Enjoi Skateboards Brand Analysis

› ENJOICO.COM

› COLORS

› FONT

› COMMUNICATION

› DESIGNS

› Skateboard company

› Founded: 1986

› Decks, accessories & clothing

› Logo: Panda

› 55% of profit -> EPA

Colors

› 5 colors: R, O, Y, G, B

› Bright colors

› Logo: B/W

› Also use of patterns

Font

› Helvetica LT STD.

› Typo fits „playfulness‟

› No fixed color

› Size varies, mostly small

Communication

› “Don‟t take life too serious.”

› Funny advertisements

› Skatevideo: “Bag of Suck”

› ENJOICO.COM ->blog,

ads, catalogue, …

Designs

› Humorous

› Consistent

› Very recognizable