?How will we win?How will we win?How will we win?

MissionMissionMissionMissionVisionVisionVisionVision

How to make money How to make money How to make money How to make money from little or from little or from little or from little or nothing nothing nothing nothing (Bootstrapping)(Bootstrapping)(Bootstrapping)(Bootstrapping)

Finding customers Finding customers Finding customers Finding customers and keeping them?and keeping them?and keeping them?and keeping them?

Fulfilling needs Fulfilling needs Fulfilling needs Fulfilling needs profitably profitably profitably profitably (Marketing)(Marketing)(Marketing)(Marketing)

• 80% of businesses fail in the first 80% of businesses fail in the first 80% of businesses fail in the first 80% of businesses fail in the first two yearstwo yearstwo yearstwo years• So how do we avoid failure? So how do we avoid failure? So how do we avoid failure? So how do we avoid failure?

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Segmentación Demográfico - Valores y Actitudes

SOCIAL

INDIVIDUAL

PA

SIV

IDA

DP

RO

AC

TIV

IDA

D

TRADICIONAL - 11%

HyM-51-60, NSE: Medio con hijos grandes

ASPIRACIONAL BASICO -27%

HyM-25-34, NSE: Medio con hijos pequeños

SEGUIDOR - 18%

H-41-50, NSE: Bajo con hijos grandes

COMPROMETIDO - 18%

HyM-25-45, NSE: C típicocon hijos 7-12 años

EMPRENDEDOR 1O%

M-31-40, NSE: Bajo con hijos pequeños

INDIVIDUALISTA - 9%

H-24-40, NSE: Alto y Medio con hijos grandes

Fuente

56% 44%

EMPRENDEDOR - 7%

HyM 24-40, NSE: Altocon hijos adolescentes

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Social EntrepreneurshipSocial EntrepreneurshipSocial EntrepreneurshipSocial Entrepreneurship

““““Doing well by doing goodDoing well by doing goodDoing well by doing goodDoing well by doing good””””Africa Africa Africa Africa ---- IndiaIndiaIndiaIndia• Micro Credits

• Sanitary protection

• $1 eye glasses

• $100 laptops

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Electric car charging Electric car charging Electric car charging Electric car charging stationsstationsstationsstations

How it works• When customers buy an electric car, the car

company provides them with our contact information.

• We offer the complete installation of the charging station, including a special electric line from CFE and top of the line charging stations.

• Our services include maintenance and, if requested, upgrades for an extra charge.

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Electric car charging Electric car charging Electric car charging Electric car charging stationsstationsstationsstations

• We offer consumers the installation of charging stations for electric vehicles, making it easier and affordable to own this type of car.

• In order to see widespread EV adoption, the electrical grid must be modernized and charging stations must be accessible, quick and easy.

• Our company offers this possibility, making it easier to own an electric car by providing the necessary infrastructure and offering the latest technology available, allowing faster charging at home and on the road.

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• What it is?– System cameras and mapping software in real time,

that takes the number of places available in a parking lot and its location as an indication to the user interface panels for easy searching.

• How does it work ?– It is an electronic and computer system that tells you

the location of places available at the time of entering the parking panels distributed in the different entrances to reduce the search time of a place.

Finders KeepersFinders KeepersFinders KeepersFinders Keepers

• Service business to business.

• Market approximate size

–1,216 public parking lots.

–160,966 parking slots.

• Location

–Metropolitan area of Mexico City

• Income level

–Parking companies that manage over 100 parking slots

Finders KeepersFinders KeepersFinders KeepersFinders Keepers

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• Product–It will reduce the queue time in the parking lots–The costumer will have more time available for

shopping or doing any desired activity–Service Business to Business–Service that will

• Promotion–System will be hired to parking companies

such as Central Parking, Ranver…–Principally it will get known by promoting

directly with the parking business

Finders KeepersFinders KeepersFinders KeepersFinders Keepers

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• Place–Service will be installed upon the needs of the

costumer

–Business’ facilities will be used

• Price– Includes CCTV, Electric Panels, illumination for

each slot, Centralized Programmed computer and Installation.• From 1-60 spaces

– 1,500 per slot.

• From 61-150

– 1,300 per slot

• 151 and above

– 1,000 per slot

Finders KeepersFinders KeepersFinders KeepersFinders Keepers

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21)

1- Printing Kiosk kiosk, self service printer to speed up the printing process in Universities (student will send me the image of a sketch he showed me today)

EBA is a software for grocery stores, in which the owner and the clerk will be able to:

• Control the merchandise (when and what to stock).

• Take care of cash flow (incomes and outcomes).

• Know which products give more profits.

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EBAEBAEBAEBA

• Systematization of ProClean administration and selling structure (Proclean is a company dedicated to the manufacturing and distribution of cleaning products.

• The company counts with a little factory at Cuautitlan Izcalli. In this factory, different kinds of cleaning products are produced; Floor and clothes detergent, hand soap, etc.)-

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ProCleanProCleanProCleanProClean

Concept EvaluationConcept EvaluationConcept EvaluationConcept Evaluation

ProClean

EBA

Print Kiosk

Finders

Keepers

Electric

Charge

OutlookMarketingOpportunityTechnologyConcept

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Many Thanks!Many Thanks!Many Thanks!Many Thanks!And I am ready for your And I am ready for your And I am ready for your And I am ready for your

questions!questions!questions!questions!

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