Entrepreneurship

KEY PARTNERS

• Who are our partners? Cisco, Oracle, Trans business machine and Compulynx Ltd.• Who are our key suppliers? Ezone, Mac and More• Which key resource are we acquiring from our partners? distribution

channels, customer relationships and revenue streams.• Which key activities do partners perform? Their brands help the

company in attracting new customers easily

KEY ACTIVITIES

• What activities do our value propositions require? They require us to make what they asked for on time and make changes whenever they make no matter the time• Our distribution channel? The final website design and information system go

through bigger companies such as cisco who are more experienced than us.• Customer relationships and revenue streams? To ensure our good

relationship with our customers we provide them with Personal Assistance, Self Service( if needed), and we can get our revenue streams from Advertising, Brokerage Fees, Lending/Leasing/Renting.

VALUE PROPOSITIONS

• What value do we offer to the customer? We offer them satisfaction that their needs will be made no matter the task.• Which one of customers problems are we helping to solving? Publicity,

solving problems, managing businesses• What bundles of products and services are we offering to each segment? • Which customer needs are we satisfying? Punctuality, satisfaction, time

to time maintenance services.• What is the minimum viable product?

REVENUE STREAMS

• License FeesAll software created by the company will be licensed (proprietary license) to ensure that it cannot be copied or redistributed.• Project based pricingPricing will be based on each project that the company acquires. A project will constitute of a new assignment form a company to create an information system.• Market pricingThis model will allow the company to keep the pricing competitive.

KEY RESOURCES

• DevelopersThese are the creators of the products that the company sells.• Field operatorsThese are the people that will go and set up the software as well as train the user on how to use the software.

CUSTOMER SEGMENTS

• For whom are we creating value? Community of customers or businesses we are aiming to sell our product or services to.• Who are our most important customers? Diversified- Our business will

target a diversified customer business model that serves to unrelated Customer Segments with very different needs and problems. • What are the customer archetypes? Sacco's, Small family businesses,

Small and Medium Enterprises(SME’S)

COST STRUCTURE

• What are the most important cost inherent to our business model? Key activities, Distribution Channels, Value propositions and Revenue streams.• Which key resources are most expensive? Intellectual: intellectual

property developed over many years. , Human: human resources, and Physical: physical assets • Which key activities are most expensive? Platform/network : Software

Development. Problem solving: coming up with new solutions to individual customer problems.

CUSTOMER RELATIONSHIPS

• How do we get, keep & grow customers? • We get customers by advertising our business in small scale by use media.• We keep our customers by building a refine of prototype until customers start using it.• we keep them by providing customers with satisfaction of services provided. • we grow customers by offering some extra services and gifts once in a while.

• We grow our customers by solving pains and struggles in technology .

• We grow our customers by improving current supplies and giving basic versions for free

A BUSINESS MODEL IS AN ABSTRACT REPRESENTATION OF AN ORGANIZATION, AND FINANCIAL ARRANGEMENTS DESIGNED AND DEVELOPED BY AN ORGANIZATION PRESENTLY AND IN THE FUTURE

• customer Relationships is the building block that describes the types of relationships a company establishes with specific Customer • 1. Customer acquisition,• 2. Customer retention and• 3. Increased sales (upselling).• Motivations commonly change or evolve. Customer relationships in the

mobile phone market were first driven by acquisition strategies involving free mobile phones.• Companies need to be clear about their motivations, and to analyze

performance carefully to establish such benchmarks

MICHAEL PORTER’S FIVE FORCES

THREAT OF NEW ENTRY

• Time and cost of entryLarge capital costs are required for developer acquisition, advertising and creating product demand, and hence this limits the entry of newer players in the information systems market.• Specialist knowledgeKnowledge of the creation of information system and the ability to make them for all kinds of businesses• Technology protectionProprietary software licenses are required in the creation of information systems.• Barriers to entryOne is the cost of starting the business.Another is the reluctance for businesses to accept information systems

BUYER POWER

• Differences between competitorsThe company’s competitors specialize in providing services to larger businesses. This differentiates us as we prioritize small and medium businesses• Price sensitivityThe company prices its products according to supply and demand and is very price conscious• Ability to substituteThe consumer’s substitution is limited. Other company would offer the consumer a generic system that might not have features they want or might have features that they do not use.

SUPPLIER POWER

• Market situationsWhen a service is desperately required in the market so as to gain advantage of this situation prices are increased changed causing us to the same.• ServicesCustomers usually buy services and some of those services need updates or servicing the supplier may gets an advantage here as he is getting extra money from the customer

THREAT OF SUBSTITUTION

• Our Software product maybe substituted by our customers for example outsourcing their needs or finding or creating their own solutions.• Customer Switching Costs• Our product maybe substandard• Our product quality maybe depreciating• Availability of other close substitute

COMPETITIVE RIVALRY