Solutions for High Performing Organizations ENHANCED CREDIT UNION MEMBER DISCOUNT FROM GM OVERVIEW
Feb 25, 2016
Solutions for High Performing Organizations
ENHANCED CREDIT UNION MEMBER DISCOUNT FROM GM OVERVIEW
Solutions for High Performing Organizations
Contents
• Program Overview
• Enrollment Process
• Frequently Asked Questions
Solutions for High Performing Organizations
ENHANCED GM PROGRAM
Program Overview
Solutions for High Performing Organizations
Enhanced Program
Premium Program Will Drive Increased Loan Volume!The Invest in America Credit Union Member Discount from GM has been enhanced to drive more loans to your credit union. By enrolling at the Premium Level, credit unions can maximize loans while offering this valuable discount and benefit of membership to their members.
Premium benefits have been enhanced in many ways: • Free custom marketing materials are available to help your credit union
optimize program results and increase auto loans • Subvented-rate loans are not compatible with the Credit Union Member
Discount from GM, driving loans back to the credit union.
Solutions for High Performing Organizations
Participation Level Comparison Program Offer
Benefits Premium Standard
Preferred Pricing X X Not compatible with GM subvented rate financing X X
Custom inserts/take ones X General inserts/take ones X X General lobby posters X X Custom web banners XGeneral web banners X X
Solutions for High Performing Organizations
Participation Level ComparisonProgram Offer (con’t)
Benefits Premium Standard
Email services from CUSG X XE-statement creative X X Newsletter articles and email messages copy X X Email templates X X Website and social media content X XWeekly emails of in-market members X XLoan links on GM microsite X X Access to GM special offers X Occasional GM email marketing services X
Solutions for High Performing Organizations
Custom Statement InsertPremium Enrollment Level Benefit
Variable Fields• Credit union name• Credit union URL to
direct members where to apply for loans• Credit union logo• Loan rate• Web disclaimer
Solutions for High Performing Organizations
Premium LevelAnnual Marketing Requirements (Jan – Dec)
PremiumComplete any combination of two (one within first 6 months of enrollment and both annually thereafter): • Include in quarterly statement inserts/E-statements• A direct mail/loan promotion piece • Conduct GM email marketing campaign
Complete all:• Promote through newsletter/website articles within first 6 months of enrollment
and annually thereafter• Utilize lobby materials within 60 days of enrollment and ongoing thereafter –
take ones, posters• Place GM web banners or links on website home page and loan page within 30
days of enrollment and ongoing thereafter• Include consumer overview piece in Human Resources new hire and employer
group packets within 60 days of enrollment and ongoing thereafter
Solutions for High Performing Organizations
Standard LevelAnnual Marketing Recommendations (Jan – Dec)
StandardComplete one (within first 6 months of enrollment and annually thereafter): • Include in quarterly statement inserts/E-statements• A direct mail/loan promotion piece • Conduct GM email marketing campaign
Complete all:• Promote through newsletter/website articles within first 6 months of
enrollment and annually thereafter• Utilize lobby materials within 60 days of enrollment and ongoing thereafter
– take ones, posters• Place GM web banners or links on website home page and loan page
within 30 days of enrollment and ongoing thereafter
Solutions for High Performing Organizations
Launch Timeline
Date ActivityJan 18, 2012 Program enhancements announced to Leagues
March 2, 2012 Program Overview posted in Partner Center Credit unions advised via email that program opt-ins are ready to
be accepted Opt-in form posted in Partner Center
March 8, 2012 Program enhancements announced to CUs via IIA Newsletter
Moving forward
All CUs remain eligible for Preferred Pricing CUs that opt-in for revised program eligible for benefits All credit unions currently not signed up must enroll at either the
Standard or Premium level to receive benefits of the enhanced program
Solutions for High Performing Organizations
ENHANCED GM PROGRAM
Enrollment ProcessCredit Union Experience
Solutions for High Performing Organizations
Enrollment Experience Summary
1. Click on the link below and then on the GM sign up form banner: http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html
2. Enter your IIA Partner Center username and password to access the one page web enrollment form and select your promotional level
3. Click to accept terms4. A “Thank You” page is displayed with information about the next steps.5. An email will be sent to confirm the promotional level selected and the
associated marketing requirements6. Additional emails will be sent with instructions for ordering marketing
materials and confirming promotional activities
Solutions for High Performing Organizations
LoveMyCreditUnion.org Home PageStep 1: Go to LoveMyCreditUnion.org, click on Partner Center
Solutions for High Performing Organizations
Partner Center Home PageStep 2: Click on Credit Union Enrollment Forms
Solutions for High Performing Organizations
Partner Center Sign-up PageStep 3: Click on GM Enrollment Form
Solutions for High Performing Organizations
Intermediate Page from GM Tile
Green = if you already have a passwordRed = If you don’t have a password and need to request one
Step 4: Next Action Depends on If You Have a Password
Solutions for High Performing Organizations
Partner Center Login PageStep 5: Enter Email Address and Password
-OR-
Solutions for High Performing Organizations
Partner Center Account Request FormStep 5: Request a Password
Solutions for High Performing Organizations
Partner Center Login Email
Solutions for High Performing Organizations
GM Enrollment FormStep 6: Complete Enrollment Form
Solutions for High Performing Organizations
GM Enrollment Form (cont’d)
Solutions for High Performing Organizations
Enrollment Success Page
Solutions for High Performing Organizations
Duplicate Enrollment
Solutions for High Performing Organizations
Confirmation Email to Account
Solutions for High Performing Organizations
Frequently Asked Questions
Question: Does my credit union have to enroll?
Answer: Yes, to receive the benefits of the Premium program you must enroll. However if you were previously signed up for Big Ticket your Credit Union already has access to the Standard Program benefits.
Question: Is there a deadline to enroll?
Answer: No, all Credit Union Members remain eligible for Preferred Pricing.
Question: What are the main differences between the Premium and Standard enrollment level?
Answer: • Employee pricing for credit union employees who own a non-GM make vehicle• Custom inserts/take ones• Custom web banners• Access to occasional GM special offers•Occasional GM email marketing services
For a complete list of FAQ’s go to: http://www.lovemycreditunion.org/FAQs-829.html