Entrepreneurship & Innovation Asia Syllables FinalThis course serves as an introduction to the concepts of entrepreneurship, creativity and innovation, and the role of accounting in
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Overview The Entrepreneurship & Innovation Asia Programme is conducted by Nanyang Technopreneurship Center, the dedicated center offering Entrepreneurship Education to NTU students. The programme consists of four modules with a total of 12 Academics Units (AUs). It is designed to equip students with the fundamental entrepreneurship competencies, business acumen and stamina to build and grow businesses. Students will be enriched with an open mindset to bring innovative ideas into actualization. The programme demonstrates how entrepreneurship is not just about starting a new business – it is also about mindset. Students identify when and how to take advantage of opportunities. Students from different schools, disciplines and stages of study will benefit from the exchange of ideas and experiences. We take pride in fostering an interactive learning environment in the form of team-based projects, real life simulations, role playing, case studies and practical experiences. In the end, we hope students will become venturesome, resilient and able to define future for themselves in this ever changing world.
Modules
ET9101 Entrepreneurship & Accounting for New Ventures
ET9102 Marketing & Finance for New Ventures
ET9103 Managing New & Ongoing Ventures
ET9104 New Venture Creation & The Business Plan
Programme Structure Lessons are conducted by business leaders, entrepreneurs, and dedicated academics with venture experience. As part of the course, students will attend activities conducted by the Outward Bound School. Students are exposed to social settings where one can meet and mingle with successful entrepreneurs, distinguished academics and working professionals.
The programme is highly interactive and requires involvement of all students. Each student need to fulfil a minimum of 80% attendance in each course to complete the programme successfully.
This course looks at intellectual property, entrepreneurial marketing concepts & methods and high-risk finance.
During the course we will evaluate the importance of intellectual capital, the various marketing approaches and
offer practical guidance on how to apply these in entrepreneurial settings. Students will gain an understanding
of the role of intellectual property and marketing in the wider context of strategic planning and management.
Students will learn to answer the crucial question: What am I selling and to whom, through product positioning
and segmentation. In addition, students will also learn to select, develop, and evaluate new products /
services, set prices to maximize profitability and make the most efficient use of public relations, publicity during
product launches and initial rollouts. We will also explore finance from both the entrepreneurial and venture
capitalist perspectives and from stages and sources of financing.
Course Objectives
The objectives of this course are to impart knowledge on the various issues of intellectual property, marketing
and finance typically faced by new ventures. By the end of this course, students will be able to write a
comprehensive and effective marketing plan accompanied by a detailed financial operating projection that
includes identifying the amount of capital required for starting and growing a new venture.
Course Assessment
Individual Class Participation 10%
Team-based Project 70%
Business Plan Presentation (Individual) 20%
Total 100%
Note that the group project comprise a written business plan (for a new business venture) including intellectual property protection, a comprehensive marketing plan and a detailed financial projection.