Enhanced eCcommerce Reports: Gain important insights in the purchase funnel to maximise the performance of your website

Enhanced Ecommerce for Emob.eu

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About Emob

AdSpecialist – Lore Van Besien

@lorevanbesien

[email protected]

Enhanced Ecommerce Reporting

• Available since June 2014

• Product as a new Scope type

• “ec.js” plugin: complete new tracking data

• Focus on implementation

Classic Ecommerce Reporting

Classic Conversion Funnel & Goal Flow

New Ecommerce Reports

Ecommerce Enhanced Ecommerce

Shopping Analysis: Shopping Behavior

Check-out Behavior

Product Performance Report

Product List Performance

How to Set it up

• You need an Analytics Property on Universal Analytics

• Enable ‘E-commerce Reporting’ in data view

• Tag your site with the ec.js plugin

• Use a Datalayer

Enable your ‘View’ for Enhanced Ecommerce

“ec.js” versus “ecommerce.js”

• Migrate your existing property to “ec.js” completely• Remove ‘ecommerce.js’ and replace by ‘ec.js’

SOLUTION 1:

SOLUTION 2:• Use a new property • Use a separate Tracker

How to implement the code

• Work with dataLayer & Google Tag Manager (recommended)

• Use a Custom Javascript Macro (not recommended)

• Work with a plugin to automatically create and push your DataLayer and actions*

*Only for open source ecommerce platforms like Magento

How does the dataLayer look like

‘name’ OR ‘id’ required

TIP: ‘Dimension Widening’ to fill out ‘Price’, ‘Category’, ‘Brand’

Include more attributes

This is how our code looks like

Universal Analytics Extension

Marketing Reports

5 Take-aways

• Only for Universal Analytics, enable your View

• Site Developer is inevitably needed

• Custom Segment / Remarketing List

• Use dimension widening to enhance your data

• Ecommerce tracking code is not only for webshops!

#GAUCbe