English to legolish

English to Legolish:The Legoland™ branded translation of the real worldDr Stephen Dann | @stephendann | #unconfcbr | #operationlegoland

#operationlegoland

2015

Three Lego ParksJust under 9000 images

Legomontage

• “Legoland is a space that cannot replicate the spacelessness of the virtual”• Kelly (n.d.)

Legoland

• “You do not exist in Legoland by force of will”• Kelly (n.d.)

Legoland

• Every lego sign has a human agent• Said et al (2001)

Legoland

•Lego constructions call for a narrative•Said et al (2001)

Legoland

• Legoland uses bounded features and activity that are named and performed• Kermode (2013)

•Legoland as the idealised real world• Forstner (2010)

Legoland

•Legolisation conveys authenticity• Sable (2007)

*Technically, this is duplo-cation• Legolisation* conveys authenticity• Sable (2007)

• (Legoland is a) cultural vortex, designed for movement, through which we travel…• Jeffers (2004)

Source: Runkeeper Pro tracking GPS data

Legolishthe visual medium of communication that imbues messages with an order, nostalgia and positive affective association (Said et al. 2001)

Everything can be translated to Legohttp://citizenbrick.com/

http://www.amazon.com/gp/product/B01BC3GOH6/ref=s9_acsd_al_bw_c_x_3

This raises more questions than it answers. Like, how did a 2D iPhone game DLC end up as a 3D super realistic eagle?

http://www.amazon.com/gp/product/B01BC3GJY4/ref=s9_acsd_al_bw_c_x_2

http://worldwarbrick.com/http://www.brickmania.com/m923-m198-howitzer-battle-pack/

Not everything translates wellhttp://latimesblogs.latimes.com/culturemonster/2012/01/lego-concentration-camp-warsaw-museum.html

https://ww

w.flickr.com

/photos/119365118@N

03/13328526744

Lego Facepalm sold separately

Legolishthe visual medium of communication that imbues messages with an order, nostalgia and positive affective association (Said et al. 2001)

The Language of Legoland is Chaos and Disorder

The Language of Legoland is Chaos and Disorder

The Language of Legoland is Product Placement

The Language of Legoland is Product Placement

The Language of Legoland is Moral Greyscale

The Language of Legoland is Authorised Pilfering

Authorised Pilfering Only. Put that back where you found it.

The Language of Legoland is Pain and Suffering

Legoland is a place of a strained world view

The conflict between realism and legolisation is apparent and unresolved.

• Legoland as a place of leisure created by experiential maps and personal stories• Jeffers (2004)

• Experience rewarded by investment of time, effort, energy, and emotion• Ardill (2008)

Essentially the Lego Experience™ is “Some Assembly Required”