Enterprise. Learning objectives. What is the meaning of the terms enterprise and entrepreneur? What are the main reasons for setting up a business? What are the key characteristics required to become a successful entrepreneur? Why do businesses fail? - PowerPoint PPT Presentation
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What is the meaning of the terms enterprise and entrepreneur?What are the main reasons for setting up a business? What are the key characteristics required to become a successful entrepreneur?Why do businesses fail?Why is enterprise important to the economy and what are the main sources of government support?
An entrepreneur is an individual who sets up a new business and has the skills needed to make it a success. Their drive to work for themselves is known as entrepreneurial spirit.
Entrepreneur is a term we hear often, but what do entrepreneurs do?
What does entrepreneur and enterprise mean?Why do people set up their own businesses, rather
than work for another firm?
Some people set up a business on their own after being employed by another company, whereas others might start a new business as soon as they leave school or college.
Entrepreneurial activity is called enterprise; being an entrepreneur is about having the desire and skills to set up a business.
having to acquire all of the skills necessary to run a business such as book-keeping, knowledge of consumers and employment lawhaving to take full responsibility for decision-making
Starting up and running a successful business is not easy, some of the most common problems encountered include:
having to work long hours, perhaps over the weekend, and taking few holidayshaving to accept a much lower income, or even none at all, until the business begins to make a profit.
Businesses face risks at all times, but the riskiest stage is usually at start-up. Around one third of all new businesses fail within the first three years.
Why is it impossible to avoid taking risks when running your own business?
Entrepreneurs have to take decisions that not only risk their own money and reputations but also those of others, such as other investors and lenders.
Taking a calculated risk involves weighing up the potential negative consequences of a decision with the rewards that could occur if the decision is a good one.
Creative thinking is a valuable skill for anyone setting up and running a new business. It involves looking at an existing situation and assessing its strengths and weaknesses in order to identify possible new approaches.
Think of a relatively new product, such as the iPhone. Why is it a good example of creative thinking?
This may result in ideas for new products which satisfy customer needs more effectively.
Entrepreneurs who can think creatively are likely to be more successful than those who rely on existing methods.