Case Study: Toronto Transit Camp Community-Driven Open Innovation or Focus Group 2.0? 1 Copyright Remarkk Consulting, 2007. Distributed under a Creative Commons license: http://creativecommons.org/licenses/by-nc-sa/2.5/ca/
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Case Study:Toronto Transit CampCommunity-Driven Open Innovation or Focus Group 2.0?
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Copyright Remarkk Consulting, 2007. Distributed under a Creative Commons license: http://creativecommons.org/licenses/by-nc-sa/2.5/ca/
Online communitymeets physical place.
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Timeline:
December, 2006: TTC’s web site RFP
January 1, 2007: Toronto blogs call for help
January 3, 2007: TTC Chair signals openness
January 10, 2007: Web geek brainstorm
February 4, 2007: Transit Camp event
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Toronto Transit Camp“Not a complaints department,
a solutions playground”Passion and fun meet practice
Diverse communities
Design Slam
Cultural change
Instantiating community
Modelling for replication
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Results for TTC
Noticeable shift in relationship: from combative to collaborative
A new model for community engagement and communication
New open-source projects: openttc.ca, opentransit.info
TTC received expertise unavailable in-house
New strategies for a web site RFP:
embraces community and peer-production concept
maximizes brand and service impact with limited resources
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Social WebNew tools and online-enabled communities are
signalling a new paradigm of
knowledge production.
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New Lenses:Communities
Communities of Practice
Communities of Proximity
Communities of Interest
Communities of Values
Open Creative Communities
Open: no artificial barriers to entry; membership comes from creative citizenship, both professional and amateur
Creative: production of ideas and inventions that are personal, original and meaningful
Community: any group of individuals who interact and share some common characteristics
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Modeling TransitCampDiscovery and play
passion
fun
practice
Intersections of communities
professional and amateur
interest groups and creators
Community leadership
values
self-interest
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Collaboration
Co-Creation RulesYes, and...
Make an offer to do something
What you want me to do, and why?
Give me a platform
Create opportunity
Play
Understand the environment
Work at it
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Adapted from J. Moore & J. Cherkoff, http://www.changethis.com/29.03.CoCreationRules,
Love the 1%ers
Get vernacular
Make mistakes
Lower barriers
Let the mess show
Share your secrets
Be changed
Show the humanity
Commons-Based Peer-Production
Granular
Modular
Integratable
Self-selected
Fast/efficient communication
Trust construction
Norm creation
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Transparency
Monitoring
Peer-review
Discipline
Fairness
Institutional sustainability
Benkler, The Wealth of Networks: http://www.benkler.org/wealth_of_networks/index.php/Main_Page
What is compelling to me?
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Design for Energy
Communities are naturally occurring social systems
Social systems demonstrate emergent biological properties
Starts with passion and human desires
Intentional communities require design of a loose framework of rules/norms
Play is what happens in the space between the rules
Tapping emergence means activating passion and the play instinct
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What is the Opportunity?
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Social Computing Behaviour
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Gen Y (18-26) Gen X (27-40)Late Boomer
(41-50)Early Boomer
(51-61)Seniors (61+)
Creators 30% 19% 12% 7% 5%
Critics 34% 25% 18% 15% 11%
Collectors 18% 16% 15% 16% 11%
Joiners 57% 29% 15% 8% 6%
Spectators 54% 41% 31% 26% 19%
Inactives 21% 42% 54% 61% 70%
Source: Charlene Li, “Social Technographics”; Forrester Research, 2007
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