English presentation (1)

School of Architecture, Building and DesignEnglish 2

FNBE April Intake

Name :Karen Kong Chai Ni (0315480)Lily Then (0313973)

Ronn Chua Chang Yeong (0314044) Mak Mun Choon (0314928)

Voon Sze Lun (0315032)

Clothing Business

The business we research

Pink Petals Fashion which located at Kenanga WholeSale City

Belongs to Outlook

Enterprise Sdn Bhd

Founded 5 years ago

Mr Bong, owner

started the business

Pink Petals Fashion

No 1, Jalan Meranti 3, Off Jalan Tenanga, Kuala Lumpur,

WP Kuala Lumpur,55200

5-6 branches

4 employees

Around 100

customers

Office phone number is +60(0)392210268

ClothesMain

product

Fashion Concept

Malay Concept

Pink Petals Fashion

Fashion Tee which located at Sungei Wang

Fashion Tee

Business started 5

years

Alice, owner started the business

Jalan Bukit Bintang,

55100, Kuala Lumpur

2 branches

3 employees

30-50 customers

Office phone number is +60

32144 9988

Main Product

Fashion Tee

Clothes

Fashion Concept

BUTIK L’Avenir which is located in Penang First Avenue

Butik L’Avenir

Business started 4

years

Jalan Magazine,

Georgetown, 10300

Georgetown, Pulau

Pinang, Malaysia

Eelyn, manager of the Butik L’Avenir

Only 1 branches

Phone number

016-3218381

10-20 customers2 employees

Main Product Clothes

Fashion Concept

Analyses of THREEBusiness on different settings

Competitive Behavior of Pink Petals Fashion

Pink Petals has 3-4 competitors

A to Z (most powerful competitors)

The woman is the owner of A to Z

Feel hard to enter the market because economics is not good

Hard to start a

business….

Hard to enter!!!

Compete with the competitors by lower the price

I won by have a good strategies!!

Lower the price to sustain the business in the market

Strategies

Competitive Behaviors of Fashion Tee

Fashion Tee has many competitors

Clothes shop located around the Fashion Tee

H&M (big brand)

Feel easy to enter the market as the owner owned small capital

I want start a business!!!

Easy to enter

Persist the price even though competitors held a promotion

Obtain the product from the supplier faster than other shops

I want sustain in this race with fastest speed…

Strategies

Competitive Behaviors of Butik L’Avenir Butik L’Avenir has many competitors. The range

of number of competitors is around 10-20.

H&M BELLE

Strong Competitors of BUTIK L’Avenir

Feel hard. Because too many clothing shops as their competitors

Hard to duel with them

Strategieslower the price to attract customer

follow the trend to purchase different styles of clothes quickly

Trend

Follow the trend Different styles of clothes

Comparative Analysis Summary TableCompetitive Traits Pink Petals Fashion Fashion Tee Butik L’Avenir

Number of competitors

3 to 4 competitors More than 20 competitors

3 competitors

Barrier to enter the market

Strong. Because the economics is not

good

Easy by owned small capital

Strong.Because too many clothing shops.

Strategies to sustain business

Lower the price to attract customers

Always be the fastest people to obtain the

product

lower the price to attract customer and has to

always follow the trend to purchase different

styles of clothes quickly.

Pricing power Lower the price to compete with competitors

Persist the price to earn more profit

Price Maker. Because Butik L’Avenir is just a

single business shop and the owner can decide the

price by himself.

Recommendation for the business….

Future Plan

1. Pink Petals Fashion

2. Fashion Tee

i. Increase investment in

marketing activities

ii. Open more branches

iii. Earn more money

i. Open more branches

ii. Become a famous

brand clothes stores

iii. Increasing the sales

3.BUTIK L’AVENIR

i. increase the investment in the marketing activities.

ii. produce more style of clothes

iii. Earn more money

Expansion

1. Pink Petals

Fashion

2. Fashion

Tee

i. Provide more standard products

i. Develop the store to Asian

country

ii. Provide more variety of produce

ii. Expand the size of the store

3. BUTIK

L’Aveniri. Expand to

internetii. Diversity

Ways to sustain

1. Pink Petals

Fashion

2. Fashion

Tee

iii. Follow

the trend

ii. Lower the price

i. Have a clear target

and persist it

iii. Follow

the trend

ii. Persist the price

i. Have a good

relationship with supplier

3. BUTIK

L’Avenir

iii. Follow

the trend

ii. Lower the price

i. Do promotio

n and sells

ladies accessori

es

Reference:1. Tyson, Eric, Schell, Jim (2012). Small Business for Dummies. (4th ed) Hoboken, N.J. : John Wiley & Sons. Ltd. 2. Barrow. C. (2007). Starting a business for Dummies. (2nd ed)

Chichester, England: John Wiley & Sons. Ltd. 3. Tulsa World (2012). Small Business Profile. Retrieved from

http://www.tulsaworld.com/business/smallbusiness/small-business-profile-robertson-tire-company/article_7ea22f54-ca57-5a5f-9ff8-39c857cb1423.html

4. Malaysia (2009). Outlook Enterprise Sdn Bhd. Retrieved from http://www.malaysia.com/directory/retail-clothing-and-accessories/textiles-and-specialty-stores/wp-kuala-lumpur/Outlook_Enterprise_Sdn._Bhd._156991.html