Entrepreneurship In Practice

Entrepreneurship In Practice Dr. Sankalp Pratap

March 2020 - May 2020 Gurgaon (NCR)

Executive Education and Consulting

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Entrepreneurship in Practice

Summary

IIM Trichy launches a 6-month certicate course on Entrepreneurship to be conducted on weekends. The course has been designed by a core team comprising :

a) A learning specialist deeply embedded in Sweden's fabled start-up ecosystemb) An active entrepreneur well connected in India's start-up ecosystemc) A practicing academician actively engaged in research on entrepreneurship in India

Introduction

As one hears of along lost batch-mate or a neighbor or a distant cousin launching their own ventures, one claps on Instagram or retweets on Twitter, and simultaneously wishes for a playbook which could introduce one to the world of entrepreneurship and start-ups; not as a coffee-book of curated anecdotes but as an actionable set of inputs.

IIM Trichy introduces a certificate course titled 'Entrepreneurship in Practice', with a unique pedagogy which drives learning process through participants 'doing' activities inside and outside the classroom thus leading to real outcomes. This certificate course on Entrepreneurship is in line with the recognition that the business world is going through a dramatically dynamic phase where old stable structures are crumbling down and individuals need to be prepared to thrive in a world of uncertainty, innovation and shortening product life cycles.

This course is an adapted and extended version of the Entrepreneurship course in IIM Trichy, taught by the same instructors. Since its introduction three years back, the course has been rated highly by the students. The overwhelmingly positive feedback has inspired the instructors to offer the course to a wider audience outside the institute, with the same ambitions.

The course will introduce participants to fundamental concepts required to initiate a start-up, and will help develop essential skills required to translate ideas of interest into market offerings. It will also facilitate development of business models and business plans which can be pitched at appropriate forums frequented by investors popularly known as Angels / VCs. We will use appropriate theoretical concepts but will introduce them to participants by applying them to the practice of entrepreneurship.

Participants will learn how to get an 'Idea' to the market by finding an idea of value and interest, building a team, launching an MVP (minimum viable product), developing a business plan andlearning how to 'pitch'

Indian Institute of Management Tiruchirappalli

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it, becoming aware of the legal aspects around establishing a new venture and learning how to leverage the power of the digital eonomy. While introducing various terms and informal lingo used amongst entrepreneurs, it will also impart knowledge of the theory of what one is doing in practice. While the course teaches participants the skills to be an entrepreneur, it does not expect each participant to start their own business immediately, though it does equip them to do so. Indeed, the lessons learnt will help participants act entrepreneurially in various settings, helping them cope with uncertain and low resource situations, which are going to be increasingly commonplace in our world. Notwithstanding the above, the course will aim to sow the seeds of entrepreneurial thinking amongst the uninitiated while brining into motion the entrepreneurial intentions of those who have already begun dreaming of their own ventures in the near future.

Prole of Expected Participants

You can travel to / be available at Gurgaon for classes and assignments. You are busy on weekdays but can spare time on the weekend. You are 25 – 40 years of age, currently serving an organization in a full-time role and looking to prepare yourself to participate in the world of start-ups in the future. Alternatively, you are 20 – 24 years of age, are about to complete your (post-) graduation and are looking forward to add certain skills which can broaden your possibilities in the VUCA world that you were born into. You believe that all we have is this one life and would like to express yourself in the society through your skills, knowledge and opinions. You also believe in the process of learning and self-enhancement to progress to newer orbits of activity. You are proud of your individuality and at the same time, are comfortable working in in small teams. You are inquisitive, tenacious, energetic and ambitious.

Course Structure

Ÿ The program will be held offline, in-class room for 3 months Ÿ There will be sessions every alternate weekend, to allow time to the students to complete activities

given after each session. It will be a practice heavy programŸ There will be 12 sessions in total. Each session will have 6 hours of in-class learning, bringing the total

classroom hours to 72Ÿ Each session of 6 hours will be divided into 4 classes of 1.5 hours each, separated by 15 minute tea-

breaks and a 30-minute meal break (1000 – 1130, 1145 – 1315, 1345 – 1515, 1530 - 1700)Ÿ One half of the sessions will be theory

based, with industry guests wherever relevant to share their knowledge on that topic

Ÿ The other half of the sessions will be activity based, where the participants will carry out certain activit ies (prepare models, breakouts, role-play etc.) to strengthen what they learnt in the first half.

Ÿ The certificate awarded by IIM Trichy after the completion of the program will be subject to certain milestones (no. of classes attended, exercises completed etc.)

Ÿ An online repository and community will be maintained where students can access lessons, more reference material, ask and answer doubts etc.



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The program has been designed to simulate the journey of launching start-up from idea to execution. The topics covered in the 12 sessions will be:

Session Topic Learning Objective

1 Understanding the Entrepreneur

- Who can be an entrepreneur?- What is the difference between a start-up and a small business- When is the perfect time to start-up?

2 Finding and evaluating an Idea

3 The founding team - What should be the profile of the ideal team?- How should I go about finding founders and forming my team?

4 Setting up a company

- What are the various legal entities in vogue in the start-up world and what are the pros and cons of each entity- What are the compliance and legal factors that I should keep in mind before setting up?

5 Minimum Viable Product- What is an MVP; what is its utility?- How do I go about identifying the MVP for my idea?- What should I do if my MVP is successful / unsuccessful

6 Getting the first 100 customers

- Who is my ideal customer and where can I find them?- How can I get customers for pay for my product / service?

7 Measuring what matters- What are the metrics I should track to know the health of my start-up?- What are the tools / framework I should use to track them?

8 Digital as a resource - Why is 'digital' important for my business?- How should I maximize my digital RoI?

9 Business Plan - What are the components of an ideal business plan?- What are the do's and don'ts I should be aware of?

10 Fund-raising & term sheets

- What the various types of investors (angel, seed, VC, PE) and what is ideal for my business?- How much money should I ask for, and how should I set the valuation for my company? - How should I analyze the term sheet?

11 How to pitch?- What the components of a pitch deck?- What is an elevator pitch?- What are the best practices while pitching to investors?

12 Pitch day - Teams formed during the program will pitch their ideas in front of experienced entrepreneurs and angel investors



- How do I get an idea in the first place ?- How do I know if my idea is worth pursuing?

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Prole of Core Instructors

Programme Director

Sankalp Pratap serves IIM Trichy as Associate Professor (Strategy). He has ~ 14 years of work experience of which around a decade was spent in the corporate world. He has served reputed national and international organization in functions like operations, marketing, strategy, human resources as also management consulting. He secured his MBA and PhD from IIM Calcutta.

He has published his research work in reputed journals including in the Strategic Management Journal (an FT 50 journal). He regularly presents his ongoing work in the reputed EGOs conference.

An author of multiple case studies, he provides consulting services to large and small organizations on matters of strategic importance.

In the MBA program, he teaches strategy, entrepreneurship and corporate entrepreneurship. His course on entrepreneurship is particularly popular and is able to channelize the energy of young students towards functioning ventures.

Other Programme faculty

Nikhil Jha has been an entrepreneur for 9 years, operating in the sports-tech space. He is an alumnus of IIT Bombay and worked as a management consultant at EY before starting up. His ventures SportsWave and goSporto helped more than 50,000 people get back to playing sports and were covered by reputed print and TV media outlets such as Forbes Business, Livemint, Zee Business, NDTV Prime and Zee Business.

He is also a member of CII – Scorecard which is the sports industry arm of CII and is a regular speaker at CII Sports Industry conferences. He has also consulted leading sports companies and start-ups around product development, marketing and technology.

Nikhil is also a guest faculty in the Sports Management program at IIM Rohtak, where he teaches the 'Technology in Sports' course. He is also a visiting

faculty at IIM Trichy, IIM Calcutta and IMT Ghaziabad where he co-instructs courses on Entrepreneurship.

Anurag Choudhary has worked as the Executive Director for the Nordic Chapter of TiE (The Indus Entrepreneurs) one of the largest global network of Tech entrepreneurs and investors. He has developed and organized educational, mentorship programs and events to support entrepreneurship and initiated projects to improve equality and diversity in the Startup Ecosystem of Stockholm for over seven years. An alumnus of Stockholm University, he specializes in developing strategic platforms for digital learning and advises early stage Edtech startups in bringing tech and innovation to the world of education.

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CertificateUpon successful completion of the course, each participant will be awarded a Certificate by IIM

Tiruchirappalli

Course Fee

Rs 60,000 (excluding GST) payable in 3 tranches

1st tranche of Rs 20,000– at time of registration, 2nd tranche of Rs 20,000– before the beginning of the course and 3rd tranche of Rs 20,000 – at the end of first month of the course

Programme Venue

Gurgaon, NCR - details of location will be shared later.

Course Duration

March 2020 - May 2020

About IIM Tiruchirappalli (IIMT)

The Indian Institute of Management Tiruchirappalli (IIMT) was set up as an autonomous institution in 2011 by the Government of India in collaboration with Government of Tamil Nadu. IIMT is one of the fastest growing second generation IIM with multi-faceted contribution in education, research, training, and consulting in management to government, public sector, private sector and not for profit organizations among others.The Post Graduate Program in Management for Sponsored Candidates (PGP-SC) is new member of the list of long duration programs offered by IIMT. The institute offers two year residential Post Graduate Program in Management (PGPM), fifteen month Post Graduate Program in Management for Defence Officers (PGPM – DO) and Fellow Program in Management (FPM) from Tiruchirappalli campus and Post Graduate Program in Bus iness Management (PGPBM) from Chennai Campus. In addition, the institute offers number of customized and open management development programs, faculty development programs and hybrid programs through elearning mode.

IIM Tiruchirappalli is ranked 8th among IIMs by NIRF 2019 ranking released by Government of India. The institute is constantly striving to achieve excellence though all-round contributions to the management field.

For further details:

Executive Education and Consulting, Indian Institute of Management TiruchirappalliPudukkottai Main Road, Chinna Sooriyur Village, Tiruchirappalli- 620 024, Tamil Nadue-mail: [email protected] | Phone: +91-431-2505025 / 5125


Entrepreneurship In Practice

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