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week 49 / 3 December 2015
ENTERTAINMENT TO YOUR TASTE Groupe M6 revamps 6play, its TV
entertainment platform
Luxembourg 2016 Télévie has been officially launched
Luxembourg Romain Mannelli’s interview with HR One
Germany Vox commissioned a second season of Club der roten
Bänder
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week 49 / 3 December 2015
ENTERTAINMENT TO YOUR TASTE Groupe M6 revamps 6play, its TV
entertainment platform
Luxembourg 2016 Télévie has been officially launched
Luxembourg Romain Mannelli’s interview with HR One
Germany Vox commissioned a second season of Club der roten
Bänder
Cover Montage
© wavebreakmedia / Shutterstock
PublisherRTL Group
45, Bd Pierre FriedenL-1543 Luxembourg
Editor, Design, ProductionRTL Group
Corporate Communications & Marketing
backstage.rtlgroup.com backstage.rtlgroup.fr
backstage.rtlgroup.de
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QUICK VIEW
A PLAY CHANGER Groupe M6 p.4–9
Second season of Club der roten Bänder
commissionned Voxp.10
2016 Télévie has been officially launched
RTL Lëtzebuergp.11
Romain Mannelli interviewed by HR One
RTL Groupp.12–13
FragFinn.de receives innovation award
Super RTLp.14
Big Picturep.15
SHORTNEWS
p.16
PEOPLE
p.17
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A PLAY CHANGER
France – 3 November 2015
Groupe M6
“It finally offers us a new way of doing our job” Thomas
Valentin
Vice-Chairman of the Executive Board with responsibility for
Programmes and Content, Groupe M6
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CLICK TO EXPERIENCE THE NEW LOOK AND FEEL OF 6PLAY
https://youtu.be/Xu8LE5Elzwchttps://youtu.be/Xu8LE5Elzwchttps://youtu.be/Xu8LE5Elzwc
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The new version of Groupe M6’s TV entertainment platform 6play,
which was already launched mid-October as a beta-version on
computers, has been made available still free of charge on all
types of screen on 1 December 2015.
Groupe M6 has given its platform a real makeover, not only
adapting to viewers’ behaviour and needs, but also innovating by
serving as far more than a mere replay facility. Accordingly, the
new-look of 6play offers a range of attractive new features,
including exclusive content, dedicated events, greater scope for
personalisation and improved fluidity.
When Groupe M6 launched M6 Replay in March 2008, the chosen name
reflected what the service offered viewers: the chance for one week
to catch up
on a programme or series they had missed on TV. But in 2013 M6
Replay was superseded by 6play, a new, improved, more expansive
service, which was warmly embraced by its audience, scoring 14
million users per month and 2.5 million video views every day. Now
6play is back in a new guise, offering users more options than ever
before, and hopefully everything their hearts desire. Groupe M6
Vice President Thomas Valentin is highly enthusiastic about it,
saying: “As broadcasters, it finally offers us a new way of doing
our job.”
Thomas Follin, Deputy Managing Director in charge of new media
channels at M6 Web, explains: “Before, when users turned to 6play,
they did so solely to catch up with a programme they had missed
when it was aired on one of our channels.
Next >
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Thomas Valentin: “We are the first broadcasters to use data in
this way for television”
Thomas Follin: “We saw a tremendous opportunity to engage more
with our viewers”
Groupe M6 turned 6play to an entirely personalised platform
where users customise the platform’s menu and tool bar to their
taste
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Then, by talking to them, we found out that half the time they
were using the service without knowing in advance what they were
going to watch. This was a real eye-opener for us, and in it we saw
a tremendous opportunity to engage more with our viewers by
expanding what was on offer to them.”
To this end, Groupe M6 turned 6play to an entirely personalised
platform where users customise the platform’s menu and tool bar to
their taste. The first time they connect to the platform, they are
required to create a personal account and then they state their
tastes in TV by choosing from a list of programmes, presenters and
themes. Thomas Valentin clarifies: “The new 6play will be totally
personalised and customisable. And it will draw on highly
sophisticated recommendation systems the like of which have never
been applied to free TV before.”
These personal accounts are combined with the fastest, most
accurate and relevant search engine on the market. Developed by
Algolia, it uses an intelligent algorithm that continually enriches
each individual’s personal usage, enabling the new 6play to make
relevant and precisely targeted recommendations in line with users’
tastes and desires. This recommendation service makes Groupe M6’s
platform one of the most personalised systems on the market. Valéry
Gerfaud, General Manager of M6 Web and a member of Groupe M6’s
Executive Committee, says: “This new, highly personalised version
will enable us to bring the right programme to the right person at
the right time on the right screen.” To which Thomas Valentin adds:
“We are the first broadcasters to use data in this way for
television,” highlighting the importance of technological tools in
the new, enhanced 6play.
6
Valéry Gerfaud: “This new highly personalised version will
enable us to bring the right programme to the right person”
The new totally personalised 6play draws on highly sophisticated
recommendation systems
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The first time users connect to the platform, they are required
to create a personnal account and then they state their tastes in
TV choosing from a list of programmes, presenters and themes
Next >
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The platform’s personalisation is a key feature, but not the
only one: 6play has set itself the ambitious objective of going
beyond mere catch-up TV, by enhancing its already generous offer of
300 programmes and more than 3,000 hours of television content.
Thus, the revamped version of the platform will offer its users
subtitled versions of 20 new programmes never aired in France
before, including three international series to be premiered,
free of charge for the viewers: The Comedians starring Billy
Crystal, and the two British comedy series Miranda and La La Land.
Moreover, the well-received web original productions specially
created for 6play – Allô ma chérie starring Cristina Cordula, La
recette Nono Limit starring Norbert Tarayre and Décodeuse presented
by Sophie Ferjani – will also be back with new seasons.
7
In addition to the five TV channels available exclusively on
6play (Home Time, Sixième Style, Stories, Crazy Kitchen and Comic),
the advent of this new version of 6play has given the group an
opportunity
to introduce yet another one, dedicated this time to adventure:
Bruce
Next >
CATCH UP AND BEYOND: 6PLAY OFFERS 300 PROGRAMMES AND MORE THAN
3,000 HOURS OF TELEVISION CONTENT. CLICK ON THE IMAGE TO FIND OUT
WHAT IT IS AVAILABLE ON 6PLAY
https://youtu.be/5qW9QVPOVi4https://youtu.be/5qW9QVPOVi4https://youtu.be/5qW9QVPOVi4
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To make even easier to access content, users can now navigate by
programme genres
As for their web channels offer, 18 months after the launch of
the first five TV channels available exclusively online (Home Time,
Sixième Style, Stories, Crazy Kitchen and Comic) the advent of this
new version of 6play has given the group an opportunity to
introduce yet another one: Bruce, a channel dedicated to adventure,
thrills and excitement. Viewers can also look forward to a number
of special-events programming on 6play throughout the year, which
aims to complement the shows airing on Groupe M6’s channels (such
as preview of American series or Christmas specials). The objective
here is to create unmissable viewing on 6play, turning the platform
into an essential element of the Group’s linear TV channels.
But the story does not end with enriched content: Groupe M6 has
also maximally enhanced users’ experience by drawing on the best
technological tools available on the market. Having been crowned
French viewers’ preferred online TV service, 6play definitely
intends to retain its most-favoured status. The new incarnation of
the platform is the result of 18 months of research and
development, and presents an even more fluid interface thanks to
the application of React; which is a sophisticated technology
originally developed by Facebook, which enables exceptionally
speedy navigation without necessitating page reload. Valéry
Gerfaud
explains: “To make content even easier to access, on top of the
personalisation 6play offers, users can now navigate by programme
genre, choosing from programmes and series aired on all channels
run by the group”. This array of new features, backed by the
platform’s sleek design, aims to make 6play a reference player for
TV entertainment and pave the way for further technological
innovations in the future, like content broadcast in HD, or even in
4K.
Next >
Groupe M6 will also launch Refresh a new editorial content
service designed exclusively for mobile consumption
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Viewers can also look forward to a number of specials-events
programming such as Christmas specials
Another key issue for the revamped 6play will be to keep up with
viewers’ evolving consumption habits. Valéry Gerfaud explains the
current screen usage figures: “The first place where 6play is used,
in 55 per cent of cases, is on television, via IPTV and set-top
boxes. The second is on mobile devices.” To respond to this more
spur-of-the-moment consumption and make itself accessible to users
on all their favourite screens, in early 2016 Groupe M6 will launch
new editorial content service designed exclusively for mobile
consumption. Dubbed Refresh, this brand new service will offer
ultra-short snippets of Groupe M6 programmes, which will be
available on the 6play app, providing users with an optimal
experience, namely infinite navigation in the form of feeds,
automatically played videos and content organisation by hashtags,
to make the platform attractive and easy to use.
Finally, the new 6play will be a real advertising asset,
enabling Groupe M6 to offer advertisers higher visibility and
effectiveness, as well as better integration of their ad messaging.
In addition to the
Fullview tool, which guarantees ads visibility, the new Parallax
advertising tool will ensure the platform’s advertising
effectiveness as it enables advertisers to display their message in
a perfectly integrated and immersive way. But the most important
innovation on 6play is that thanks to user generated profiles and
collected viewing data, the platform will be able to offer targeted
and therefore more effective advertising. The targeting will be
based on users’ socio-demographic characteristics, tastes and
purchasing intentions and will offer advertisers the possibility of
extending the reach of their brand messaging. In addition, 6play is
teaming up with the Coca-Cola Group for the new launch, so the
brands Fanta, Fïnley, Nestea and Coca-Cola itself will all be
promoted on 6play in a number of innovative ways.
The new version of 6play is already available on all screens: on
PCs via 6play.fr, on smartphones and tablets via the App Store and
Google Play, on TV screens via Bouygues Telecom’s Bbox Miami and on
Free’s Freebox players. The Refresh service for mobile users will
debut early in 2016.
TOP 10 OF MOST WATCHED SHORT-AND LONG-FORM CONTENT ON 6PLAY
(JANUARY TO OCTOBER 2015)
PROGRAMMES VIDEO VIEWS
1. Les Marseillais en Thaïlande over 57.5 million 2. Les Reines
du Shopping over 43 million 3. Les Ch’tis vs les Marseillais la
revanche over 42.5 million 4. Les princes de l’amour over 29
million 5. L’amour est dans le pré over 28 million 6. Scènes de
ménages over 17.5 million 7. En famille over 11.5 million 8. Hawaii
5-0 over 11 million 9. Top Chef over 10.5 million 10. NCIS over 10
million
http://www.6play.fr/inscription?previousUrl=%2F
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Vox confirms the production of a second season of the popular
series, Club der roten Bänder.Germany – 2 December 2015
Club der roten Bänder (Red Bracelets) is the first fiction
series commissioned by Vox. After the success of the first season,
fans of the series can look forward to ten more episodes, which
will be broadcasted at the end of autumn 2016.
“German television is lacking a TV show of this calibre,” writes
German newspaper Süddeutsche Zeitung, and according to Stern.de,
Club der roten Bänder is “fantastic television entertainment.”
However, it is not just critics and journalists who are
enthusiastic about this gripping TV series. Club der roten Bänder
has over 165,000 fans on Facebook, ranks regularly at the top of
Twitter’s Trends in Germany, and has been watched more than two
million times on the Vox Now catch-up service. The excellent
ratings also speak for themselves: Club der roten Bänder reached
12.4 per cent among the 14 to 59 target group.
Bernd Reichart, Managing Director of Vox, says: “We are
absolutely ecstatic that our first self-produced series, Club der
roten Bänder, won over so many people. Whilst we were producing the
first season, the second one was already on the cards. We are now
even more excited to keep telling this wonderful story with the
help of our authors Arne Nolting and Jan Martin Scharf. Everybody
who watched the first ten episodes is desperate to find out what
will happen to their favourite characters – and as for the members
of the club, they have a lot to get through!”
The grand finale of Club der roten Bänder’s first season will be
airing on 7 December from 20:15 on Vox. On 14 December at 20:15,
the Cologne-based broadcaster will also be showing an exclusive
documentary called Club der roten Bänder – Eine Geschichte bewegt
die Welt. Vox will be looking back at the biggest and best moments
of the first season, as well as showing exclusive footage from
behind the scenes.
GRIPPING HIT SERIES TO CONTINUE Vox
The second season of Club der roten Bänder will air on Vox in
2016
© V
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Bernd Reichart, Managing Director of Vox
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A balloon release marked the official launch of the 2016 Télévie
in Luxembourg. Luxembourg – 1 December 2015
On 25 November 2015, a total of 72 balloons were released by the
same number of donors, doctors and researchers engaged in the fight
against cancer. This event, which took place at the RTL Lëtzebuerg
site in Kirchberg, was inaugurated by the new Télévie Co-Ordinator
Diane Wunsch and marked the official launch of the new Télévie
campaign. During this event, new donation centres were unveiled to
the public: Contern, Steinfort, Diekirch, Grevenmacher, as well as
the permanent centre at Rodange.
Télévie is a large charity movement, started in 1989 by RTL
Belgium, contributing to the FRS – FNRS (the National Fund for
Scientific Research) aiming to support cancer research and research
into child and adult leukaemia. RTL Lëtzebuerg joined the operation
in 2002.
As part of this 15th Télévie in Luxembourg, RTL Lëtzebuerg will
be rolling out further initiatives aimed at maximising donations.
The numerous events include, in particular, the Télévie Gala Dinner
at Belenhaff (Junglinster) on 8 April 2016, not to mention the
traditional Télévie Challenge at the RTL Group headquarters on 15
April 2016, as well as the Télévie Challenge on Tour starting on 23
April 2016.
THE LATEST TÉLÉVIE TAKES FLIGHT RTL Lëtzebuerg
The balloon release at the RTL Lëtzebuerg site marked the launch
of the new Télévie campaign in Luxembourg
Diane Wunsch, the new Télévie Co-Ordinator
#RTLGivesBack
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In an interview with HR One, Romain Mannelli, Executive Vice
President Human Resources at RTL Group, explained the recruitment
process at RTL Group in Luxembourg and the skills most sought
after, particularly at its headquarters. Luxembourg – 3 December
2015
Romain Mannelli began by pointing out that “RTL Group recruits
constantly” and that the profit centres are responsible for their
own recruitment. He then explained that for Luxembourg, the Human
Resources (HR) department recruits according to the needs expressed
by local operational units, as well as the headquarters:
“Headquarters seeks their job candidates from the international
market, but RTL Lëtzebuerg radio, television and online need people
who speak Luxembourgish, so we look for candidates within
Luxembourg. (...) We have employees from 18 different countries at
our Kirchberg site in Luxembourg, highlighting the fact that we’re
an international Group,” said Mannelli. “Our Group has a very good
reputation in the Luxembourg marketplace and the Greater Region
[the adjacent regions of Belgium, Germany and France], as was
demonstrated at the Randstad Awards, which we have won for two
years running,” added Mannelli.
Mannelli pointed out that in the Grand Duchy the Group is
primarily looking for people for jobs that require digital skills:
“The battle for talent exists in Luxembourg too: people with
digital talents are rare and we need to look for them in their own
sectors.” He also mentioned the strong demand for IT professionals
with knowledge of SAP applications, although the market for
talented people is quite narrow in this area. Finally, for the
technical and IT specialists needed for the RTL Group company BCE,
recruiters tend to look to the Luxembourgish market and the Greater
Region.
“THE BATTLE FOR TALENT EXISTS IN LUXEMBOURG TOO”
RTL Group
Romain Mannelli, Executive Vice President HR at RTL Group
Next >
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Mannelli explained that RTL Group’s recruitment process in
Luxembourg no longer relies on traditional channels such as the
local press; instead, the RTL Group website lists all the job
vacancies available within the Group and at its headquarters.
Looking ahead to future challenges, Mannelli emphasised that
“bringing Generation Y into our organisations is making us do more
to meet expectations in areas such as flexible working hours,
remote working, work-life balance and above all in creating a
‘sense of purpose’.”
Mannelli added: “The transformation of the role of HR
professionals in the next few years will go hand-in-hand with the
transformation of our businesses. The digital transformation is
already forcing our industry to explore new avenues and even
reinvent part of what we do. It also means HR will have to be even
closer to the business and operate as ‘business partners’ to
support the changes, which will undoubtedly affect many of our
employees.”
Mannelli concluded by pointing out that a HR platform
(SuccessFactors) has been set up for the Luxembourg office to
support change and provide assistance for RTL Group staff. The aim
is to include all Group sites in the platform and standardise HR
processes such as goals and performance management, succession
planning and learning management, in order to offer employees a
true self-service portal that is innovative, reliable and
efficient.
Click to visit the career page on RTLGroup.com
Romain Mannelli has also recently taken part in a panel
discussion on changes in the HR function at the annual HR One 2015
conference in Luxembourg. During his presentation, he reaffirmed
the role of the HR Director as a strategic and change-management
partner and revealed what were, in his view, the HR Director’s
three key skills:
Creating a culture of trust in the business
Having a clear vision of the business
Leading by example
http://www.rtlgroup.com/en/careers/careers_worldwide/jobs_near_and_far.cfmhttp://www.rtlgroup.com/en/careers/careers_worldwide/becruiter_search_careersflyout.cfm
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On 27 November 2015, children’s search engine FragFinn.de was an
award-winner at the 2015 ‘Landmarks in the Land of Ideas’
competition, which recognises innovative projects throughout
Germany. FragFinn.de is sponsored by children’s broadcaster Super
RTL. Germany – 3 December 2015
The theme of this year’s competition was ‘Urban Space. Rural
Space. Cyberspace! Innovations For A Digital World’, and
FragFinn.de was placed in the education category for its
innovation, which answers the question of how children can surf the
Internet safely.
The Internet is a goldmine of interesting websites, videos and
games – even for the youngest web user. But not all online content
is suitable for children. The FragFinn.de search engine provides
Internet newbies from the age of six with a secure online space in
which they can discover the richness of the virtual world. It only
shows search results that have been checked and deemed
child-friendly by experts in media education. When searching, the
young surfers have over 11,800 websites at their fingertips.
The ‘Germany – Land of Ideas’ initiative and Deutsche Bank are
working together to recognise ideas and projects that offer a
positive contribution to the online world, and find solutions to
the challenges of the digital transformation.
Holger Thiesse, Head of Corporate Clients at Deutsche Bank in
Berlin, presented the Landmark award to Claude Schmit, Chair of the
FragFinn.de Management Board and Managing Director of Super RTL,
and the rest of the company’s staff, saying: “FragFinn.de is taking
the youngest members of our society into the digital world with
them – they’re child-friendly, responsible and ground-breaking.
This search engine is an outstanding example of how we are shaping
the digital transformation in Germany – according to needs of the
people.”
Claude Schmit says: “We are absolutely delighted to be a
“Landmark” in the Land of Ideas, and to demonstrate a solution to
one of the challenges of the digital transformation in the form of
our children’s search engine and its corresponding app. This award
is a real acknowledgement of the organisation’s many years of
successful work, and encourages us to continue developing the
product technology for online and mobile platforms so that it will
perfectly suit children’s needs for many years to come.”
AWARD-WINNING SEARCH ENGINE FOR KIDS Super RTL
Left to right: Claude Schmit (Super RTL), Jörg Risken (Ehapa),
Andreas Peters (Disney)
with Niclas and Emily
Claude Schmit, Chair of the FragFinn.de Management Board and
Managing Director
of Super RTL
http://fragfinn.de/kinderliste.htmlhttp://fragfinn.de/kinderliste.htmlhttp://fragfinn.de/kinderliste.htmlhttp://fragfinn.de/kinderliste.htmlhttp://fragfinn.de/kinderliste.htmlhttp://fragfinn.de/kinderliste.html
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Double award for gripping spy seriesThe UFA Fiction production
Deutschland 83 has won two awards at this year’s C21 International
Drama Awards in London. The series won in the categories ‘Best
Non-English Language Drama Series’ and ‘Best Casting of a Drama
Series’.
Deutschland 83 has also been nominated ‘Best TV Drama’ for the
International Press Academy’s Satellite Awards – the winners will
be announced in Los Angeles on 21 February 2016.
Commissioned by RTL Television, FremantleMedia International has
sold the series to over 20 broadcasters and VOD services around the
world.
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Lessons from a CEO StyleHaul StyleHaul CEO Stephanie
Horbaczewski has made social storytelling a pillar of her business.
She unveiled three lessons to master the art of social storytelling
in the online magazine Fast Company. Click here to learn more.
North America – 27 November 2015
RTL loves comics RTL Radio On Thursday 26 November 2015, RTL
Radio (France) awarded the Grand Prix RTL de la Bande Dessinée 2015
(RTL Grand Comics Award) to the comic book La Main Heureuse by
Frantz Duchazeau. France – 27 November 2015
Stay fit and healthy RTL Radio Deutschland At the end of
November, RTL Radio Centre Germany organised a ‘Health Day’ for its
employees in Berlin, in order to raise awareness about good health
practices. Germany – 30 November 2015
Beware of dangerous animals RTL-TVI The series Zoo, adapted from
the sci-fi bestseller by James Patterson, got excellent ratings for
its premiere on RTL-TVI on 29 November 2015 at 20:35, scoring 36.4
per cent in the target group. Animals are attacking humans every
Sunday with two episodes. Belgium – 1 December 2015
Topping the charts BroadbandTV Tubefilter.com has issued its Top
100 Most Subscribed YouTube Channels Worldwide list. Two
BroadbandTV partners are in the top five: RCLBeauty101 in third
place, closely followed by Fernanfloo. In total, BBTV had eight
channels in the Top 100. North America – 3 December 2015
SHORT NEWS 1/1
http://www.fastcompany.com/3053788/how-i-get-it-done/master-the-art-of-social-storytelling-with-these-3-lessons-from-stylehauls?utm_content=buffer4774e&utm_medium=social&utm_source=twitter.com&utm_campaign=bufferhttp://www.tubefilter.com/2015/11/30/top-100-most-subscribed-youtube-channels-worldwide-october-2015/
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RTL Hungary has appointed Tibor András Szabó as Head of its
newly established Digital and Development department, effective 1
October 2015.
Tibor András Szabó is responsible for establishing a unified
digital strategy at RTL Hungary, and for integrating and
harmonising all digital activities and initiatives in one unified
department.
RTL Hungary CEO Gabriella Vidus says: “We are delighted that
Tibor András Szabó is leading the Digital and Development
department. He brings a new perspective to RTL Hungary. He has
domestic and international experience that we can utilise well. The
aim of the newly established Digital department is to further
strengthen the digital footprint of RTL Hungary. Just as in the
television ad market, we need to build up a business model that is
also successful in the long term in the digital ad market. RTL
Hungary’s current online presence, including the very successful
RTL Most, is not sufficient to do this, so we have some very
significant plans in this area.”
Tibor András Szabó adds: “As a traditional, market-leading
television group, we see the digital future in specialised digital
content, which builds on the existing, very strong RTL Hungary
television brands and content. We want to achieve this through our
own development efforts and by establishing various partnerships in
future. Simultaneously, we would like to develop a single video-
on-demand (VOD) and over-the-top (OTT) strategy, taking into
account viewers’ requirements for more complex and flexible content
provision.”
Prior to joining RTL Hungary, Tibor András Szabó was CEO of
Viasat Hungária Zrt and COO of Central European Broadcasting at
Modern Times Group, where he was responsible for digital and
business development activities in Hungary, the Czech Republic,
Bulgaria and the Baltic States.
Tibor András Szabó, Head of the new Digital and Development
department
PEOPLE
APPOINTMENT OF TIBOR ANDRÁS SZABÓ TO THE NEWLY CREATED
DIGITAL DEPARTMENT RTL Hungary Hungary – 2 December 2015
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