ENROLLMENT SHAPING 2007 Action Steps. Admitted Students Point-in-cycle Trend--Census Source: .

ENROLLMENT SHAPINGENROLLMENT SHAPING20072007

Action StepsAction Steps

Admitted Students Point-in-cycle Trend--Census

Source: http://imir.iupui.edu/picx

Enrolled Students Point-in-cycle Trend – Census

Enrolled Students Point-in-cycle Trend – Census

Total Indianapolis Students Registered by Week

Nursing Heads by Week

Nursing Credits by Week

Stop Out

Freshman Beginner

External Transfer

IntercampusTransfer

The Many Doors to IUPUI—Undergraduate

The Many Doors to IUPUIStop Out

Freshman Beginner

External Transfer

IntercampusTransfer

Each door should serve a role in accomplishing IUPUI’s enrollment

goals and

Each category of student has to be recruited and managed

differently

Competing Priorities• Access • Academic profile of incoming students• Multidimensional diversity • Affordability• Need-based aid • Merit aid• Retention• The Rankings

Our Message

IUPUIIUPUI combines the academic strength of both Indiana University and Purdue University with the advantages of being located in a dynamic urban setting. Our unique combination of degrees and access to resources cannot be matched by any other campus in Indiana.

Come see what all the excitement is about!

WHERE IMPACT IS MADE

Key Recruitment Goals for Enrollment Shaping Initiative

• Non-Resident

• International

• Diversity

• Greater Indianapolis Metro Area

• High ability

A Definition of Recruitment

Recruitment is any activity that will impact a student’s decision on whether or not to enroll and persist at the university.

Recruiters include admissions professionals, but also current and future students, community members, faculty, alumni and university staff.

The Enrollment Funnel

Prospects

Applicants

Admits

Enrolled

Suspects

Tim

e

A Two-Fold Strategy• Expand the top of the funnel.

– Examples of interventions:• Purchase more prospect names• Attend more recruitment events• Segmented marketing of programs and

scholarships• Expand reach of campus events

• Step onto CampusStep onto Campus– 2160 attendees (+985 from 2006)– 103 high schools covering the state from

South Bend to Evansville

A Two-Fold Strategy• Increase the yield from one stage of the

funnel to the next.– Examples of interventions:

• Targeted scholarships• Personalized “High-touch” messages focusing on

the individual

An Example:

Non-Resident Freshmen Recruitment

Facts• The state of Indiana is the 5th largest net

importer of college bound students• Fall 2007 IUPUI had 9.1% non-resident

enrollment (Fall 2006—9%)

– 3.6% of undergraduate students (2006-3%)

– 22.6% of graduate/professional students (2006-23%)

• Resident students decreased by 37 (-0.1%) and Non-resident students increased by 127 (+4.9%)

www.indiana.edu/~urr/research/index.shtml

Defining the Challenge

• To increase the number of new Non-Residents to 10% of the incoming freshmen class (or 400 students), IUPUI will need to enroll 270 additional Non-Resident students (including both domestic and international).

• At 2006 rates, this will require 1660 additional applications and 700 more admits from Non-Resident students.

• This would represent a 200% increase in applications and admits from Non-Resident students.

Key Audiences

• Prospective Students

• High School Counselors

• Parents

• Overseas Advisors

• Community Leaders

• Alumni

Key Messages

• A world-class urban university

• Connecting research with the undergraduate experience

• Connecting students with the marketplace

• Connecting students with the community

• Visit IUPUI

Key Initiatives• Expand recruitment travel

outside of Indiana• Generate student-specific

communications• Increase publicity of

scholarship opportunities*• Enhance on-campus

programming • Increase communications

and outreach programs• Coordinate

communications and events across campus

• Share student data• Welcome mutual

participation in events• Provide consistent

messages• Smooth transitions of

students from one unit’s recruitment to the next unit’s recruitment

• Welcome faculty participation in recruitment at key times

Proposed NonResident Admission Based Scholarship Opportunities

• Valedictorian/Salutatorian -$10,000• Outstanding Freshman-$8,000• Dean’s Recognition-$6,000• IUPUI Service Award-$2,000-$4000• International Ambassador-$3,500• IUPUI Housing Stipend-$2,500/one time• IUPUI Study Abroad Stipend-$2,500/one

time

Key Initiatives• Expand recruitment travel

outside of Indiana• Generate student-specific

communications• Increase publicity of

scholarship opportunities• Enhance on-campus

programming • Increase communications

and outreach programs• Coordinate

communications and events across campus

• Share student data• Welcome mutual

participation in events• Provide consistent

messages• Smooth transitions of

students from one unit’s recruitment to the next unit’s recruitment

• Welcome faculty participation in recruitment at key times

How Academic Units Can Assist

• Coordinate current recruitment activities with those of the Office of Admissions – (We want to reinforce, not duplicate)

• Faculty support and participation

• Policy review

• Communication

Issues for the Future

• Development of regional recruiters• Better technology• Partnerships with alumni recruiters• Staffing for scholarship, financial

assistance, and student life programs• Catering to the needs and expectations of

a more “traditional” student body