Enhance your Website Redesign with a Digital Marketing Assessment Enhance Your Website Redesign with a Digital Marketing Assessment Philippe Taza DIGITAL ANALYST Higher Education Marketing [email protected]To view the 30 minute, live recording of this webinar, go to this link.
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Enhance your website redesign with a digital marketing assessment
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Enhance your Website Redesign with a Digital Marketing Assessment
Enhance Your Website Redesign with a Digital Marketing Assessment
Enhance your Website Redesign with a Digital Marketing Assessment
TODAY’S AGENDA
• Define Marketing Goals for your Website Redesign
• The Importance of Benchmarking your Current Site
• The Digital Marketing Assessment – Assess your Information Architecture
– Examine your Site Analytics
– Evaluate your SEO
– Survey your Content
– Analyze your Social Media
• Marketing Priorities and Recommendations for your Redesign
Enhance your Website Redesign with a Digital Marketing Assessment
> Define Marketing Goals for your Redesign
Enhance your Website Redesign with a Digital Marketing Assessment
> Benchmark your Current Site
Enhance your Website Redesign with a Digital Marketing Assessment
> The Digital Marketing Assessment
• Information Architecture
• Analytics/Conversions
• Search Engine Optimization
• Content
• Social Media
Enhance your Website Redesign with a Digital Marketing Assessment
> Assess your Information Architecture
• IA is the art and science of organizing the content and flow of your website to produce a structure/design that balances the user’s desires with your business needs.
Enhance your Website Redesign with a Digital Marketing Assessment
> Assess your Information Architecture Example: URL Page Depth
Enhance your Website Redesign with a Digital Marketing Assessment
> Examine your Site Analytics
Enhance your Website Redesign with a Digital Marketing Assessment
> Examine your Site Analytics
Enhance your Website Redesign with a Digital Marketing Assessment
> Google Analytics Checklist
• Cross Domain Tracking?
• Profiles and Filters
• Goals and Goal Values
• Webmaster Tools and AdWords linking
• Campaign Tagging
Enhance your Website Redesign with a Digital Marketing Assessment
> Google Analytics Goal Value
• Assign a $ value to Goals achieved
Enhance your Website Redesign with a Digital Marketing Assessment