Strategy development for STRATEGY PARTNERS GROUP Final report 12 December 2011
Nov 07, 2014
Strategy development for STRATEGY PARTNERS GROUP
Final report 12 December 2011
Cup Moscow 2011Final Case
Russian Intellectual Tradition
Titova ElenaKorkmazov AlexeyMnatsakan’yan AlexanderRodnyy Alexander
HIGHER SCHOOL OF ECONOMICSN A T I O N A L R E S E A R C H U N I V E R S I T Y
Team ENDSPIEL
Team ENDSPIEL
Participants:
3
Elena Alexey Alexander Alexander
NRU HSE NRU HSE NRU HSE NRU HSEManagement
4 yearManagement
4 yearManagement
4 yearManagement
4 year
Team ENDSPIEL
The Long-term goal
Leader in Russian market of strategy consulting
4
Source: Case data, Endspiel analysis
Level of sales channels
development
Diversity of business
Consultant staff
increase BrandQuality
Price Quantity
Revenue per consultant
Profit marginRevenues Value
Improve position
2011Business Value ~20,0 *Revenue 100% 19,0 COGS 19% 3,6 Direct costs 22% 4,2 Consulters 26% 4,9 Administrative 6% 1,1 Other 8% 1,5 EBITDA 19% 3,6
2016Business Value ~100,0 Revenue 100% 100,0 COGS 19% 19,0 Direct costs 17% 16,7 Consulters 23% 23,4 Administrative 5% 4,6 Other 17% 12,0 Ebitda 19% 19,4
Team ENDSPIEL
The ProblemsSPG strategy will be able to respond to internal and external challenges it faces
5
External
> Growing demand and stable supply of consulting talent
> Increasing importance of brand awareness
> Increasing likelihood of crisis
Internal
> Lack of integration with SBERBANK Group
> Low revenue per consultant
> Low recurrent clients rate
Team ENDSPIEL
The Scenarios
2-way approach allows to meet changing conditions
6
Increase reccurence rate
Large commercial customers
Brand awareness development
> Large companies
> Public sector
> IT consulting
> No Staffing
problems
> Medium & small companies
> PE Fund
> International expantion
to Ukraine & Kazakhstan
OptimisticPessi
mistic
- the target
Team ENDSPIEL
The Optimistic Scenario
Business value increase by 2016
7
Value
New projects
Agriculture
Oil&Gas + Energy
Manufacturing
FMCG
Insurance
+$14m
+$8m
+$7m
+$4m
+$2m
+$35m
PE Fund+$45m
We will increase the SPG value to $100m by 2016
+$80m
Team ENDSPIEL
The Optimistic Scenario
Implementation plan
8
2012 2013 2014 2015 2016
MARKETING
KAZAKHSTAN
UKRAINE
PE FUND
HIRE STAFF
REGIONAL DEVELOPMENT (SPb)
ACQUIRING NEW CLIENTS through SBERBANK GROUP
Team ENDSPIEL
The Optimistic Scenario
Marketing plan
9
Public projects
Ads in magazines Conferences & Trainings
Vestnik Srategy
Team ENDSPIEL
The Optimistic Scenario
New clients acquiring plan
10
ConsultingClients
Consulting
Consulting ClientsPRIVATE EQUITY
IPOM&A
Team ENDSPIEL
The Optimistic Scenario
Industries
11
Source: Case data, ExpertRA
0%14%28%
-4%21%
45%
FMCG
Manufacturing
Metallurgy
TransportTMT
Government
Finance institutions
Oil&Gas
Competitors’ Power
Growth Rate
Size represents market shareSelected industries
Team ENDSPIEL
The Optimistic Scenario
Practices in industries
12
Source: Case data, ExpertRA
Manufacturing Transport Energy Government Finance institutions Oil&Gas0%
20%
40%
60%
80%
100%
13% 15%11% 8%
20%
10%
14%18%
14%12%
15%
11%
30%
36%
40% 50%
HR
Tax & Legal
Organization
IT integration
IT management
Operations
Strategy
Financial consulting
Team ENDSPIEL
The Optimistic Scenario
CIS
13
Kazakhstan> Government (sustain)
> Oil&Gas
> Energy
> Mining
> Agriculture
> Finance (Troika Dialog)
Ukraine> Finance (Troika Dialog)
> Agriculture
Agriculture7.8
Mining6.2
Reprocessing22.4
Energy & gas3.6
Development4
Retail15.7
Transport10.5
Education5.7
Healthcare3.5
Other25GDP (Ukraine), %
Team ENDSPIEL
The Optimistic Scenario
Private Equity Fund will bring in an income of $45m* by 2016
14
5-10 Firms
$200 m
$90m$2000
m
2016
Consulting
$100m
$145m
~10% share
$1000 m
$ 145m will be returned to Sberbank, $ 10m – to the partners
Investment: 10-20% in small- and medium-sized companies (value $50-100 M) in FMCG, manufacturing, insurance
growth
Team ENDSPIEL
The Optimistic Scenario
Staffing. Salary. Structure.
15
Salary + Bonus($1000 Per month)
30 + 11
15 + 8
11 + 5,7
9 + 3,5
6 + 2,5
5 + 1,7
2,5
30Analyst
22Consultant
11Manager
4Director
5Jun. partner
25Administrative staff
90Analyst
33Consultant
15Senior consultant
33Manager
15Director
12Jun. partner
75Administrative staff
2011
2016
7Partner
10Partner
+MBA16
Partner
Junior Partner
Director
Manager
Senior consultant
Consultant
Analyst
Team ENDSPIEL
The Optimistic Scenario
Staffing sources
15
Hire 394 employees by 5 yearsTotal Hiring expenses $20,6 m for 5 years ($52400 per 1)
20%20%60%
Partners and Junior partners
IndustryIGOwn 31%
28%42%
Directors & Managers
IndustryIGOwn
29%18%
54%
Managers
IndustryIGOwn
27%7%
67%
Analysts
IndustryIGGraduates
Team ENDSPIEL
The Optimistic Scenario
Saint-Petersburg office
17
Source: Case data, ExpertRA
>Staff ~100
>Rental price of office is up to 2 times lower
18%
Total Consulting Revenue Breakdown in Russia, %
MoscowSaint PetersburgSiberiaPrivolzskyi FDCentralOther
Team ENDSPIEL
The Pessimistic Scenario
Business value increase by 2016
18
Value
New projects
Oil&Gas + Energy
Government
Finance
+$15m
+$10m
+$10m
+$35m
M&A+$15m
We will increase the SPG value to $70m by 2016
+$50m
Team ENDSPIEL
The Pessimistic Scenario
Implementation plan
19
2012 2013 2014 2015 2016
MARKETING
KAZAKHSTAN
CONCENTRATE on GOVERNMENT, FINANCE and OIL&GAS
BUY an IT-CONSULTANT
ACQUIRING NEW CLIENTS through SBERBANK GROUP
Team ENDSPIEL
The Pessimistic Scenario
Industries
20
Source: Case data, ExpertRA
3%15%27%
-34%3%
40%
FMCG
Manufacturing
Metallurgy
TransportTMT
Government
Finance institutions
Oil&Gas
Competitors’ power
Growth Rate
Size represents market shareSelected industries
Team ENDSPIEL
The Pessimistic Scenario
Practices in industries
21
Source: Case data, ExpertRA
Manufacturing Transport Energy Government Finance institutions Oil&Gas0%
20%
40%
60%
80%
100%
13% 15%11% 8%
20%
10%
14%18%
14%12%
15%
11%
30%
36%
40% 50%
11%
7%9%
27%
18%
7%
HR
Tax & Legal
Organization
IT integration
IT management
Operations
Strategy
Financial consulting
Team ENDSPIEL
The Pessimistic Scenario
M&A
22
~$10mStaff 180
IT - management IT - integration
60% revenue 40% staff 40% revenue 60% staff
Sell to
Fire50%
Stay50%
Staff (72)
Accenture72%
Own28%
New staff (18)
or
Team ENDSPIEL
The Pessimistic Scenario
Check list
23
Achieve for quadruple growth
Optimistic
PE F
und
Oil&
Gas
Man
ufac
turin
g
FMCG
UA &
KZ
Diversified Growth
Pessimistic
IT-m
anag
em.
prac
tice
Oil&
Gas
Gove
rnm
ent
Fina
nce
M &
A
Artificial Growth
Team ENDSPIEL 24
That’s it.Questions, please.
Team ENDSPIEL 25
Appendix
Team ENDSPIEL 26
1) Possible organizational culture barriers2) Problems with finding:
a) projectb) qualified personalc) money
3) Political situation
4) Uncertainty with crisis 20125) Absence of forecasted money return6) Troika’s reluctance of cooperation7) Absence of adjusted PEF – system8) Evaluation of benefits from selling IT - integrator
Probability
Effectslow
low
medium high
medium
high
8 5
3 4
7
2b6
2a2c
1
The Risks