Entertainment 2010 september

Corporate Social Responsibility

Connecting the Emerging Role of the SH&E Professional

Fay Feeney, CSP, ARMPrincipal

Sustainability & Corporate Social Responsibility

Did your company publish a 2009 CSR and/or Sustainability Report?

Are you involved now?

Will you be in the Future?

What is Corporate Social Responsibility?

The Art of Profiting from the Customers’ Needs Without

Harming the WorldSource: PwC Going Green: Sustainable Growth Strategies 2/08

Land O'Lakes Introduces 2010 Corporate Social Responsibility

Report

The report demonstrates how the company is carrying out its:

• Commitment to community• Protecting natural resources• Working to achieve its goals via responsible business practices

The Triple Bottom Line

Where does safety belong?

Sustainability

What Does It Mean to Business?

What Does It Mean to the SH&E Professional?

New chemicals to produce sustainable products

New processes Supply chain

evaluation New metrics Environmental strategy New strategy Innovation

Evaluating hazards of new chemicals & materials

Developing new JSAs Contractor management New metrics - carbon Drive environmental

strategy Integrate with new

strategy

In a recent global United Nations survey of CEOs from 766 companies

93% said that they felt sustainability issues are critical to their companies’ future success.

96% believe that sustainability must be fully integrated into a company’s strategy and operations (up from 72% in 2007).

What impact could this have on SH&E professionals?

Rupert MurdochChairman and Chief Executive Officer

A message from Chairman and CEO, Rupert Murdoch

We seek new ways to reach our global audiences and we address those issues that have the greatest impact on their lives. Global climate change is clearly one of those issues.

A Review of Our 2009 Commitments (Health and Safety)• Reduce employee injuries by 19 percent• Add new Voluntary Protection Program (VPP) and Global Star

sites and remain a leader in OSHA VPP2009 Performance Highlights (Health and Safety)

• Injury and illness rate down 16 percent• Lost time rate down 17 percent• 13 new VPP/Global Star sites increasing representation to 29

countries• 799 external EHS excellence recognitions from governments

and customers2010 Moving Forward (Health and Safety)

• Explore opportunities to reduce high severity infrequent eventsThe GE 2010 Global EHS (Health and Safety) Program Goals Include the Following:

• 0 work-related fatalities• 15 percent reduction in recordable injuries and illnesses• 15 percent reduction in lost-time cases• Add 20 new VPP/Global Star sites• 100 percent completion of regulatory required training

The Walt Disney Company Healthy Cleaning Policy was published. To date the implementation of our Healthy Cleaning Policy has reduced the number of chemicals used by our custodial and housekeeping team by more than 60% at Walt Disney World Resort, and reductions are also being made at DisneylandResort.

In addition we’ve enhanced our screening system to help limit the cleaning chemicals ordered.

March 2009 - Released First Comprehensive Corporate Responsibility

Report.

•Perform normal duties

•Leverage opportunities with CSR when possible

SH&E Appreciating,

looking for opportunities –

Not directly involved in CSR

•Interfacing with CSR Personnel

•Safety Strategies

SH&E Duties Collateral to

CSO

Communication, Facilitation, Coordination

Team Member (Aspire to Get to

CSO)

•Leads the CSR team•Ambassador to mission: internal and external

Chief Sustainability Officer (CSO)

New Opportunityfor SH&E Professionals

EmergingRoles

So What Can You Do To Connect to CSR?Small Medium Large

SH&E Appreciatingand looking for opportunities – Not directly involved in CSR

SH&E Duties Collateral to CSO

Team Member (Aspire to Get to CSO)

Chief Sustainability Officer (CSO)

Strategic Planning:Framework for Sustainability

Assess Performan

ce

Build Support

Define Strategy

Integrate and

Implement

• Stakeholder expectations• Industry standards and best

practices• Current programs and initiatives• Key sustainability impacts• Management systems and KPIs

• Executive buy-in• Sustainability champions from the Board• Cross functional teams that create small

successes• Internal communication with consistent

messages• Training and awareness raising

• Identify Objectives• Articulate your sustainability vision• Draw explicit linkages to core business

strategy• Develop a sustainability policy• Set goals and KPIs and establish

performance targets

• Board-level oversight• Progress reports to executives and

board• Explicit linkage to financial

performance• Compensation tied to goals and

targets• External reporting

Q: Who’s on a Carbon Diet?

A: 80% of the 500 Largest Multinationals

SH&E Professional Appreciating and Looking for Opportunities

Perform normal duties as an SH&E Professional

As opportunities present themselves Leverage them with CSR when possible

Be an emissary for CSR Case studies where SH&E and CSR are

mutually beneficial Demonstrate cost savings, efficiencies

and SH&E goal achievement from CSR

– Not Directly Involved in CSR

SH&E Duties Collateral to CSO Environmental Strategies

Examples include gathering data and reporting on Carbon Disclosure Project (CDP)

Safety Strategies: Examples include reduction of incident rates,

integrating diversity, and training, labor safety for supply chain.

Employee Selection: Using a safe work environment as a means of

attracting good candidates and conducting safety orientation.

SH&E Duties Collateral to CSO Public Relations:

Includes gathering data and reporting on SH&E performance, lessons learned, and successes.

Interfacing with CSR Personnel: Determining opportunities and aligning strategies.

Team Member:May Aspire to Become a CSO

Strategy for Sustainability: Assists in the development of strategies, and implements

strategies which includes reporting and responsibility for CSR processes.

Best Practices: Reviews, refines and draws ideas for improvement from

current reporting Cross Functional Teams:

Rolls up data on CSR performance by collecting from cross-functional programs, identifies and resolves challenges and reports on successes.

Communication, Facilitation, Coordination: Conducts both internal and external communication efforts

regarding the successes and opportunities for CSR initiatives.

Team Member:May Aspire to Become a CSO Vision, Policy, Goals:

Refines and supports cross-functional CSR programs, which incorporates such activities as benchmarking, stakeholder engagement, setting and measuring CSR objectives, observing and reporting on existing efforts, conducting and reporting on competitor analysis.

Interactive Communication: Internal engagement in sustainability by working with

the “Communications Department.” Value-Added:

Provides information regarding best practices, market trends, competitor updates, and current events to the CSO.

Chief Sustainability Officer (CSO) Leads the CSR Team:

Person is responsible for strategy, planning and implementing the CSR program.

Internal: This person can be at a C-level position and may

interface with the Board of Directors. Responsible for the company’s overall CSR

process, strategy development, reporting and transparency, stakeholder engagement, environment sustainability, supply chain management with regard to CSR issues, and management from anything that arises out of CSR.

Chief Sustainability Officer (CSO) External:

This person ensures the company is present at industry conferences and forwarding the company’s CSR agenda, they are involved with writing publications, they form and promote mutually beneficial partnerships, and they create opportunities to raise the company’s CSR profile broadly.

Business Development: This person seeks and explores new business

opportunities to which CSR can lead or contribute.

So What Can You Do To Connect to CSR?Small Medium Large

SH&E Appreciating and looking for opportunities – Not directly involved in CSR

SH&E Duties Collateral to CSO

Team Member (Aspire to Get to CSO)

Chief Sustainability Officer (CSO)

Case StudyIt is the middle of August and you are on site to conduct a safety visit in Shreveport, LA. The production is one big set and geared up for a month long schedule with mostly days but some night activity.

You are there to address these safety issue:• Heat Illness prevention & concerns• Minor stunts and some SPFX • Meet with the Producer on preproduction safety meetings,

location concerns and to address general safety and training of crew

While on the set you see the production is working to meet the productions standards on sustainability. In talking with the producer it is clear that having a green production is an important issue for her.

The safety portion of your visit on the first day reveals that the SPFX are getting ready and appear to be handled and under control. This gives you time to watch how things are working especially how the AD is handling the crew and the general vibe. Any questions yet?

Case StudyAlthough the Producer was passionate about sustainability you notice that the guidelines are being loosely followed. You know that the Producer has delegated this to her team and from what you see there is no way this will be considered a “sustainable production” with the current set up.

You have time available and you’ll be there anyways. So given this scenario pick one issue for your group to tackle and be prepared to report to us:

“What are the issues, what would you do and who would you speak with to help the Producer achieve a safe and sustainable production?”

•Reduction of disposable water bottles

•Bio-diesel generator, live electricity and power to set

•Catering and craft services

Role of the SH&E Professional Understand the goals and direction of the

organization – Assess if you are staying current in your skills?

Looking for opportunities to contribute to attaining these goals.

Willingness to apply safety skills OUTSIDE of safety i.e., sustainability efforts Expand your expertise and keep an eye out for

opportunity to help sustainability connect with your safety responsibilities.

Resources• Producer Guild of America Green:

http://www.pgagreen.org/• Entertainment Industry CSR scoring: • http://www.roberts.cmc.edu/currents

ectordata.asp• Fox Green Guide• http://www.greenproductionguide.co

m/

• Global Reporting Initiative http://www.globalreporting.org/Home

• CSR Wire http://www.csrwire.com/

Questions?

Thanks