English Version - Press 2014

shelter

LE COLLECTIF SHELTER

SHELTER A BRAND BORN ON CROWDFUNDING PLATFORMS

Wood Sunglasses Made in Annecy

PressSeptember 2014

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CROWDFUNDING

Rooted in time, the Shelter brand was created in July 2013 following the resounding success won on the

crowdfunding platform KissKissBanBank. In 45 days, le collective raised more than 18000€ and 150 pre-or-ders for the manufacturing of pairs of sunglasses to

be delivered in two months. Challenge taken up !

KisskissBankbank

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GENESIS

Lulled by the rock and roll soundsfrom the 60’s and 70’s, the wooden sun-

glasses brandtakes its name from the famous Rolling Stones song« Gimme Shelter ».

Just like their unconventional idols, this collective of four childhood friends has gone

into the world of eyewear. Eager to undertake on their own terms, they created a brand combining style, expertise, local fabrication and social responsibility.

GENESIS OF A BRAND FROM ANNECY WITH DISCTINCTIVE ROCK-AND-ROLL SOUNDS.

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A COLLECTIVE OF COMPLEMENTARY SYNERGIES

Florentis the creative one, be-tween the sketches and the code lines, he is al-ways striving for some-thing new. Inspired, he shapes the graphic and aesthetic universe of Shelterbetween nature and modernity, design and sincerity.

Julien François Emelineone of the cabinetmak-ers of the group or “Mr the Exective director” whojokes about this ti-tle. Curiouswith an en-trepreneurial spirit, al-ways coming with more and more ideas, he likesto fuse all genres. His current challenge : developing new prod-ucts

His favourite tool of work : his cabinetmak-er ruler

the second cabinetmak-er is the wise spirit of the group.He likes to reflect on the brand’s strategic objectives. He organ-izes with great care the wood provisions which he classifies by variety and date, just like in a cellar full of vintage wines.

His favourite tool of work : his caliper

the only woman of the group brings up the feminine touch. From account management to business development, she enjoys to enlarge the visibilty of the brand and its universe among opticians and concept stores

Her favourite tool of work : Her Iphone

His favourite tool of work : his drone

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A THOROUGH

FRENCH

MANUFACTURING

It is in their workshop, based in the city of An-

necy, they manufactured their sleek and timeless

first collection. Each frame is unisex (or gen-

derless) and made with a multilayer wooden struc-

ture the maximize the linkage between robust-ness, flexibility, lightness

and comfort.

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The citrus natural oils used to protect wood are eco-certified.

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COLLECTION SHELTER

The Shelter sunglasses are the fruit of an offbeat vi-sion of the eyewear world and are designed to arouse the curiosity of a community in search of authenticity

and tradition.Each frame is unique and has its own characteristic

associated.

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The Georges is the Shelter flagship style; a timeless

sleek frame that fits every face.

The Dean immerses us in the 50’s, in the retro world

of the famous actor, symbol and icon of an eternal

rebellious youth

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After launching the online website in February, the col-

lective started to can-vass a selective reseller network in April; each of them chosen for their independence and their passion for the profes-sion.

In 3 months, over 30 optical shops and concept-stores are al-

ready supporting the ini-tiative Shelter.

A SELECTIVE RESELLER NETWORK

The Shelter frames are provided with Carl ZEISS

Vision glasses, category 3, 100% UVA-UVB. Each pair is delivered in a fair-trade

Kysany linen case.

The Duke draws inspira-tion from the world of Yves

Saint-Laurent and hiscleverness to redefine the

codes

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Press Contact:

[email protected]

Showroom AddressAtelier Shelter:

6 zone artisanale d’aléry – 74960 CRAN GEVRIER

FRANCE

www.shelter-shoponline.com