Entrepreneurship & Opportunity in the Digital World

Entrepreneurship & Opportunity

IN THE DIGITAL WORLD

October 13, 2010 – Baruch College

Presented by:Arman RoustaChief Executive Officer

AgendaAgenda

Why am I here?

What do you want to do with your life?

Where are the opportunities?

How do you position yourself?

Your Questions

Why am I here? The road less travelled When I was in your shoes About Blueliner

Do what you love. Love what you do.Do what you love. Love what you do.

The Journey - BangladeshThe Journey - Bangladesh

The Journey - BangladeshThe Journey - Bangladesh

The Journey - BangladeshThe Journey - Bangladesh

Company OverviewCompany Overview

Core ServicesCore Services• Web Design, Development and eCommerce

• Internet Marketing strategies (7 Pillars)

• Web Video Production (podcasts, low cost)

• Internet marketing and web development firm

• HQ in NYC with offices in India, Bangladesh

• Recognized for hybrid on/offshore model and ROI-driven, online marketing campaigns

ManagementManagementArman Rousta, Co-Founder & CEO

• Successful entrepreneur; guided prior acquisitions• Inventor of 7 Pillars of Internet Marketing • Featured on CNNfn, Newsweek, Success Magazine,

Crain’s NY and Barron’s

David Houle, Chief Business Strategist• VP Sales for launch of MTV, VH1, CNN Headline News• 25+ yrs in media, advertising sales, and programming• As executive producer, won a Peabody, two Emmys and

was nominated for an Academy Award• Author, public speaker and successful Futurist

Recognition: Recognition: Media/IndustryMedia/Industry

7-Year Highlights7-Year Highlights

• Built a global operation with 3 hubs

• Accumulated $3 million worth of services expertise

• Brand Recognition in Media/Industry

• Development of highly sought-after unique methodologies [7 Pillars]

• Leveraging experience to create IP that brings new revenue streams

What do you want to do with your life?

Your dreams. Your values. Is The World Flat or Curved? Writing your own script.

Where are the opportunities?

Three Tracks in Web – Marketing, Technical, and Creative The Fusion of Art & Science Mobile – Video – Social

Interactive Marketing ClientsInteractive Marketing Clients

California Closets (Lifestyle)California Closets (Lifestyle)

Completely Bare (Beauty)Completely Bare (Beauty)

IZOD Men’s Fragrance (Beauty)IZOD Men’s Fragrance (Beauty)

Bogner (Fashion) Bogner (Fashion)

Allied Home Mortgage (Real Estate)Allied Home Mortgage (Real Estate)

New York Video School (Education)New York Video School (Education)

401kid (Finance)401kid (Finance)

CMS Forex (Finance)CMS Forex (Finance)

Guardian Water & Power (Energy)Guardian Water & Power (Energy)

Morningside Translations (Translations)Morningside Translations (Translations)

Blueliner is a reputable digital marketing agency based in New York, with presence in Asia, Latin America and Europe. We have built successful social, mobile and search campaigns for hundreds of clients, including:

Medical Hair Restoration (Medical)Medical Hair Restoration (Medical)

Manhattan Orthopaedic Care (Medical)Manhattan Orthopaedic Care (Medical)

Russia Today (Media)Russia Today (Media)

SogoTrade (Finance)SogoTrade (Finance)

Icebreaker (Fashion)Icebreaker (Fashion)

Lufthansa (Travel)Lufthansa (Travel)

Chaa Creek Resort (Travel)Chaa Creek Resort (Travel)

Celect.org (Social Media)Celect.org (Social Media)

Bid on the City (Real Estate)Bid on the City (Real Estate)

Red Clay Media (Marketing)Red Clay Media (Marketing)

SEM

Pillar 1. Web Design Pillar 1. Web Design (UX, IA, Branding)(UX, IA, Branding)

Pillar 2. Search Engine Optimization

Pillar 3. Online Advertising (PPC, CPM, CPA)

Pillar 4. CRM (Relationship, Email Marketing)

Pillar 5. Social Media

Pillar 6. Mobile

Pillar 7. Web Analytics

The 7 Pillars of Digital StrategyThe 7 Pillars of Digital Strategy

SEO Results – case 3SEO Results – case 3SEO COMBINED WITH BLOG MARKETING IS A POWERFUL COMBINATION

This Hotel/Resort in Belize raised its occupancy rates from 60% to over 90% within one year of hiring Blueliner, thanks to SEO, Blog Development & Marketing, and Web Analytics services!

“Honeymoon vacation” 60,000 searches per month!

1st page of Google, 5th listing

SEO Results – case 5SEO Results – case 5WALKING THE TALK…

The 7 Pillars SEO methodology works for us too! Blueliner’s ORGANIC positions generate many qualified leads for us each week.

“Internet marketing agency” 12,000 searches per month!

1st page of Google, 2nd listing

Web Design Comp Sample #1 Web Design Comp Sample #1

Registration form featured

prominently to improve lead

capture

Featured blog to increase interactivity and engage site visitors

Unique Value Propositions

Referral form to enable word of mouth

marketing

Flash Intro with bold pictures and captions

that highlights the value

proposition

More defined footer improving user experience

on the site

Trade Event Call to Action

Good amount of Home Page

content, with good keyword mix for SEO.

Newsletter Subscription CTA

Web Analytics Case Study – An A/B TestWeb Analytics Case Study – An A/B Test

OPTION 1: /home

Flash Banner: YES

Form on Home Pg: YES

How do you position yourself?

Vision – Next 10-15 Years The Qualities that we Seek What to do now

Infrastructure: US – AsiaInfrastructure: US – Asia

blueliner blueliner angla angla

• Sales• Vision & Strategy Development• Client Relations• Oversight & Execution

• Web Design• Programming• Web Marketing• R & D• Sales Support

NYNY

The Qualities that we SeekThe Qualities that we Seek

1. Competence in one or more areas.

2. Good Attitude. Unselfish. Disciplined.

3. Excellent Communication Skills. Multi-lingual a plus; Written and Verbal; Email, Chat, Phone, Live.

4. Passion. Creativity. Curiosity.

5. Resourceful. Flexible. Self Learning capacity.

6. Balanced Individual. Healthy, happy and well-grounded.

What to do NowWhat to do Now

1. Pick a Major + 3-5 Minors. Be a Polymath.

2. Network Responsibly. Reputation Counts.

3. Just Do It!

Questions & Answers

Arman Rousta Chief Executive [email protected]

New York – India – Mexico – Bangladesh – Vietnam – Macedoniawww.bluelinerny.com

• Twitter.com/blueliner• Facebook.com/bluelinerny• Youtube.com/bluelinerpodcasts• Linkedin.com/companies/blueliner-marketing• Flikr.com/blueliner-marketing