Entrepreneurship and the military

Prepared for MINDEF.As of May 2012.

WHAT CAN THE MILITARY LEARN FROM ENTREPRENEURSHIP?

This is aThis is a sales force

www.futurebooks.com.sg

This is a salesforceThis is a salesforceentering a new market


This is a PR campaign


This is a massThis is a mass email campaign


This is a targeted email campaign


This is guerilla marketing


This is a company takeover


Thi i b iThis is business borrowing from military


BOARDWARBOARDWARROOMROOM


YOUYOU CANCAN DO ITDO IT


50 PER50 PER CENT OFCENT OF START-UPSS U S

QUITFAILQUwww.futurebooks.com.sg

MILITARY HAS ENTREPRENEURIAL QUALITIES


MILITARY HAVE ATTRIBUTES

Single-minded focus

Resourcefulness


XBOX GAMES

http://www.academiccolab.org/resources/documents/Game-Like%20Learning.rev.pdf


MY TRUCK




SUCCESS IS HARD



SOME SOLDIERS GO HOME


DO IT NOW

I’m an engineer


Any time is a good time to start a company


“MOVE“MOVEFORWARD”FORWARD”GEORGE PATTONGEORGE PATTON


“DELAY ISDELAY IS KILLINGKILLING US”USPRESIDENT LINCOLN


“SCREW IT“SCREW IT. LET’S DO IT”LET’S DO IT”SIR RICHARD BRANSONSIR RICHARD BRANSON


OVER ANALYSIS

Delay is killing us


LEARN FASTER THAN COMPETITORS

A result, positive or negative, is positive


WHICH DO YOU PREFER?

Perfect plan, executed in 6 months?in 6 months?

A half plan, executed now?


ACTION VS CONTEMPLATION


PERFECTION VS EXCELLENCE


RATE OF CHANGE

7 years

5 years

3 years


Globalisation has flatten barriers to fentry


ABUNDANCE OF CAPITAL


CLOUD GROWTH SINGAPORE 2011

IBM invest $38 million in a new Cloud C ti D t C tComputing Data Centre in Singapore

Dell opens cloud solution center in SiSingapore

http://www.cloudtweaks.com/2011/03/ibm-invests-38-million-in-singapore-data-center-to-address-asia-pacific-cloud-computing-needs/


SINGAPORE FUNDED COMPANIES

Funded by Neo Tenylabs

Funded by JFDI A iJFDI.Asia


SINGAPORE IS INVESTING IN ENTREPRENEURS

Entrepreneurial history is being

dmade


START SMALL, GO BIG

ABOUT US

@futureb00ks@futureb00ks


WHAT IS ENTREPRENEURSHIP?


ROBERT DYER STARTED RUCKPACK


WHAT WE CAN LEARN FROM US OFFICERS

45% more likely to start a business

Own 2 4 million businessesOwn 2.4 million businesses

Download

Generate $1.2 trillion in receipts

Download


POPULAR LIFESTYLE BUSINESSES FOR VETS

Off-road tours

Firearms training

Extreme adventure toursg

Disaster planning + preparation

Self-defense training

Survival training

Special event security Security consultant

http://www.entrepreneur.com/slideshow/217522#1


SOURCES OF CAPITAL

C hCash

Boot strap


BOOT STRAPPED

Bootstrap and earnBootstrap and earn your stripes


CASH INJECTION

Loans

Non-equity grantsNon-equity grants

Equity investment


HYPOTHETICAL CASH TIMELINE

Bootstrap Early-stage funding Series A funding

0 12 18 24 MONTHS


NO ONE WILL GIVE US A CHANCE

Pain point

Value propositionValue proposition

Revenue model

http://futurebooks.com.sg/blog/writing-business-plans-that-speak-to-investors/2308


SOLVE SIGNIFICANT PAIN POINTS

Create pain killers, not vitamins


ASSUMPTION ISASSUMPTION IS THE MOTHER OFTHE MOTHER OF ALL @&!# UPSALL @&!# UPS


GATHER A TEAM

BUY A START-UP

Funded by JFDI.Asia


BUY A START-UP

Incubated by Ruvento


BUY A START-UP

Incubated by Ideas.IncIdeas.Inc


PURCHASE A BUSINESS WITH REVENUE


LEADERSHIP STYLE A


LEADERSHIP STYLE B


EARNING LOYALTY OF THE TEAM


I’m there


I’m there


HOW TO RECRUIT FORTHE EXTENDED FAMILY

You won’t find them on Jobs DB


GATHER INTELLIGENCE


The problem is too much data


GOOGLE ANALYTICS


FLURRY ANALYTICS


WHO IS THINKING ABOUT ATS CATEGORY RIGHT NOW?

Google trends revealsGoogle trends reveals Analytical Thinking Skills is not a trending key phrase globally.


DIGITAL DIET

Industry analysis Independent h t

Wiki industry b k d

Wiki key Annual reports of

research reports

IPO prospectus

background

Gather

competitorskey competitors

News wires like Bloomberg

IPOs via mobile application

Listen

Track influencers on Create LinkedIn FollowTwitterdiscussions


CRITICAL ANATYICAL QUESTIONS

Do we want to be in this industry?

What part of the value chain do we want to poccupy?

What strategy do we need to penetrate the market?

http://futurebooks.com.sg/blog/starting-a-new-company-start-with-industry-analysis-part-1/1711


DO WE WANT TO BE IN THIS INDUSTRY


FINANCIAL ANALYTICS TRAINING

Talk to the LOK.+65 6296 7818+65 6296 [email protected]


ARE WEARE WE DISRUPTIVE?DISRUPTIVE?


SUSTAINABLE INNOVATION VS DISRUPTIVE INNOVATION

Class-centric education

Student-centric education

DisruptiveSustainable

Disruptive innovation

Sustainable Innovation

k i lMake incremental improvements

Follow company trajectory

Make enormous improvements

Break company trajectory

Lower risk Higher risk


CHARACTERISTICS OF DISRUPTIVE INNOVATION

Cheaper than the existing product or service being disrupted;

Possesses attributes that appeal to a new type of customer (a non-customer);

Increases industry profits in the short term.


X-47B

This is disruptive


ULTIMAX 100

This is innovation


AFFECTS OF DISRUPTIVE INNOVATION

Max industryMax industry sales

volu

me Existing market

Sale

s v

Disruptive market

Total industry

Existing markets substitute for disruptive solution


WHAT TO LOOK FOR IN A START-UP

Laser-focused

Cost-leader / disruptiveCost-leader / disruptive

Strategic investor


STAY IN TOUCH

Email us at [email protected] or visit www.futurebooks.com.sg

@futureb00ks


http://venturebeat.com/2012/04/21/going-all-in-how-to-run-a-company-on-21-apps-in-the-/

http://www.entrepreneur.com/article/219846

cloud/

http://www.entrepreneur.com/article/222649

h // /2012/01/30/ b i i /

CREDITShttp://www.asymco.com/2012/01/30/you-cannot-buy-innovation/

http://www.sba.gov/sites/default/files/files/rs384.pdf

http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1

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Entrepreneurship and the military

Business

us us president

analysis delay

business borrowing

learnfrom us officers

i b i thi

pain killers

value chain

asia jfdi