“Entrepreneurship in Tourism Industry – Issues in developing countries”. Social Entrepreneurship - A Global Perspective 16 th & 17 th FEBRUARY 2017 Santhosh Thannikat Rajagiri School of Commerce, RCSS, Kalamassery
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“Entrepreneurship in Tourism Industry
– Issues in developing countries”. Social Entrepreneurship - A Global Perspective
16th & 17th FEBRUARY 2017
Santhosh ThannikatRajagiri School of Commerce, RCSS, Kalamassery
International Year of Sustainable Tourism for Development – 2017
SDGs in Tourism - #8, #12 and #14• Tourism, has the potential to contribute, directly or indirectly, to all of
the goals, in more ways than most industries.• 8.9. “By 2030, devise & implement policies to promote sustainable
tourism that creates jobs & promotes local culture & products”.• 12.b. “Develop and implement tools to monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products”. • 14.7 By 2030, increase the economic benefits to Small Island
developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
SDG #14 "Conserve and sustainably use the oceans, seas and marine resources for sustainable development"
• The oceans make up the biodiversity of 75% of the planet’s surface
• Toxins (synthetic chemicals trickle into the environment and to the bottom of the food chain)• Marine Plastics (70 million pounds of plastic) • Ocean Acidification (oceans absorb approximately 25% of all CO2)• Coral Bleaching (when the algae die, corals appear white)• Destructive harvesting (fishing fleet is 2-3 times larger)• Rising Sea Levels (melting land ice and the expansion of sea)
Beyond Profit
Kerala Model• Value, not volume• 2 – 4 hours between destinations• High standard of living• Rich cultural heritage• Pioneering in promotions • PPP Model• Use of technology• Early adopters of RT
Responsible Tourism• Towards Sustainable Development• UNWTO recommends Kerala as role model• Successful business models
• cghEarth• Malabar House• BlueYonder• TouristDesk• Kalamandalam – Day-with-the-masters• Ayisha Manzil• Philipkutty’s Farm• Thani Illam Grihasthali Heritage
KTM 9 Point Charter1. Waste management2. Planting trees3. Rainwater harvesting4. Organic farm produce5. Renewable energy
6. Reducing use of plastic7. Local procurement8. Livelihood opportunities9. Promote art, craft & cuisine
The Changing Scenario• Community Friendly• Genuine Experience• Meaningful partnerships• Sustainable and Responsible
Entrepreneurship Opportunities• Accommodation • Homestays, Tree-house, Mud-house, Boutique, Heritage
• Houseboats• Transport
• Tempo Traveller, Enfield, Auto-Rikshaws, Bullock Carts …
• Special Guide / Escorts• Inbound tour operator• Magazines• Adventure tourism
Grihasthali• More than 50 year old buildings• Conservation in its original location• At least 1 room• 25% investment subsidy
Houseboat
Boating
Hotels
Transport
Inbound Tour Operator
Adventure Tour
Tourism Literatures
Special Tours• Cooking• Art & Culture• Photography• …
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