Enhancing Visitor Experience by Using Game Design Elements
Jan 27, 2015
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Pine & Gilmore (1998)
Insights development
Gamification
Experience design
Service design
Game design
+ related literature
Robinson & Bellotti (2013)
Csikszentmihalyi (1990)
Deci & Ryan (1991)
Sense of abilityAccomplishing something
Person feels in controlDecisions
Higher purposeSocial Interaction
Lazzaro (2004)
Stickdorn & Schneider (2011) Newman (n.d.)
+ -Authenticity of the building Confusing guidance Smell in the museum BoringSee and taste malt Bad displayed informationBeer tasting Not interactiveGift Nothing to touch or move
Free beer tasting/ gift / good food / not interactive
No budget 1 month time 1 man show
Entertainment
Education
Escapist
Arousal
Satisfa
ction
Memory
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NormalGamified
Normal: 152 respondents Gamified: 109 respondents
“I think that without it [the concept] it wouldhave been very lame“ (Lucy, 8 years old)
“The kids liked it so much that they wanted to do the tour one more time!” (Mother)
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