Enhancing Exercise Realism with Social Media

#IAEM16 Mary Jo Flynn@MaryJoFly

Enhancing Exercise Realism with Social Media

In Session Exercise #1

• Use the hashtag #IAEM16• Use a social media platform that accepts hashtags

• Post one thing you hope to learn and comment throughout this session

Overview• Safe exercise play• Levels of social media through exercise progression

• Using social media as injects• Design and data elements• Evaluating exercises

First do no harm. Open systems are susceptible to

mistakes going viral

Public

EOC

Media Operations

EOC Director

Finance Logistics Operations

Social Media

Planning

SM Technical Specialist

PIO/JIC

Social Media

Photo by: Andrea Booher, FEMA

Incoming Message

Revised: April 27, 2015

Prepared by: Mary Jo Flynn, MS, CEM

LIFE/SAFETY Issue?

Is this a QUESTION

I this NEW Info from TRUSTED source or PARTNER agency?

Is this UNVERIFIED or a

RUMOR

Is this a VOLUNTEER

offer?

Is this a FINANCIAL

solicitation or offer?

Is this INCIDENT INTELLIGENCE?Media: photo, video, audio

Is this a COMMENT

Use formal communications to share message with

Dispatch; then

Route a copy of the message to the

Public Information Officer or JIC

Respond publicly with actions taken. Remind to call 9-1-1 with life-threatening

concerns

Is a response still needed?

STOP. Continue monitoring

Is a response available?

REDIRECT to the appropriate talking

point source

Route to PIO to create talking points

Add new talking points or media to

official response list

OFFICIAL RESPONSE LIST

Press Release Pre-approved talking points or tweets

Pre-approved posts: blog, Facebook, etc.

Pre-approved multi-media: video, audio, photos, infographics

Messages delivered to all

appropriate platforms?

STOP. Monitor to ensure message is

being received

Are clarifying facts available?


point source

ROUTE to Situation Status Unit to obtain confirmation of facts

ROUTE to PIO to create talking points

ADD new talking points or media to


ROUTE information to Emergency

Volunteer Center (EVC)

ROUTE to PIO to create talking

points. Discourage spontaneous arrival

at incident site.



RESPOND publicly with EVC center

location and registration information

ROUTE to Donations Management Unit

RESPOND publicly with Donations

information

ROUTE to PIO to create talking

points. Encourage donations to

reputable NGOs



ROUTE to Situation Status Unit

ROUTE to PIO

LOG and document information.

STOP. Convert data to resources useable by Sit Stat

Unit for briefings

Use TOOLS to confirm or verify

location or additional data

Is this a TROLL?

Will FAILINGto comment

increase public confusion?

STOP. Log but do not respond.


point source

STOP. Do Not Engage!

YES

NO NO NO NO NO NO NO

POS

NEG

NONO

NO

NONO

NO

YES YES YES

YESYES

YES

YES

YES YES YES

YESYES

STOP. Send a Thank You or click “Like” or

“Favorite”

3: Operationalize

Situational Assessment

Economic Recovery

2: AnalyzeIntelligence & Information Sharing

Community Resilience

1: DisseminatePublic Information &

Warning Operational Coordination

Start Ex

Start Ex

Public Content

Disseminate

Create Content



• Ask a question to the group.

• Then, use the search #IAEM16 AND ?

Analyze

Retrieve and Analyze Data

Operationalize

Data Baselines and Actions

Discussion Based ExercisesSeminar Workshop Tabletop

Live Tweet Construct Messages Simulate Injects

Record videoPlay content

Play content Play content

Live posts Construct Messages Simulate Injects

Networking events Discussion groups Discussion groups

Event Photos Event Photos Simulate Injects

Operations Based ExercisesGame Drill Functional Full Scale

Public actions Filter live data Filter live data SimCell

Resource injectsJIC Product




Injects Injects Live recording Live recording

Injects SimCell SimCell SimCell

Injects SimCell SimCell SimCell

Design & Data

Use real posts for exercise injects

Closed loop can be a private system or

build fake content to use as injects

Creating Alternate Exercise Space#QuackAttack 2014#SMEMWater 2012 #CalCERT 2013

Exercise Evaluation Guides

Core Capability• Task

Information Path• Disseminate• Analyze

Successful Completion• Time • Competency

Networking Google FormMake a hotwashsurvey part of your

demobilizationafter an exercise

https://goo.gl/zDeUKS

Social Media Working Group for Emergency Services and Disaster Management

Department of Homeland Security, Science & Technology Directorate

Including Social Media in Exercise Design

bit.ly/SMWGOps



• Identify statistics for the conference hashtag – use #VOST or #SMEM for help

Contactwww.slideshare.net/mjflynn Mary Jo Flynn, MS, CEM

• @MaryJoFly

• https://about.me/mflynn