Discover Insights Challenge Objective Solution Tactics Findings Insights Results Crisis Management A man died from falling off the building in the client’s property. Netizens discussing whether it was a suicide case or due to lack of safety measures at the property. Zanroo Social Listening platform to interpret sentiment of netizens in order to effectively handle the crisis. In-dept analysis on hourly basis to understand the feeling of social media users, look into both direct and indirect hated factors. Step 1: Tracking the sentiments of the accident Tracked the sentiments of the conversations and highlight channels that produced the maximum negative sentiments. Step 2: Analyze the communication execution Identify the communication distribution method. Insights 1: Brand decided not to make an official statement as it was clear that the accicent was not due to premises’ liability. The situation was tracked for over a few days to ensure the crisis has ended. ` The image part with relationship ID rId3 was not found in the file. Social media interpreted the cause of the accident differently Debates were going on whether it was a suicide attempt. Netizens were skeptical about the reasons behind the accident and began investigating the profile of the deceased. Indirect linkage was made to the height of the stairs’ barrier. However, no one felt that the brand was responsible. Why??
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Discover Insights
Challenge Objective Solution Tactics Findings Insights Results
Crisis Management
A man died from falling off the building in the client’s property.
Netizens discussingwhether it was a suicidecase or due to lack of safety measures at theproperty.
Zanroo Social Listening
platform to interpret
sentiment of netizens in order
to effectively handle the crisis.
In-dept analysis on hourly basis to understand the feeling of social
media users, look into both direct and
indirect hated factors.
Step 1: Tracking the sentiments of the accident
Tracked the sentiments of the conversations and highlight channels that produced the maximum negative sentiments.
Step 2: Analyze the communication execution
Identify the communication distribution method.
Insights 1: Brand decided not to
make an official statement as it was
clear that the accicent was not due to
premises’ liability. The situation was tracked for over a few days to ensure the crisis has
ended. `
The image part with relationship ID rId3 was not found in the file.
Social media interpreted the
cause of the accident differently Debates were going on whether it was a
suicide attempt.
Netizens were skeptical about the reasons behind the accident
and began investigating the profile of the deceased.
Indirect linkage was made to the height of the stairs’ barrier. However, no one felt that the
brand was responsible.
Why??
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