Entrepreneurship Education in Oklahoma Presented by: Glenn Muske [email protected] 405-744-5776 Other authors: Billie Chambers, Oklahoma State Nancy Stanforth,

Entrepreneurship Education in Oklahoma

Presented by: Glenn Muske

[email protected]

405-744-5776

Other authors:

Billie Chambers, Oklahoma State

Nancy Stanforth, Kent State

Michael D. Woods, Oklahoma State

Hong Yu, Oklahoma State

Objectives

• Explore entrepreneurship and role of small business in communities

• Examine what makes an entrepreneurial climate

• Introduce 3 Entrepreneurship Curriculia: – “An Exploration of Entrepreneurship”– “Learn to Earn: Lawn Care and the

Environment– “Visual Merchandising”

Creating a Vibrant Community & Economy

4 Required Elements1. Enhance human capital

2. Create an entrepreneurial climate

3. Build the digital capacity

4. Expand civic engagement

+ in Rural areas1. Change the criteria for success – look beyond a

single focus2. Speak with one voice for all rural3. Build from inside out

Creating an Entrepreneurial Climate

• Entrepreneurship must be an explicit economic development strategy

• Community must embrace and nurture entrepreneurs

• Access to quality workers/consultants/mentors

• Supportive public policies

Common Questions/Issues• 2 primary

1. What can I do? – Opportunity- Don’t ask “Do I have what it takes?” or

“What are my skills and talents?”

2. Where can I get a grant? – Funding

- Often no idea about what business they

they want to start, their own ability to

provide some capital, their own credit

record or what they need.

The numbers

• Small businesses – 16 million nonfarm

• 50% of private workforce

• Create 2/3 of all new jobs

• 52% of all nonfarm output

The numbers

• Family businesses – 13.8% of households– South – 3.2 million - $109 billion transferred

• Home-based businesses – 5% - 10% of hh– Range – 4% NY urban to 18% Vermont rural

(IA-10%)

More “So What”

• Home-base businesses– 1/3 of all companies started– Original foundation for all economic activity

• Family businesses– 50% of business revenue– Disproportionately large in plains & rural

areas– Families have higher than average income

An Exploration

for Entrepreneurship

Part 1: Turning your passion into a career

Part 2: Making a living from your passion

An introduction to the skills needed to operate a successful business. Includes PowerPoint slides with accompanying lecture notes, video clips of entrepreneurs on various topics, and activities.

An Exploration of Entrepreneurship: Turning Your Passion Into a CareerCourse Syllabus

Course description: Study of the process of getting the idea for the business, honing that idea into a workable business, finding a target market, and promoting the business.

Course Objectives: Identify characteristics associated with small business entrepreneurs.Develop the ability to use current skills to identify viable opportunities for entrepreneurship.Evaluate business profiles and plans.Identify steps in the design and production processes.Develop and evaluate promotional plans.Specific topics will be:

Qualification and characteristics of entrepreneursPersonality traitsOwnership goals, objectives and risks

Opportunity Spotting How to find hidden opportunities in your field

Business Profiles and PlansType of business: service, value added, retailMarket analysisBusiness image, location, projected sales

Product/Service DevelopmentDesign processProduction process and work flow

Advertising and PromotionEstablishing objectivesPromotional budgetCreative concept, projected image

An Exploration of Entrepreneurship: Making a Living From Your PassionCourse Syllabus

Course Description: Getting from a business idea to operating a successful business requires focused hard work. “Making a Living” identifies several of the major business elements required in a profitable business.

Course Objectives: Identify and evaluate various management philosophies used in small businesses; Develop and evaluate a business plan; Develop skills used by entrepreneurs to manage a firm; Identify the various financial aspects involved in a small business; Financial record keeping and accounting Systems; Financing; Profitable pricing; Evaluate the various business structure.

Brief Course Outline

Management DecisionsOrganizational culture and management philosophyCreating the OrganizationThe 80/20 Rule Organization and layout of business facilities

Business PlanningBusiness plansCustomer service

Business Structure and LegalitiesBusiness structureLicensing and permitsTaxesContractsIntellectual property

Great Employees – A Key Business FactorAssembling the teamSupervisionJob descriptions, salaries, benefits and training, and performance reviews

Service/Merchandise PlanMerchandise plan – stocking, buying, & inventory controlPricing and Break-even

Financial ManagementFinancingFinancial record keeping, statements, and forecastsCapital development: personal debt, equity, and venture

LEARN TO EARN

LEARN TO EARN

Lawn Care and the

Environment

Designed to teach youth, ages 12-15, how to open their own lawn care business. Focuses on mulching as a niche market.

Includes PowerPoint slides, leader notes, activities and promotional material.

Visual Merchandising: The “Silent Salesperson”

Hong Yu, Glenn Muske

Oklahoma State University

Program Overview

• Getting Started: Visual Merchandising Basics• Exterior • Interior Display• Materials for Successful Visual Merchandising• Ideas and Techniques for Getting Customers’

Attention• Other areas of Visual Merchandising• Summary

Visual Merchandising Defined

• Visual merchandising is the actual selling of merchandise through a visual medium.

• “This is who we are and what we stand for”.

Pegler, M. M., Visual Merchandising & Display

Reminders!

Visual merchandising:– Practice, practice, practice– Need not be expensive– Adds the “silent salesperson” to your staff– Must be a continuous process

REFRESH! REFRESH!!! REFRESH!!!!!

– Everything you try may not work, just keep trying

– Keep displays neat, clean and simple