Enhancing Cultural and Creative Activities in a Touristic Region KnowInG | Launch Conference Palermo, Sicily | November 30, 2010 University of Algarve Division of Entrepreneurship and Technology Transfer (CRIA) Luís Rodrigues
Dec 16, 2015
Enhancing Cultural and Creative Activities in a Touristic Region
KnowInG | Launch Conference
Palermo, Sicily | November 30, 2010
University of AlgarveDivision of Entrepreneurship and Technology Transfer (CRIA)
Luís Rodrigues
• the most southern region of Portugal
• 430.084 residents - population increased in the last decade
- large community of foreign residents
• Faro is the Capital of the region (public services, airport, university)
• 16 municipalities
• Climate: Temperate. Mediterranean characteristics
• Tourism is the main economic activity:- 60% of total employment - 66% of regional GDP
•One of the finest golf destinations in Europe
ALGARVE
Sun (3000 hours) and Beaches GolfSports and AdventureBusiness and LeisureCulture and TraditionNature and Landscape
5 MILLION TOURISTS PER YEAR! WHY? Easy to reach, a lot to offer
In additionSafety Health Care & Wellness Facilities Friendly and Authentic People Cosmopolitan AtmosphereGastronomyCultural Diversity and EventsR&D Centers Libraries, Theaters, Cinemas
www.visitalgarve.pt
QUALITY OF LIFE MEASURED BY THE
AMOUNT OF DIFFERENT EXPERIENCES
AVAILABLE
IMPORTANT TO ATTRACT CREATIVE CLASS
THE UNIVERSITY OF ALGARVEFounded in 1979. Public Institution.
Main research and teaching areas
• Marine Sciences
• Arts and Culture
• Tourism and Regional Development
• Agro-food Engineering and Technology
• Health Sciences (new and innovative medicine course)
Offers research opportunities in several areas
Annual Budget: 60 million €
7201 Undergraduate students
807 Master students
372 PhD students
450 Research staff
8 Research centers
20 Research and development centers
+ 350 Scientific papers published (2009)
10% OF UALG STUDENTS COME FROM ABROAD: 54
COUNTRIES (ENERGETIC, TOLERANT AND MULTI-
CULTURAL ENVIRONMENT ON CAMPUS)
UNIVERSITY: SOURCE OF CREATIVITY
MANY IDEAS, RESEARCH
OPPORTUNITIESAND
CREATIVITY!
(VISITORS + RESIDENTS) + ACADEMIA (KNOWLEDGE)
PEOPLE WITH IDEAS
CREATIVE
ACTIVITIES/ BUSINESSES
YET, A LOT TO BE DONE
THE REGION HAS POTENTIAL TO DEVELOP CULTURAL AND CREATIVE BUSINESSES
ANCHORED IN TOURISM
2 EXAMPLES: 1 PUBLIC (MUNICIPALITY OF LOULÉ)1 PRIVATE (NATURA ECO-TOURISM)
A DIFFERENT AND UNIQUE MUSIC FESTIVAL
www.festivalmed.com.ptMUNICIPALITY OF LOULÉ
WHAT: One of the biggest WORLD MUSIC Festivals
HIGHLIGHTS: World Music; Gastronomy Shows; Plastic Arts; Street Animation;
Dance; Handicraft; Workshops and Exhibitions
PURPOSE: Promote the culture/ traditions of the Mediterranean countries
WHERE: Historical Centre of Loulé WHEN: End of June
GOALS:• Promote the town of Loulé; • Qualify and differentiate the touristic offer• Promote and revitalize the historic centre of the city through cultural dynamization
MUNICIPALITY OF LOULÉ
www.natura-algarve.com
ADDING VALUE TO TOURISM:
• Qualified Staff - Certified Tour Guides
• Connection to R&D Institutions (Marine Sciences)
• Educational Activities especially designed to meet schools programs
• Materials/contents in braille
• Partnerships with environmental associations
• High quality equipments and services
RICARDO BARRADAS (31 YEARS OLD)
EDUCATIONDegree in Physical Education. Master in High Performance in Sports
OPPORTUNITYBoat tour services were all very similar and poor.
IDEAOccured in Barcelona. Winner Business Idea Competion - 2007.
COMPANY CREATION 2008
ACTIVITIESNatura Schools; Natura Eco-tourism; Natura Groups and SME´s (Team Building and Team Fun)
SERVICESEco-Tourism Activities in Algarve (Land and Sea), with a Strong Cultural and Educational Component
SUPPORT FROM UALG/CRIABusiness Plan and Incubation; Licencising; EU Funding (Application); Contents and Research (Marine Sciences Center)
A LOT TO BE DONE (2)
ALGARVE NEEDS TO:
• Retain and attract creative people
• Diversify regional economy
• Keep on promoting an entrepreneurial culture
• Define a public strategy and policy to nourish cultural and
creative activities (long term)
KEEP ON PROMOTING ENTREPRENEURSHIP
GOAL : 80% of the students of all degrees WILL attend an entrepreneurship course by 2013
TOOL: BUSINESS IDEA COMPETITION(SHORT TRAINING PROGRAM)
FOCUS: Cultural and Creative Activities/ Businesses
INFLUENCE CHANGE: NEW POLICIES
WHAT CAN WE DO?
KnowInG = Opportunity
GOOD IDEAS ARE MEANT TO BE IMPLEMENTED!
THANK YOU! Grazie!Luís Rodrigues |[email protected]
'A creative cluster includes non-profit enterprises, cultural institutions, arts venues
and individual artists alongside the science park and the media centre. Creative
clusters are places to live as well as to work, places where cultural products are
consumed as well as made. They are open round the clock, for work and play.
They feed on diversity and change and so thrive in busy, multi-cultural urban
settings that have their own local distinctiveness but are also connected to the
world'.
Concept of CREATIVE CLUSTER, UNESCO