Explode-a-Myth 25 February 2014 10am New York, 3pm London Thanks to our Sponsors All copyright owned by The Future Place and the presenters of the material For more information about NewMR events visit http://newmr.org Commences at 10am New York, 3pm London. Please ignore any voices you hear before 10:00 am, they will be the speakers preparing.
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Explode-a-Myth25 February 2014
10am New York, 3pm London
Thanks to our Sponsors
All copyright owned by The Future Place and the presenters of the materialFor more information about NewMR events visit http://newmr.org
Commences at 10am New York, 3pm London.Please ignore any voices you hear before 10:00 am, they will be the speakers preparing.
Explode-a-MythIntroduction to the session – Ray Poynter, Session Chair
Tom Ewing ‘Millennials are interesting’
Melanie Courtright ‘iOS and Android Data are the Same’
Joe Bockman ‘Implicit Association is Robustly Intuitive’
Lesley Dusart ‘Research participants are only motivated by incentives’
Maya Middlemiss ‘Respondents are reluctant to take part in research’
Rick Wilson ‘Mobile Research Surveys Can’t Exceed 5 Minutes’
Annie Pettit ‘Behavioural economics finally explains human behaviour’
Close of Session
All copyright owned by The Future Place and the presenters of the materialFor more information about NewMR events visit http://newmr.org
• Comfortable around people• Talk to lots of people at parties• Admire people with $$$ things• Thing I own say a lot about me• Feel they are trendier • New products are exciting• Buy new & different products• Pay more to try new products• Particular about brands used• Devastated if phone was lost• Important for entertainment• Used to avoid being bored• Researching products• Shopping• Purchasing products• Play Games• Listening to Music• Recording Videos
• … and many more!
iOS Users Say TheyAre More Likely …
91%
Caucasian
Android Users Say They Are More Likely …
• Not care about brand names• Try to keep their life simple as far as
possessions are concerned• To Watch shows or movies on TV• Talk on their phone• Use Navigation on their phone
Differences do indeed exist between & users.
Demographically, attitudinally, and behaviorally.
These differences arehighly relevant to #mrx.
Melanie Courtright, Research Now, USA
Explode-a-Myth, 25 February 2014
Proclamation:
Myth Busted!
Thank you!
Joe Bockman, Sensory Logic, USA
Explode-a-Myth, 25 February 2014
Implicit Association is
1509 Marshall Street NEMinneapolis, MN 55413www.sensorylogic.com
6 5 1. 2 2 4. 7 6 4 7
Products and services offered by Sensory Logic, Inc., may be covered by one or more of the U.S. patents listed at http://www.sensorylogic.com/.
“The future [of market research] is about listening, measuring emotion,