Enterprise Social Graphing (SPS Redmond, September 2013)

#SPSRED @nmoneypenny

Enterprise Social Graphing:

The Art of the Possible

#SPSRED @nmoneypenny#SPSRED @nmoneypenny

Why I’m here…Chief Technology Officer

at ManyWorlds, Inc.

Internally responsible for our knowledge infrastructure – defacto CIO

Run the engineering team for Synxi - machine learning engine for personalized knowledge and expertise discovery in SharePoint and other collaborative environments such as Yammer & Tibbr platforms.

Passionate about user adoption and enterprise collaboration & innovation

geek

Technology forecasting and strategy manager at Shell, consulted at many Fortune 100 companies since

20 patents in adaptive systems

Naomi Moneypenny [email protected]

2700+ followers on Twitter

3+3 dogs Astrophysicist

mailto:[email protected]


What We Will Cover

• What Is Social Graphing?• Why Is Social Graphing Relevant to the

Enterprise?

• Apps Overview• Use Cases

• The Future

@nmoneypenny wwww.Synxi.com

Line chart showing Social > Email

SOCIAL NETWORKING

EMAIL

# u

sers

2009

Sources: Comscore, Forrester Research

Line chart showing Social > Email

time

Tim

e s

pen

t on

line

PORTALS

SOCIAL NETWORKING

2011

The Communications Technology Revolution• Fueled by mobile technology, more people are

now using social networking websites than email or web portals.

time

› 800 million Facebook users with over 100 billion connections

› 300 million Twitter users with 1 billion tweets every 4 days

› 488 million mobile devices v 417 million PCs shipped in 2011


Why Enterprise Social?

28 hoursTime each week spent by knowledge workers writing e-mails, searching for information and collaborating internally

90% Proportion of companies that report some business benefit from them

70%

Proportion of companies using social technologies

20-25% Potential improvement possible in knowledge worker productivity

Source: McKinsey


Learning Revolution

It’s all about adaptability – how efficiently we can change and learn, continuously

The biggest companies in an industry have the largest chance of disruption

Source: Deloitte

“The ability to learn faster than your competitors may be the only

sustainable competitive advantage.”

- Arie de Geus, The Living Company



Social Graphing isn’t new…


Open Graph


Facebook Graph Search


Enterprise Social Graphing

User

Documents

Colleagues

Customers & Partners

Org Structure

Apps

Location


Comment on Users

Only two industries call customers

‘users’…

- drug dealers and IT

Eugene Lee

@nmoneypenny #SPSRIC [email protected]


SharePointFASTYammerDynamicsData SourcesHDInsight

Relevant applications we can use to put together

Tools


Apps – SharePoint (The Glue)

20,000 new users a day

$2bn Revenue for 2012

130 Million Users Worldwide

Fastest Growing Product in Microsoft History


Apps – FAST (Enterprise & Beyond Search)


Apps - Yammer

© ManyWorlds, Inc

85% Fortune 500

8 MillionUsers $1.2bn

Pubic API Feeds


Complementarity between Dynamics CRM and SharePoint

Structured & Semi-structured

Data

Social Engagement & Collaboration

Information Evolution &

Storage

Informal Rules Enterprise Search

Across Teams & Domains

Structured Relational

Data

Interactions, Activities &

Tasks

Information Generation &

Analytics

Formalized Processes

Data Query & Filter

Within Teams & Domains

SharePoint

CRM


Volume

Variety

Velocity

Apps – Where does the data come from?

Relational Data

Big Data


Value Sources

Making information transparent and usable at hight

frequency

Allow more accurate &

detailed performance info

Enabling segmentation of

customers

Optimize products and services


Apps: HDInsight

#SPSRED @nmoneypenny#SPSCBUS @nmoneypenny

Use Case: Engine Performance for Engineering Team


Use Case: Sales & Marketing


Opportunity for Value


The Imperative for the Enterprise is Recognized Machine learning is the most significant technology trend.

Computers have to get smarter and anticipate.Kevin Turner, Microsoft COO, July 2012


Use Case: Personalized Discovery in the Enterprise


Machine Learning for SharePoint & Yammer


The Future

• Extension of relationships across the extraprise

• More disparate data streams can be fit into the context of decisioning re : Big Data

• Acceleration of feedback and iteration, consumer to engineering

• Opportunity space to create data rich apps to inform product/service innovation


Thank you!

• Naomi Moneypenny

• Please email me to get copy of slides with notes:[email protected]

• Other presentations available on Yammer Overview, Yammer+SharePoint, Machine Learning & SharePoint, Communicating Value of SharePoint as a Platform

• www.Synxi.com• @nmoneypenny (I will follow you back on Twitter)

mailto:[email protected]

http://www.synxi.com/

Enterprise Social Graphing (SPS Redmond, September 2013)

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social graphing relevant