Enterprise Digital Asset Management Maximizes Creative Production

Enterprise)Workflow)meets)Enterprise)DAM)!Thursday)April)21,)2016)!!!!!!!!!!!

Moderator:))Graham)Blanks)Director)Business)Operations)DALIM)SOFTWARE)

Lauren)Philson))

Digital)Technology))and)Operations))LP)Projects

Peter)Gunther)

Senior)Director)of)Strategic)Technology)

Splashlight

Frédéric)Sanuy)

Pre;sales)Solutions)Manager))DALIM)SOFTWARE

Sponsors:

ENTERPRISE WORKFLOW MEETS ENTERPRISE DAM

Digital asset management in 2016 is no simple task. Today’s customers consume content everywhere, so brand experiences have to meet them on all their preferred devices, platforms, and channels—at just the right times. That means the modern DAM has to play many roles: content producer, brand manager, workflow automation system, digital rights manager, remote proofing solution, job tracker, and secure asset archive.

Question 1

LaurenPhilsonDigitalTechnologyandOperationsLPProjects

Giventhatcustomerstodayareconsumingunprecedentedvolumesofcontentacrossmanydifferentchannelsanddevices,whatarethekeychallengesandconsidera=onswhenimplemen=ngaDAMsystem?

• ChangeManagementisthekey. • Systemredundanciesandinefficientprojectworkflowsarethe

usualculpritsforpoorcommunica=onsandcrea=veteamsgeHng=mecrunched.

• Systemsintegra=on,asinglesourceoftruthforallassets,andUserAcceptanceTes=ngarerequiredforsuccess.

• Showqualita=veandquan=ta=vebenefits,fosterproductevangelists,facilitatec-suitefinancialsupport,anduseradop=onandexpansionwillfollow.

Four interdependent focus-areas of DAM: Business Application, IT & Systems Integration, Financials and Adoption

• Use a methodical approach - keep a personal touch

◦ Assessments

◦ Actions

◦ Deliverables

• Synthesize cause and effect across the four focus areas

• Provide C-level executives with top line summaries

◦ Quantitative vs. Qualitative Analysis

• Facilitate stakeholders, foster ambassadors

• Measure your success!

Four interdependent focus-areas of DAM: Business Application, IT & Systems Integration, Financials and Adoption

Question 2

PeterGuntherSeniorDirectorof

StrategicTechnologySplashlight

Howcananorganiza=onop=mizeitsmarke=ngtechnologystacktoenableagloballydiverseteamtooperatethemostefficientlyandeffec=vely?

• Ittookthreetriestogettherightcrea=vetechnologystack.Weneededawaytoautomateprocessesandstandardizeworkacrosscustomers.

• DAMconnectsalldata,workflows,studiosandcustomers.Unifiedworkflowsgiveusthestudioefficiencythatwereallyneededwhenworkingwithsomanydifferentfreelancesandvariablesperphotoshoot.

• Benefitsare:it’seasytotrainnewusers,universaladop=on,simplifiedprocesses,drovedowncosts,eliminatedmistakes,deliveredfaster(66%fasterapprovalcycle).

founded in 2001 / New York / Ohio / Montreal | Miami / +100,000 ft2 of studio space

splashlight

boutique creative agency and photography studio, backed by the largest production & ecommerce photography space in manhattan

our biggest goal for the photographic process is to ensure that our clients don’t have to worry about it.

Question 3

FrédéricSanuyPre-salesSolutionsManager

DALIMSOFTWARE

Whatarethecurrentandfuturefeaturesandfunc=onswecanexpectfromgreatDAMandcrea=veworkflowtechnologies?

• Automa=onbeyondtaskmanagementandprojectworkflowsisrequired.Ithastobeintelligent.

• Consumersexpectmul=-channeltouchpointsacrosstheirbrandexperienceandareusingmorerichmediathaneverbefore.

• DAMin2020willbeatthecoreofexcellentcontentmanagementandcustomerexperiences.

• DAMprovidesthemasterdatasetviewacrosscustomers,products,richmedia,interac=ons,projects,channelsandanaly=cs.It’sattheheartofyourcrea=veopera=ons.

DIGITAL ASSET MANAGEMENT - A SINGLE SOURCE OF TRUTH

SECRET TO SUCCESSFUL IT ROLLOUT AND INTEGRATION INTO DAILY WORKFLOWS

20182019202020172016

DIGITAL ASSET MANAGEMENT IN 2020

Questions?

?FaceOtoOFaceProfessional)Journals Online)Lectures