English Vignette Village Nov 2007 Vignette En Caixa Galicia Plantilla Vignette

Vignette in Caixa Galicia

Jerónimo Pérez PazHead of Caixa Galicia Web services

Vignette Village 2007November-2007

© 2007 Vignette Corporation

Index

• Original situation• Objectives• How to achieve these Objectives?• Implantation examples• Conclusions

Original situation


Vignette Project: Webs affected

www.caixagalicia.esgalegos.caixagalicia.eswww.caixagalicia.ptwww.caixagalicia.es/netclubwww.caixagalicia.ch

www.lagaleriactiva.comwww.caixanautica.eswww.ciberviaxes.eswww.homegalicia.eswww.itecaixagalicia.com

www.fundacioncaixagalicia.orgwww.socialia.orgwww.obrasocialcaixagalicia.org( www.ciberalia.com > Obra Social)( www.eidg.org > Obra Social) (www.imaxinarte.org > Obra Social)

activa.caixagalicia.escaixagestion.caixagalicia.es


Original situation risks• Lack of Coordination• Duplication of development for same requirement• Different Content Criteria• Information is not shared, merely "linked"• Lack of clear "Caixa Galicia" identity

– Diversity of structures– Lack of design coherency

• Independent on-line marketing • Lack of communication with Users• Unequal knowledge of medium

Objectives


General Objectives• Integration

– Structure and design– Content– Development

• Unification of Criteria– Information– Marketing– Communication with users

• Coordination

How to achieve these Objectives?


Web Integration and Coordination: Key Elements

Processes

TechnologyOrganization


Integration and Coordination: Processes

• Publication of content: Workflow– Publication and translation of content (e.g. News)

• Web site redesign process– Caixa Galicia Web style guide

• Online Marketing system • Communication with users


Integration and Coordination: Organization

• Web Services Dept.• User management: Permits

– General Administrator– Managers of each Web Site– Online Marketing Manager– Translation Dept

• Technical and Development Maintenance– Caixa Galicia Systems realizes control– Tecnocom - Vignette Control Centre


Integration and Coordination: Technology

• Content Manager: Vignette– Portal Framework

• User management• Control and Management of Marketing

campaigns• Communication with users

– Bulletins– Offers and Promotions– Official Communications– Surveys

• Web user attention service• Statistics

Examples


Implantation examples

• Multimedia repository• Activity Schedule• Caixa Galicia Foundation

– Information touch screen in A Coruña building

• Caixa Galicia Annual Reports 2006 > 2007• Investor Information• Caixa Galicia Welfare Services• Socialia.org: ONL Services• Caixa Galicia Portugal• Caixa Galicia Virtual Community• Caixa Galicia Spain• Electronic Banking

2006

2007

2008


Multimedia library

• Elements: images, audio and video– More than 4,000 high quality images

• All elements stored in library• Multiple thumbnails

– Automatic creation of different sizes– Sizes in web style guide

• Fulfilment of Accessibility requirements: Foundation (“A”) and Welfare Work (“AA”)

Now Vignette creates Rich Media Services !


Activity Schedule

• Includes Caixa Galicia events– Foundation and Welfare Work

• Shared Diary– Events– Buildings and rooms– Collaborating Institutions– Event Category

• Workflow of generation, approval, translation and publication


Caixa Galicia Foundation

• First Vignette web site– Multimedia library > Multimedia Gallery– Activity Schedule

• More than 15,000 elements published 220 activities per month

– Collaborating Institutions: 10,000– Rooms: 1,200

• Web Positioning: search and social– More than 20,000 visits per month

• “A” level accessibility (ONCE Foundation Technosite)• General search engine: Google





Caixa Galicia Annual Reports 2006

• Pioneer project in Spain• Annual Reports on Web Site

– Financial, Sociocultural and CSR– USB key distribution

• Exclusive Web dedicated to Reports• Printable chapters• Multilingual: Spanish, Galician and English



Investor Information

• Information for institutional investors• Publication time: 1 month• Shared information:

– News – Annual Report Information– Multimedia library



Welfare Work and Socialia

• Publication: December-2007• Shared information

– News – Activity Schedule – Multimedia library


Caixa Galicia Web in Portugal

• Redesign and Development– Estimated timescale: 2 months

• Publication: January - 2008• Accessibility “AA”• Shared information

– Product Catalogue: files, simulators and contract processes

– News – Multimedia library



Caixa Galicia Virtual Community

• More than 100,000 users• Services offered

– Electronic Bulletins– CV and job offers– Personalized queries: 150 experts– Competitions

• Personalization of Homepage!


Caixa Galicia Web in Spain

• Start development: Jan - 2008• New design and development

– Developed by Tecnocom• Languages: Spanish, Galician and English • Portals: individuals, companies and young

people• Integration

– Virtual Community – Product Catalogue

• Double A (“AA”) Accessibility

Conclusions


Conclusions• Framework Definition

– Reduce different types of content to minimum

• Important to upgrade to VCM 7.4 • Integration: Structure, Design, Content• Coordination and Unification of Criteria • Experience of technological collaborator

– Tecnocom

Many Thanks!

Jerónimo Pérez PazHead of Caixa Galicia Web

services [email protected]

English Vignette Village Nov 2007 Vignette En Caixa Galicia Plantilla Vignette

Business

caixa galicia annual

web integration

web positioning

organization web services

web site financial

content coordination

month shared information

users coordination