Enterprise and Innovation

Promotional  material  for  bands/artists  and  venues  

Mission  Statement    We  aim  to  make  the  business  approachable  in  order  to  attract  young,  less  experienced  customers.    

 Our  customers  will  feel  relaxed,  have  fun,  be  conAident  towards  us  and  genuinely  enjoy  their  experience.    

 We  aim  to  be  environmentally  friendly  by  using  sustainable  materials  and  technologies.  

Customers  

Venues   Bands  

Ollie  Moss  

Unique  Selling  Point  

•  Affordable  package  deal  aimed  at  new  bands  

•  None  of  our  competitors  offered  any  affordable  deals.  

•  Allows  new  bands  to  set  up  within  the  music  industry  for  a  competitive  price.  

Promotional  Method  1  

•  We  will  advertise  our  business  in  ‘The  Leeds  Guide’  and  3  other  West  Yorkshire  magazines,  including  the  venues  line-­‐up  Alyers.  

Promo%onal  Method  2  

•  We  will  attend  Leeds  Festival  each  year  and  network  with  potential  customers  at  the  introducing  stage.  

•  We  will  hand  out  free  bags,  leaAlets  and  stickers  to  get  established.  

Promo%onal  Method  3  

•  A  yearly  calendar  that  will  be  sent  out  to  existing  customers  to  show  that  we  still  value  their  custom.  

•  This  will  encourage  customer  loyalty  as  we  will  be  there  Airst  choice  for  any  new  design  work.  

Resources  •  Studio  equipment:  Desks,  chairs,  a  comfortable  area  for  clients  (sofa,  lighting)  -­‐  £2400  

•  Technical  equipment:  2  iMacs,  Digital  SLR  Camera,  Scanner,  Printer  -­‐  £3400  

•  Software:  Adobe  Creative  Suite  CS4,  Quark  Express  -­‐  £1000  

•  Transport:  Both  already  have  personal  cars;  a  budget  for  petrol  will  be  taken  into  consideration.  -­‐  £1500  

Summary  

•  We  are  very  determined  and  passionate  about  our  business.    

•  We  will  be  successful  or  we  will  be  successful.