Entrepreneurs’ Challenge 2011 Grand Finale Brochure

18:00 Arrival and Registration18:30 Welcome from the President18:35 Introduction to the Panel18:50 CUE Finalists Pitches19:40 CUE review and pitches from CUE competition entrants20:00 Winners announced20:30 Poster session, Food, Drinks, Cake and Live music21:30 Close

Cambridge University Entrepreneurswas founded in 1999 by three people with the goal of promoting and nurturing entrepreneurship in Cambridge and beyond. Our Entrepreneurs' Challenge is a competition with a distinctive approach that can take a team from idea to business in under a year.

We achieve this by providing a complete package of practical training, early feedback, networking events and, of course, prizes. After ten years of experience CUE has become one of the most effective student-led business creation competitions in the world, and the companies we have helped create are collectively valued at over £42m.

The Entrepreneurs' Challenge runs in three phases over the year and has three independent streams of Technology, Social Enterprise and Software. Entrants can enter any or all phases and each is summarised here.

Phase I£ I 00 for I 00 wordsShort Pitch

The challenge is to condensewhat you want to say and getall the major points across ina single, coherent paragraph.Up to 20 prizes of £100

Phase 2£ I k ChallengeExecutive Summaries

The purpose of the £1kChallenge is to elaborateon your idea, demonstratemarket potential and lay outthe steps needed to make ita reality.Up to 10 prizes of £1k

Phase 3£5k ChallengeBusiness Creation

The aim here is to developa full plan and demonstratethat you have a viablebusiness as well as the rightteam to drive it forwards.Those in the software streammust produce a workingdemo to qualify.Up to 6 prizes of £5k

The CUE committee is a diverse team of skilled and motivated students, MBAs, Post-docs and even staff members from all academic backgrounds.

Three ways to get involved with ouractivities are:I. Join the committee2. Enter the competition3. Offer training, mentoring or sponsorship Visit www.cue.org.uk for more information, or email us at [email protected]

Technology and CleanTechAnharmonicaSourav Ghosh, Ashley Butcher

Global sociological and economic trends dictate that there is an increasing need for local, quick, reliable and cost-effective detection of biological analytes for a wide variety of high value market opportunities in healthcare, defence, agriculture, environmental and consumer sectors. Anharmonika have developed and patented a novel analytical detection technique that favourably lends itself to the development of high performance, low cost point-of-use diagnostic solutions. The technology has a unique capability to sensitively, quantitatively and reliably detect bacterial and viral pathogens that pose a serious threat to national security and have a significant cost to the UK economy: healthcare associated infectious diseases caused by MRSA, C.difficile and Noravirus costs the NHS about £1B annually; food poising from Campylobacter to date has cost more than £590M; a key need identified by the National Security Strategy is the development of fieldable solutions to detect biological warfare agents. We are a team of researchers, engineers and scientists seeking finance to develop a portable version of our laboratory detection system which collaborators and potential customers will use to perform field trials.

eCommTongyun Li

Due to severe signal penetration loss, large buildings blocks have increasing demand for in-building infrastructures to provide wireless services (3G, Wifi and etc). Most recent market research forecasts worldwide deployment revenues from in-building wireless systems to grow from $3.8 billion in 2007 to over $15 billion in 2013. Distributed antenna systems (DAS) is an attractive approach for improving radio coverage in buildings. However, traditional DAS suffers from a requirement for high linearity, dynamic range and energy consumption. Using digital signal processing techniques, we have demonstrated a high efficient digital DAS system with dynamic range over 60dB and reduced data rate of 208 times. Reconfigurable digital system and high energy efficiency lead to significant reduction in both construction and maintenance costs.

Sphericos BiotechnologiesShah rukh Abbas

Promoting the cause of safer insecticides of biological origin, Sphericos Biotechnologies introduces a novel approach for the production of 'green' bio-insecticides that will compete in the current market by escaping stringent regulatory restrictions through its eco-friendly nature, higher efficiency and decreased production costs through the use of recycled agricultural wastes. The launch of Sphericos Vault, an online information database of all Sphericos Custom products, will attract universities, governmental and non-governmental organisations to collaborate with Sphericos in the fight against mosquitoes and malaria.

TrainSenseHe Yu, Ruiqi Chen, Sinha dhiraj

TrainSense is a Cambridge based spin off which aims to emerge as a global leader in real time railway track monitoring technology. The railway engine driver is dependent on a number of sources for information about incoming trains, condition of the railway track and prospective obstacles along the path. However, unlike a car driver, who can visually monitor the road in real time, the railway engine driver is virtually blind. Accidents happen whenever the sources of information available to the engine driver are not correct.

An important goal of TrainSense is to give an additional eye to the engine driver.

Software, Web and ITStellaWenqi Chen

The Stella Platform enables iPhone app developers to enlarge their revenue by porting their apps to other smartphones with little effort. It also offers handset manufactures instant catchup and a chance to participate in apps revenue sharing. Users will have a greater choice of smartphones not limited by apps available.

RISEBaillie Aaron

RISE is an evidence-based program matching court-involved young people with adult coaches. Its mission is to provide role models who can inspire, educate, and expose youth to new opportunities. Through its innovative, activities-led curriculum, Young RISErs will develop critical life skills and educational tools that will empower them to achieve greater success and self-sufficiency – and to stay out of the youth justice system. RISE’s founders have experience in social entrepreneurship, youth education, at-risk youth mentorship program development, and law enforcement. They are both currently pursuing post-graduate degrees in criminology at the University of Cambridge.

QiqqaJames Jardine

Qiqqa, pronounced “quicker”, is a software application that helps students and researchers manage and extract maximum value from their research materials. Qiqqa combines innovative technology tools with powerful natural language processing algorithms to give academics the ability to cope with the vast amount of information required in modern research. Qiqqa helps them focus on the important facts, discover related material and improve recall, allowing them to learn faster.Students love Qiqqa because it’s free, but the software has application in industry too. Qiqqa Premium brings additional features, expanded web storage, group collaboration, and no advertising. Qiqqa makes research fun.

Social EnterpriseCraftslinkRudradeb Mitra

Craftslink will change a consumer's handicraft buying experience to something more than just a business transaction which results in the purchase of a commodity. It's approach is focused on cultural exchange, developing friendships and highlighting the humanistic side of the business. This will be achieved by introducing a new 'bottom up' approach similar to that of the fair trade business model. Craftslink will redefine the relationship between socially aware buyers and the producers of the crafts they purchase. We aim to do this through a variety of methods, most of which will rely on the Craftslink website to act as a catalyst for producers, sellers and buyers to interact.

Elpida Cambridge HealthMuntaqa Umar-sadiq, Lu Tan, Michael Freeman

The vision of ECH is to provide aggregated POC diagnostic tools for the early detection and rapid diagnosis of the major infectious diseases affecting the developing world. Our flagship product, “Elpida Diagnostic Toolbox” (EDT) will equip mobile doctors who visit rural communities to provide care, with an innovative toolbox that combines POC diagnostic tools with pictorial guides expressed in local dialects that empower patients to take ownership of their management plans. Maximising the impact of mobile doctor visits unlocks an important solution to rural healthcare.

Green PaceSargam Tyagi

The nuclei and epicentres of most environmental catastrophes which affects developing countries are river banks which have been depleted of their natural flora and fauna over the past few centuries. Floods happen on a regular basis resulting in immense loss of life and property. Green Pace is a social enterprise aimed at replenishing the river banks of their natural forest cover which will sustain life and keep the rivers under control. The company aims at providing a green belt of one mile along both the banks to some of the major rivers of the Indian Sub-continent.

Green PaceSargam Tyagi

The nuclei and epicentres of most environmental catastrophes which affects developing countries are river banks which have been depleted of their natural flora and fauna over the past few centuries. Floods happen on a regular basis resulting in immense loss of life and property. Green Pace is a social enterprise aimed at replenishing the river banks of their natural forest cover which will sustain life and keep the rivers under control. The company aims at providing a green belt of one mile along both the banks to some of the major rivers of the Indian Sub-continent.

Khadija's Business ParkShah Rukh Abbas

Khadija’s Business Park, aims to grow into a network of locally-planned business parks or entrepreneurial bazaars for women in Pakistan. It provides a unique sustainable platform to women folk to empower themselves.It helps them in sustaining their households and share the burden of rehabilitation after the catastrophic floods which has crippled the economy of every affected home in Pakistan while addressing the problem of unemployment as well.