ENTERPRISE TECH: BRANDS BUILT BY AIRFOIL Much rests on your company’s next big thing: market price, competitive standing, employee confidence and your reputation as innovation leaders. Our work for major enterprise brands has created a wealth of best practices and media relationships that can be leveraged for your next product launch. Airfoil has the messaging, marketing and media relations solutions and services that help you outpace the competition, create new categories, and win awards and the accolades of your peers.
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ENTERPRISE TECH: BRANDS BUILT BY AIRFOIL
Much rests on your company’s next big thing: market price, competitive standing, employee confidence and your reputation as innovation leaders.
Our work for major enterprise brands has created a wealth of best practices and media relationships that can be leveraged for your next product launch.
Airfoil has the messaging, marketing and media relations solutions and services that help you outpace the competition, create new categories, and win awards and the accolades of your peers.
POSITIONING ALTAIR AS A “HIGH-TECH” COMPANY TO WATCH
BRAND MESSAGING,
MEDIA RELATIONS,
CREATIVE STORYTELLINGAltair, a Michigan-based global
engineering company, is focused on
changing the way companies design
products and make decisions. Altair
turned to Airfoil to help demonstrate
and drive brand awareness of its global
operations, success and expertise. Airfoil
developed a strategy to strengthen
Altair’s brand awareness as a “high-tech
company to watch,” by showcasing the
domain expertise of its people and
technology.
Airfoil created external relevancy for
Altair’s corporate brand by aligning the
company and its people with high-tech
innovation. Airfoil tailored storytelling to
increase the value and quality of stories
across strategic national media outlets,
leveraging emerging and poignant trends
such as MPG regulations, lightweighting,
sports technology, the convergence of 3D
printing and engineering, and nature-
inspired design to cultivate relationships
with influential audiences.
Airfoil’s efforts led to hundreds of
engagements with news media and
industry analysts. Altair was featured in
a full-page article in Forbes, a
Bloomberg BusinessWeek Innovator
column on the company’s CMO, and
feature articles in the Wall Street
Journal, WIRED, Popular Mechanics,
Fast Company and the New York Times.
THE CLIENT CHALLENGE THE AIRFOIL SOLUTION THE RESULTS
“Today’s most advanced engineering software is taking us