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G E M A 2008 Games Education Music Animation Enhancing SME and Co-Operative Business Using ICT by: SAIFUL HIDAYAT AVP IT Service Strategy IT & Supply Directorate PT. Telekomunikasi Indonesia, Tbk [email protected]
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Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

Jan 22, 2018

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Page 1: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Enhancing SME and Co-Operative Business Using ICT

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by:

SAIFUL HIDAYATAVP IT Service StrategyIT & Supply DirectoratePT. Telekomunikasi Indonesia, [email protected]

Page 2: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Content

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Page 3: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

FuturizationThe Upcoming Era of Conceptual Age

Source: Daniel H. Pink, A Whole New Mind, New York, Riverhead Books, 2005

���� ����� ���� ����� � �� ����� ���������

���������������(farmers)

��������������(factory workers)

���������������(knowledge workers)

��������������(creators & empathizers)

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! "

“The Next decade will be the Value Era- the refining & institutionalizing of

the concept of value. Value isn’t just money. Its intellectual capital, ideas, innovation”.Gordon Petrash, PWC- Intellectual Asset Management Practice

Page 4: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

The Six Aptitudes for Conceptual Age

Not Just…

� Function� Argument� Focus� Logic� Seriousness� Accummulation

But Also…

� DESIGN� STORY� SYMPHONY� EMPATHY� PLAY� MEANING

Page 5: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Valuetainment Towards Conceptual Age

ConceptualAge

Spiritualbased

Creativebased

Knowledgebased

•Meaning•High touch, empathy

•Symphony

•Design•Uniqueness•Play & Story

•Technology Leverage •Networking•Sharing culture

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Page 6: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Participatory Network: 2.0 Era

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Page 7: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Long Tail Economy: Towards Broadband Era

Broadcast Era Broadband Era

VS

Bringing one show to millions people Bringing a million show to one person each

The era of unlimited choices where Pareto Principles no longer applies

broadcast narrowcast

Here, one broadcast TV station or one major web site can reach millions of viewers

Here, a thousand web sites can each reach a thousand viewers

ultra narrowcast

sources

view

ers

Page 8: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

The Maxim of Long Tail Economy

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Page 9: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Digital Era needs DIGITAL Culture

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Page 10: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Content

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Page 11: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Creative Industry Potential

Knowledge-Creative

Skilled Worker

Labor Intensive �� � !����������� "�#�������

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Page 12: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Creative Industry

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Page 13: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Creative Industries Sub-sectors� 5 ���������� 5�'����'����� ������.� ������������������ 6���������������� 6����*��� ������ �'����� ������'� ������ "�'���������#����7'�������������8� "������ ���'�� � �����'� ������������������ ���������������� ����������.��� ��.��� ����������)��� '������� ������������� �����9���� :��������� ���)�������3

Page 14: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Creative industry challenges

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Page 15: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Digital is the Way Out • Wikipedia• iPod ���� Podcasting• mobile phone• ebook reader• Social Network

• facebook• Innocentive

• Google • Blog• RSS

Page 16: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Content

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Page 17: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

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Enterprise

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Page 18: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

ICT Benefit : Knowledge Source

Page 19: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

ICT Benefit : Knowledge Source

Looking for any information

Page 20: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

ICT Benefit : Collaboration

Page 21: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

ICT Benefit : Business Applications

•e-Tax•e-Payment•e-Commerce•e-Government•e-Health•e-Learning

Pembayaran BERHASILdr HP no 081333333333ke merchant 1234567/Danie CollectionRp75,500.00 pada12-05-05 11:43:20no tran 575974

Page 22: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

ICT Benefit : Global Market Place

Indonesian Market Place For “Indonesian Market Place For “UkmUkm” and “” and “KoperasiKoperasi” Products… ?” Products… ?

Page 23: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Internet ShopTen tips to make your Website a success Ten tips to make your Website a success

1.1. Map out a plan of your website and shop.Map out a plan of your website and shop.

2.2. Decide how you want your shop to look. Make sure the text Decide how you want your shop to look. Make sure the text color and the color of the background work together color and the color of the background work together

3.3. Different computers support different text styles. only use Different computers support different text styles. only use Arial, Verdana or Times New Roman.Arial, Verdana or Times New Roman.

4.4. On the first page of your Web site. Make sure you mention On the first page of your Web site. Make sure you mention who you are and what you're about..who you are and what you're about..

5.5. Your home page will have links to the different departments Your home page will have links to the different departments inside your shop, make people can find their way around.inside your shop, make people can find their way around.

6.6. Make sure you include all your contact details, even a direct Make sure you include all your contact details, even a direct ee--mail link from your Web site to you.mail link from your Web site to you.

7.7. Make sure your Web site is not overloaded with images and Make sure your Web site is not overloaded with images and visual tricksvisual tricks

8.8. Make sure pictures only have a small file size in kilobytesMake sure pictures only have a small file size in kilobytes

9.9. Make sure your website looks good at any Internet Browser, Make sure your website looks good at any Internet Browser, at least in Internet Explorer and at least in Internet Explorer and MozzilaMozzila FirefoxFirefox..

10.10. Make sure your Web site is designed to look good in Make sure your Web site is designed to look good in different resolutions different resolutions

Source : http://Source : http://indonesia.smetoolkit.orgindonesia.smetoolkit.org

Page 24: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

“Search” as Salesman

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Page 25: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indonesian Internet Penetration still low (8,9%) and rank 14th on the Internet Users

But Internet Broadband Penetration Still very Low (0,3%) ….

8.9% 0.3%

0.34

Page 26: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Broadband is a major Driver of the Economy

Page 27: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Access

Content Entity/ Community

• Deploy ADSL 2.000.000 ssl• Deploy Wimax 1.100.000 ssl• Deploy Metro Services.• Hotspot Services (1.200

spots) • Fibre to The Zone (all HRBs

dan “special cluster”

• Komunitas Pendidikan:- IG2S.- SmartCampus.- KSI (Komunitas Sekolah

Indonesia).• Komunitas SMEs dan Koperasi• Government• Gamers/Animation Community• “Lifestyle” based Community

• Penyediaan Content/Infrastructure Management System

• Penyediaan Infrastructure e-Payment, Micropayment, dan e-security.

• Infostructure : e-Gov, e-edukasi, e-bisnis.

• Penyediaan Community based application : B2B, B2C.

• Pengembangan BB Content & IPTV• Set-up Collocation dan Data Centre.• Penyediaan Storage (almost Free).

TELKOM Strategic Plan For ICT Development Until 2010

Page 28: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Infrastruktur Akses ICT Indonesia dan Market Share TELKOM(Posisi : Desember 2007)

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� Telkomsel 51%� Indosat 27%� Excel 17%� Others 5%

� TELKOM 59%� Indosat 5%� Bakrie 36%

8,7 M8,7 M 11 M11 M 93.2 M93.2 M $%�&$%�& '%(�)'%(�)

Sumber : Telkom, Depkominfo,Bisnis Indonesia

� Internet Kiosk 43%� Campuses 3%� Schools 1%� Offices 41%� Households 12%

� TELKOM 67,9%� Wireless BB� Others

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Page 29: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

For Increasing Usage of Broadband Internet :TELKOM Decreasing Speedy Tariff

2.02.0

3.83.8

-

1.0

2.0

3.0

4.0

5.0

Jun '04 Des '05 Mar '06 Nov '06 Apr '07

Tariff Broadband Speedy - Limited

Tariff (Juta)

Tariff Broadband Speedy - Unlimited

600

400 400

300

0

150

300

450

600

750

Jun '04 Des '05 Mar '06 Nov '06 Apr '07

“Speed up to 1 Mbs”Introducing “time based tariff” and “speedy prepaid”

Rp./MBJuta

20082008

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www.telkomspeddy.comwww.telkomspeddy.com

Page 30: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Content

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Page 31: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

� Integrated initiatives of Telkom Group to enable and encourage healthy creative content industriesand communities in Indonesia

� Indigo (Indonesian Digital Community)� Encourage “Valuetainment Creativity”

Page 32: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Values� New paradigm, more than distribution� Unleash hidden, overlooked and

untouched potential � Provide effective and efficient new

industry model � Leverage digital technology to enrich

and embrace long-tail market

Page 33: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Case: Music Industry Reshaped

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Page 34: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Case: Digital Consumnity� Facilitating consumer

community

� Increase participation, loyalty, advocacy

� Colaboration and co-creation of new products and services

� Online and offline activities merge

Page 35: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Case: Telkom Membangun Indonesia Cerdas

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Page 36: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Case: Kampung DigitalSumatera Digital Island

� Empowering rural areas with Internet and digital technologies

� Addressing key persons within the communities

� Open up creativity, sharing culture, and business opportunities

www.kampungdigital.com

Page 37: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Kampung Digital : Terang Bulan

Source : Source : www.kampungdigital.comwww.kampungdigital.com

Page 38: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Product of Kampung Digital

Collaboration & sharing cultureCollaboration & sharing culture

Page 39: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Business Models

PROMOTION

PRODUCTIONDISTRIBUTION

EDUCATION

Page 40: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Education�������������

kompetisi cipta karya musik

seminar industri kreatif

game competition

edukasi Internet & aplikasinya

Page 41: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Productions�������������

TV Program

“Telkom membangun Indonesia Cerdas”

Mengupas industrikreatif digital: musik, games, animasi, mobile content, e-book, dll

Music Productions

ringtonering back tone

video download full track song

back ground music

Co-branding Programs White Labelling

Page 42: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Distribution�������������

TV Channels

Portals

Indigo Centers

Broadband accessEntertainmentGoods storeInfo center

Mobile AccessSMSRing Back ToneWAP PortalUMBSTK/UTKJava Menu

Page 43: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Indigo Promotion�������������

Traditional Media

Print adsRadio clipsTVCBillboardFlyers, Posters

Mobile Advertising

SMS blastMobile banner

Sponsored wallpaperJingle RBT

Free video clips

Internet Advertising Live event

Live music concertExhibition

Pasar musikGathering

BannerPop-up windowE-NewsletterMail trailerAds words

Page 44: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Digital Asset Management

Digital Content & Applications

Digital Payment

The Infrastructure

Broadband & BroadcastBroadband & Broadcast

Digital Asset Management

copyrightprotection

portaldirectoryservices

mediaserver

Digital Content & Applications

Game Education Music Animation Schools Govt SMEs

Digital Payment

Page 45: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Summary

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Page 46: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

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Page 47: Enhancing SME and Co-Operative Business Using ICT By Saiful Hidayat

G E M A

2008Games Education

Music Animation

Curriculum Vitae

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