January 2010 41 J angid Art & Crafts in Jodhpur is one of the leading manufac- turers and exporters of hand- icraft items in different cate- gories including Wooden Fur- niture, Wrought Iron Furni- ture, Antique Reproduction, Handi- crafts, Handcrafted Furniture, Gift Articles, Decorative Accessories, Traditional Handicrafts, Gift & Crafts, Home Sup- plies, Candle Stands, etc. They have been in busi- ness for the last ten years. At Jangid Art & Crafts, impeccable workmanship and outstanding designs have always been the hallmark of products. Today they have carved out a new dimension to the matchless appeal of its innovative and designer handicrafts. They excel in providing competitively unique and quality products while maintaining a very good accumulation of Indian tradition with western splendour. Jangid Art & Crafts have a huge manufactur- ing unit equipped with all the latest tools and machinery. The production here is fast and flaw- less. To keep a strict eye over the quality mainte- nance, a separate department has been set up where expert professionals closely supervise and check each and every item minutely. The company aims to provide its customers consistently with good quality merchandise at moderate price and on-time delivery schedule. O P Jangid JANGID ARTS & CRAFTS C-60, M.I.A, Basni IInd Phase Jodhpur, Rajasthan - 342005 Tel: +91-291-2740282 Fax: +91-291-2748155 Mob: +91-9829023604 E-mail: [email protected]Specialises in Wrought Iron Furniture, Antique Reproduction, Gift Articles, Decorative Accessories, Traditional Handicrafts and more. “WE EXCEL IN PROVIDING COMPETITIVELY UNIQUE AND QUALITY PRODUCTS WHILE MAINTAINING A VERY GOOD ACCUMULATION OF INDIAN TRADITION WITH WESTERN SPLENDOUR” Ensuring exquisite craftsmanship and supreme quality (Above) Jawt with carvings; (right) book almirah with glass and wood-rod door page new craft 12.qxd 1/7/2010 6:56 PM Page 3
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January 201041
J
angid Art & Crafts in Jodhpur
is one of the leading manufac-
turers and exporters of hand-
icraft items in different cate-
gories including Wooden Fur-
niture, Wrought Iron Furni-
ture, Antique Reproduction, Handi-
crafts, Handcrafted Furniture, Gift
Articles, Decorative Accessories,
Traditional Handicrafts, Gift & Crafts, Home Sup-
plies, Candle Stands, etc. They have been in busi-
ness for the last ten years. At Jangid Art & Crafts,
impeccable workmanship and outstanding designs
have always been the hallmark of products. Today
they have carved out a new dimension to the
matchless appeal of its innovative and designer
handicrafts. They excel in providing competitively
unique and quality products while maintaining a
very good accumulation of Indian tradition with
western splendour.
Jangid Art & Crafts have a huge manufactur-
ing unit equipped with all the latest tools and
machinery. The production here is fast and flaw-
less. To keep a strict eye over the quality mainte-
(Clockwise from top) Iron jewels: Well-craft-ed wooden folding table with wrought ironpipes; a wrought iron showpiece cum tableclock; and a metal park bench.
“JODHPUR IS
KNOWN FOR
HANDICRAFTS
FOR CENTURIES
AND CURRENTLY
ARTISANS ARE
PROVIDING A
BOOST TO
REVIVE THIS
TRADITION ”
44 January 2010
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T
he company’s products
are either steel or wooden
furniture for the United
States of America and
European markets. All its
steel furniture is in fold-
ing models and ideal for indoor as well as outdoor use.
Again, its wrought iron furniture is both for indoor
and outdoor use. It also manufactures steel gazebos
popular in European markets.
Kraftorium’s speciality is wooden furniture
painted in white in different textures. The colour
white is a symbol of purity and so are its prod-
ucts. Only a few wooden furniture such as tables
used outdoors are foldable while products like
racks are non-foldable. The entire range of paints
used is non-toxic.
Rajesh Kabra agrees that there is domestic
demand for gazebos but volumes are too low,
though a few South-based companies buy what is
already in store. Volumes are essential to achieve
economies of scale.
Rajesh Kabra
KRAFTORIUM
F-300, M.I.A.
Phase II, Basni
Jodhpur 342005
Ph: +91-291-2725720/2746720
Fax: +91-291-2745920
� Specialises in folding
steel furniture and wooden
furniture painted white. Subtle shades of white in wood and steel
“JODHPUR HAS
THE DISTINCTION
OF HAVING THE
COUNTRY’S BEST
WROUGHT IRON
MANUFACTURING
EXPERTISE AND
NEEDS TO
POPULARISE IT
FURTHER”
(Top) Foldable steel and wooden chairs;(above, left) a wooden shelf and a woodentable and chair, and, a steel gazebo.
January 2010 45
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K
umbhat Exports, since its
inception, has been manu-
facturing furniture that is
strongly influenced by
Rajasthan’s ethnic designs
and motifs, be it boxes or
beds or wardrobes. All the products, the company pro-
fesses, is handmade and very little machining is done.
(Left) A set of differently designed chests inwood and metal; (top) a chest crafted out ofwood and metal; and, (below)a small and alarge treasure chest in wood and metal.
46 Janua ry 2010
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A
ntiques have always fasci-
nated people all over the
world. Rajasthani
antiques are a different
class altogether. When R
P (Lalji) Singhal started
trading in antiques, four decades ago, he was the pio-
neer. At that time few understood the value
of antiques. Many jumped on the bandwagon as
the popularity of Rajasthan’s antiques spread and
the originals are difficult to find
now.
Most of the artefacts
sold today as antiques
are really reproduc-
tions, true to dimension, motifs and colouring. Jodh-
pur's artisans have mastered the art of reproducing
them to the exact details mostly from photographs
or old paintings. However, one can still find objects
of the colonial era, though they are strictly not
antiques in the real sense of the word, without
Rajasthani motifs or designs. Yet, buyers from the
United Kingdom are eager customers. Old, brightly
coloured wooden chests or drawers find a ready mar-
ket in Gulf countries. As for the European, Aus-
tralian and New Zealand markets, changes in design
(Top) A horsehead bottle opener holds attention asdo the others with a colonial touch; and (alongside)A prancing horse and an elephant swing, both typi-cal works of excellent craftsmanship from Jodhpur.
January 2010 47
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W
ith this corporate mantra,
Export Promotion Coun-
cil for Handicrafts or
EPCH is determined to take the
Indian handicrafts to the new can-
vas of growth and popularity world-
wide. EPCH is the apex body of
Indian Handicrafts exporters, set up
to promote Indian handicrafts.
Functioning under the aegis of
Development Commissioner (Handi-
crafts), Ministry of Textiles, Gov-
ernment of India, the Council
ensures optimal interface between
international buyers and the Indian
handicrafts industry to facilitate the
business of handicraft exports.
EPCH has been playing a stellar
role, right since its inception in 1986,
in projecting India’s image abroad
as a reliable source of inimitable
handicrafts. EPCH provides com-
prehensive information to interna-
tional buyers on the rich variety of
Indian handicrafts, and liaisons
between the exporters and the inter-
national buying community. EPCH
also organises regular visits of dele-
gations to trade shows, buyer-seller
meets, conferences and study tours
abroad to explore market opportuni-
ties and keep Indian exporters
abreast of the latest trends in the
markets worldwide.
With an ever growing membership
of 6,000 manufacturers-exporters of
handicrafts from all over India,
EPCH over the years, has successful-
ly positioned India as a sourcing des-
tination for the best in hand-crafted
gifts and lifestyle products.
48 January 2010
EPCH
Corporate Philosophy
AT EPCH, WE ARE DRIVEN TO ACHIEVE SUCCESS.
MOVING AHEAD WITH AN UNTIRING PURSUIT OF
OUR OBJECTIVES, CONSISTENT PERFORMANCE, AND
A GLOBAL OUTLOOK FOR INDIAN HANDICRAFTS. {
{
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In the 23 years, since its inception, EPCH has been consistently taking
Indian Handicrafts’ exports to new heights. The intense efforts of the
Council have resulted in tremendous growth in India’s exports. From Rs.
3,870 million worth of exports in the year of its existence (1986), the
exports have grown at the rate of 15 per cent every year.
These figures clearly indicate the industy’s capability to grow further,
given the right impetus. With the global economy improving, the handi-
crafts industry is all set to grow bigger than ever.
GROWING WITH THE TIMES
EPCH undertakes a plethora of activities to encourage and
actively promote the Indian handicrafts exporters by:
� Providing commercially useful information and assistance
to its member exporters
� Offering professional advice and services to members in
areas of technology upgradation, quality and design
improvement, standards and specifications, product devel-
opment, innovation etc.
� Organising overseas visits to explore market opportunities
� Participating in specialised international Trade Fairs of
handicrafts and gifts
� Interacting between exporting community and government
both at the Central and State level.
� Creating awareness through Workshops on Export Market-
ing, Procedures and Documentation, Packaging, Design
Development, Buyer-Seller Meets, Open-houses, etc.
� Publishing in-house journal CRAFTCIL which talks about
the activities of EPCH, notification of Government orders,
information on Trade Fairs and other relevant information
� Reviving languishing crafts like chikankari, cane and bam-
boo and zari handicrafts and giving impetus to the exports
of these products.
� Undertaking design and technical workshops
� Felicitations to Handicraft exporters.
� Undertaking design and technical workshops
� Felicitations to Handicraft exporters.
� EPCH website — www.epch.com is an interactive website.
� EPCH Headquarter is located at EPCH House, Pocket-6 &
7, Sector-C, LSC, Vasant Kunj, New Delhi-110 070.
EPCH — TAKING INDIAN
HANDICRAFTS TO THE WORLD
India Exposition Mart
The Council had initiated an ambitious
project of setting up of EXPOMART for
international business promotion. Conceived
on the lines of international b2b marts, the
mart is located at Greater Noida, near New
Delhi, where Indian exporters can showcase
their products and services.
National Centre for Design and Product
Development
The Council has set up a national level
design centre at New Delhi. This presti-
gious design centre is equipped with the
latest computer-assisted design tools and a
team of highly qualified professionals.
This team of professionals works in close
co-operation with exporters at the craft
centres for the development of new
designs.The Centre focuses on product
development and product design services.
It works towards developing latest designs
as per the international market require-
ments with the help of expert designers
from India and abroad. The centre has
engaged a number of Filipino designers
and also has MoU with several design cen-
tres across the world. It has also launched
a design bank for exporters.
National Centre for Photo & Picture Framing
Technology
National Centre for Photo & Picture Fram-
ing Technology has been set up at Saharan-
pur to provide newer technology for photo &
picture framing sector which is the premium
product range in the leading stores of the
world. The Centre works as a Common
Facility Centre and the 1st Phase of the
machines / equipments has already been
installed and started its operations. The cen-
tre will now have its testing laboratory.
ORGANISATIONS INITIATED BY EPCH
January 201049
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R
ajendra Mehta has been supplying
furniture to bulk buyers connect-
ed to large chain stores in the USA
and Germany. The prime consider-
ation in bulk supplies is maintain-
ing quality and sticking to the
time schedule. Thus far, Lariya Art Palace has been
able to do both to the satisfaction of customers.
The company’s owner does not believe in wasting
wood. The small pieces are utilised to make table
tops or side shelves that have, incidentally, attracted
the eyes of foreign buyers. Though such productions
may not be in bulk, but they do attract interest. In
fact, Rajendra Mehta utilises recycled wood to sup-
plement the waste pieces that is generated in the fac-
tory.
One of the uses that the “waste wood” is put to
is the manufacture of parquet tiles, which have
found a ready market in the West. The company has
taken up a few turnkey projects in France: these
include interior designing and furniture designs. All
the pieces are manufactured in Jodhpur and shipped
Wood in many forms: (Clockwise from left) A folding chaircrafted out of wood looks rather rough but is extremelycomfortable; a decorative box made out of scrap wood; achair which would not be out of place in the most modern ofhomes; and, a cupboard made from waste wood.
50 January 2010
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A
lmost a decade into manu-
facturing furniture, the
company prefers ethnic
styling, including colours
and patterns, in its prod-
ucts. This, Lucky Creation
avers, is now gaining popularity in the Western coun-
tries. Its products are sold in the United States of
America, the United Kingdom, South Africa and a
few countries in the European Union.
Though some products may look rustic but it is
this feature that attracts customers. However, it is
not that simple to create such styles as it requires
great care and skills of artisans. Of course, the pat-
terns and colours used have to be in synch with West-
ern tastes. A great deal of studies has been done on
(From bottom left to top right) A decorative wood-en magazine and newspaper holder; a lacqueredphoto or painting frame studded with mirrors; and,a chest of drawers for jewellery covered withembossed metal sheets.
January 2010 57
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58 January 2010
M
eubles Inde is a wooden
furniture manufacturing
company making colonial
furniture as well as tradi-
tional Indian antique fur-
niture with a difference.
The company mainly manufactures wooden hand-
icrafts furniture items and its manufacturing unit
is well-equipped with advanced machinery and a
skilled team of craftworkers.
Meubles Inde is a Jodhpur-based exporter of
high-quality handcrafted wooden furniture from
India and are known for their creativity. All its
styles are favoured in the international markets
and the company has professionally displayed a
rich variety of more than 1200 styles, which are
handcrafted by authentic artisans.
Established in 2003, Meubles Inde is a
renowned exporter of colonial furniture as well as