Presentation By: Bilguun T solmon Emmanuel Kiiza Rahjiswari Rasika HOT&ROLL
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Presentation By:
Bilguun Tsolmon
Emmanuel Kiiza
Rahjiswari
Rasika
HOT&ROLL
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Presentation Overview Introduction
Internal Environment External Environment
• PESTLE Analysis• SWOT Analysis
Marketing Strategies•
Product• Place• Promotion and Marketing Strategy• Price
Market Analysis
Competitor Analysis
Operational Plan
Human Resource Plan
Financial Statements
Risk and Contingencies
Conclusion
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INTRODUCTION
Hot & Roll franchise and Hot&Roll trademark is owned
by HOT & ROLL Holding Sdn Bhd.
Main product line – wholesome “Tasty Treat Baked
Food products”
Suitable for those who are always on the go.
Main concept – food stall
First food stall – in Leisure Mall in Cheras in April
2003.
23 outlets throughout Malaysia, in train stations,
sho in malls and air orts.
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Mission of Hot & Roll
• Giving single mothers, graduates and
entrepreneurs the opportunity to own a
sustainable franchise-backed business that
serves wholesome, tasty treats and hygienic food
that everybody can enjoy anytime, anywhere
Taking our wholesome tasty treats to where
people are; especially in people-centric places
like office buildings, industrial areas and places of
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Vision of Hot & Roll
Creating opportunities for wealth creation by
helping others to succeed
Cooking up tasty everyday offerings that promotewholesomeness in all our products
Make Hot & Roll a household name synonymous
with delicious wholesome food and treats that can
be enjoyed in Malaysia and worldwide
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INTERNAL ENVIRONMENTS Inbound logistics : Frozen items(forth night) ,
fresh groceries (twice weekly), groceries (twice amonth) paid monthly, inventory check bysupervisor every fortnight.
Operations: 4 staffs ( one cook, one cashier and 2Helpers)
Outbound logistics: Wraps personally delivered,5 minutes to prepare.
Marketing and sales: introduced in IPTA and IPTS Service: Staff training to standardized operations
Resources : Kawan Food Berhad, HALAL
approved by JAKIM MALAYSIA and AHFS, Lady’s
Choice Mayonnaise, ISO22000.2005 certified.
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EXTERNAL ENVIRONMENTS
PESTLE Analysis
Political - food safety has a high quality
Economic - propensity to face lack in povertySocial - HALAL foods, buying behavior
Technological - uses specialized ovens
Legal - appropriate information, Muslim
countriesEnvironmental - concerns the career
opportunities
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EXTERNAL ENVIRONMENTS
SWOT Analysis
Strengths - high degree of flexibility &
high degree of visibilityWeaknesses - items provided
Opportunity - private universities and
colleges areaThreats - poor advertising method
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MARKETING STRATEGIES Product
Current line or products is inclusive of 17
different flavors/types. Introduction of HOT value
combo , a choice of wrap with a drink eg
flavoured drink/tea/coffe. Its called “HOT Break
Lunch/Tea” suiting the timing of the day, and HOT
BREAK caters to busy students and lecturers
during their class break where it represents the
“On-the-go” concept of HOT & ROLL.
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Paratha Wrap
Savoury Paratha
Chicken & Cheese
Chicken Floss
BBQ Chicken
Satay Chicken
Curry Chicken
Black Pepper Beef
Bolognese Beef
Pizza
Tuna Salad
Double Cheese N’ Onion
Sweet Paratha
Strawberry
Apple Cinnamon
Banana Chocolate
Choconut
Kaya N’ Cheese
Crunchy Peanut
Ice Cream
Crispy Wrap
Savoury Crispy
Chicken & Cheese
Chicken Floss
BBQ Chicken
Satay Chicken
Curry Chicken
Black Pepper Beef
Bolognese Beef
Pizza
Tuna Salad
Double Cheese N’ Onion
Product Examples
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Place
5 institutions in Klang Valley to test market, later
expand to other IPTS and IPTA, 2 from each
state. Currently Sunway & Monash doing well.
Locates at areas with highest student traffic e.g.
Foyer.
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Promotion & Marketing strategy
tie up or promote to cafeterias/individuals
interested in institutions. Create uni “BUZZ” of
HOT&ROLL.
Price
start from RM 2.90 to RM 5.90 for ala carte, HOT
combo from RM4.90.
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MARKET ANALYSIS Market Segmentation and Positioning- University and College students lecturers in
Malaysia. Age from 16 to 55 years old“ on the go”eaters that suits during class breaks
- Medium to low income (very affordable food)- Malaysian fusion savory meals for international
student attraction
Market penetration
- from all shopping mall visitors (all consumers) toStudents and Lecturer market
Market needs
- students and lecturers have less time between
classes to enjoy a wholesome meals, and mostly
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COMPETITOR ANALYSIS
Company Clean Value FINGERFOOD
& “On-The-Go”
Simple Fresh Cool Malaysian
Fusion
Taste
Healthy Tasty
Fresh
Desert
Hot&Roll Yes Yes Yes Yes Yes Yes Yes Yes Yes McDonald'
s Yes Yes No Yes No Yes No No No
KFC Yes Yes No No No Yes No No No Roti Boy Yes Yes Yes Yes Yes No No Yes Yes JCo
Donuts Yes Yes Yes Yes Yes Yes No No Yes
Nelson’s
Yes
Yes
Yes
Yes
Yes
No
No
No
Yes
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OPERATIONAL PLANOperation Item Description
Location Private and Public University cafeterias,located at Klang Valley. Starting from Monash University andSunway University.
Hot&Roll’s main concept – Food-stallconcept, later can be expanded into foodkiosk.
Equipment The franchisee is offered to choose from 2franchisee packages.
The packages include all the necessaryequipments that are needed for operation.1st franchisee package – RM 43.0002nd franchisee package – RM 96.400
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Example of Franchise Packages
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Example of Franchise Packages
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Operation Item Description
Supplier Kawan Foods Bhd – frozen paratha
Chicken ham and beef pepperoni arecertified by JAKIM Malaysia. Kawan foods offer us quality, cheap,halal raw materials.
Frozen parathas and will be suppliedevery other day and groceries will besupplied twice weekly.
Legal
Certification
Hot&Roll is registered trademark.
Franchisor status Member of Malaysian FranchiseeAssociation Halal product approval certificate
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HUMAN RESOURCE PLAN Organizational structure of Hot&Roll
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For new Hot&Roll food stand 4 workers will be
hired and they will be allocated into shifts.
Given full training in accordance with the Hot &
Roll’s standard measurement. Each shift will have shift runner/ quality controller.
Provides job opportunity for single mothers,
students and fresh graduates.
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FINANCIAL STATEMENT Start-up Fund
Start-up Fund
Start-up Expenses to fund RM36,500
Start-up Assets to Fund RM45000
Total Funding Required RM80,000
Capital
Emmanuel RM10,000
Rahjis RM10,000
Rasika RM10,000
Bilguun RM10,000
RM40,000
Cash Required from
Investors
RM40,000
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Cash Flow Statement
Pro-Forma Cash Flow Year 1 Year 2 Year 3
Opening Cash Balance RM0 RM97,500 RM216,300
Cash Sales RM279,000 RM449,800 RM731,900
Expenses RM67,000 RM103,500 RM150,00
Net Cash Flow RM212,000 RM346,300 RM581,900
Ending Cash Balance RM97,500 RM216,300 RM291,400
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Income Statement
Pro-Forma Income
Statement
Year 1 Year 2 Year 3
Sales RM279,000 RM449,800
RM731,900
Cost of Sales RM69,750 RM88,075 RM128,90
0Gross Margin RM209,250 RM264,22
5RM386,700
Total Expenses RM61,500 RM98,000 RM144,500
Tax Incurred RM500 RM500 RM500
Net Profit RM147,250 RM165,725
RM241,700
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Break Even Analysis
Break-Even Analysis
Monthly Units Break-even 2834
Monthly Revenues Break-even RM11,336
Assumptions:
Average Per-Unit Revenue RM4.0
Average Per Unit Cost RM1.0
Estimated Monthly Fixed Cost RM8500
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RISK AND CONTINGENCIES The risks that may affect the business are related to
working safety and conditions as well as cash flow
discrepancies. These risks are mostly absorbed by
the Franchiser.
The contingency plan includes measures taken to
prevent failure in the business. This could be the
need for extra equipments or additional staff training.
The contingency costs are unforeseen and cannot
be forecasted therefore, funds are allocated to cater
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CONCLUSION
Hot&Roll is a food franchise that offers affordable and
scrumptious snacks and related food products that are
served with high level of hygiene and well trained
integrated staff.
Hot&Roll is a lucrative investment opportunity that
offers you:
- Minimum investment Risk
- Assured return on Investment
- Long term investment plan
- Provision for expanding financial returns
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