Enterprise 2.0 Market Study

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High CriticalityHigh Criticality

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High ConfusionHigh Confusion

How Well isEnterprise 2.0Understood in

YourOrganization?

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A system of web-basedtechnologies that provide rapidand agile collaboration,information sharing, emergenceand integration capabilities in theextended enterprise

Aiim's Aiim's DefinitionDefinition

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• Personal computers heralded individual productivity• Participation today exposes individual work more broadly

Business DriversBusiness Drivers

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• Technology• Culture

– Culture matters . . . No, really

Evolution Evolution vsvs. Revolution. Revolution

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IsolatedFully Engaged

Extended MeIslands of WeTwo-way MeProactive MeTeam MeOne-way MeIslands of Me

1.0

1.5

2.0

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Enterprise 2.0Enterprise 2.0TechnologiesTechnologies

MashupsWikisBlogsRSSPodcastingSocial voting/rankingSocial bookmarking

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Focused BenefitFocused BenefitWhich

TechnologiesFall Into YourDefinition ofan Enterprise2.0 Platform?

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Focused BenefitFocused Benefit

What AreYou Trying

toAccomplish

WithEnterprise

2.0?

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Focused BenefitFocused Benefit

What ImpactDoes

Enterprise 2.0Have on theFollowingBusinessGoals?

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Focused Benefit (?)Focused Benefit (?)

Which isClosest to

YourOrganization's

Perspectiveon Enterprise

2.0?

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Ease of DeploymentEase of Deployment

IsImplementationof Enterprise 2.0

in YourOrganization

Driven More byAd Hoc Usageor a Strategy?

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MisalignmentMisalignment

Does Your OrganizationMeasure the Success of

Enterprise 2.0 the Same WayYou Do ?

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MisalignmentMisalignment

If You Performed an ROI onYour Enterprise 2.0 Project,Were You Able to Show an

Acceptable Level of Return?

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ChallengesChallenges

What Are theBiggest

Impedimentsto

ImplementingEnterprise 2.0

in YourOrganization?

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Culture MattersCulture Matters

How Critical isEnterprise 2.0

to YourOrganization's

OverallBusiness Goals

andObjectives?

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Culture MattersCulture Matters

Which isClosest to

YourOrganization's

Perspectiveon Enterprise

2.0?

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Culture MattersCulture Matters

IsImplementationof Enterprise 2.0

in YourOrganization

Driven More byAd Hoc Usageor a Strategy?

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Planning for CulturePlanning for Culture

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Enterprise 2.0 RelatedEnterprise 2.0 RelatedTechnologiesTechnologies

FindabilityProcess and PublishingSecurity and Governance

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The Full ReportThe Full Report

http://tinyurl.com/37ex9e

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Thank YouThank YouCarl Frappaolo

[email protected]

Dan [email protected]

www.biztechtalk.com

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