English II assignment II

What’s a Steamboat/Hotpot?

&Where do They Come

From?

● Originated from Mongolia● Meat (beef,mutton,horse)● Chinese hot pot has 1000 years history● Tang Dynasty● Mongolian Yuan Dynasty● Qing Dynasty (AD 1644-1912) ● famous among the East Asians● raw food are placed into hot pot to cook

It is said that the Chinese, Japanese & Koreans eat hot pot for supper during winter season.

Traditional vs

Modern

A traditional steamboat restaurant: charcoal & manually fan the fire to expedite the fire, metal utensils.

A modern steamboat restaurant: electric stove or gas. uses claypot utensils.

Brief Bios For The Businesses

Goh Huat Seng Restaurant vs Tupai Tupai Restaurant

GOH HUAT SENG

RESTAURANT

● Established in: 1977

● Traditional Steamboat Restaurant

● 59-A, Lebuh Kimberly, Pulau Pinang, Malaysia

● Recognition: Listed as the top #255 of 463 Restaurants in George Town (Trip Advisor)

Mr Ru Fa,

grandson of founder: Ru Ying Bao & Hwang Jia Ti

-Claimed that his grandparents started this to make ends meet to support their family

-Live just above their restaurant

-Most of the dishes they serve are: fishballs, wonton (pork dumplings), vegetables, fish fillets & even seafood

-Signature Dishes: Teochew Fish Head Soup that has unlimited refills of soup

GOH HUAT SENG

RESTAURANT

Speciality of Goh

Huat Seng

Restaurant

The soup keeps on boiling by the continuous burning charcoal.

Oyster omelette, one of the best seller in this restaurant.

Teochew Fish Head Soup

A pre-war shop house with good ventilation and natural lighting.

A small golden pot used to braise soup

A small fan used to expedite the burning.

Basic prices of the steamboat dishes.

Tupai-Tupai Restaurant

▹ Established in 1999 (16 Years Ago)

▹ Modern Steamboat Restaurant

▹ 551A, Jalan Bukit Petaling, Bukit Petaling, 50460 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

▹ TripAdvisor claimed that it is the no. 603 restaurant in KL

TUPAITUPAI

RESTAURANT

Mr Nizam, son of the founder.

-It is easier to succeed in F&B line

-Sophisticated & innovative idea of hotpot, halal ingredients

- Steamboat, Western (Shah Alam) & Chinese Food (halal style)

- Signature dishes: Tom Yam Air Kelapa (coconut water) & Black Pepper Fried Rice

Specialities of

TupaiTupai

Restaurant

- They offer varieties of foods for buffet.

- Malay + Chinese style food

Cozy outdoor kampung feels in the middle of the city

And not to mention, the large iguana at the entrance of the restaurant

Similarities &

Differences

Similarities Type of foods:Steamboat & Ala-carte (Black Pepper Rice & Teochew Fish Head Soup)

Business Strategy:Unique food that people have good reviews on Tripadvisor

Opening hours:Few hours in the morning, more than 4 hours at night

Type of Business: Family business

Nature of Business: Product variety & monopolistic competitive

Hygiene Level: Clean & Neat

*monopolistic means many sellers in the market but no more than a 100. (a lot of steamboat restaurants)

Differences

Customers

Operating Style

CompetitorsBuilding style

LocationEstablished..ago

Competitors

Goh Huat

Seng’s Competitors

E.T steamboat restaurant Restaurant Town Steamboat

Goh Huat Seng Restaurant

Within 900 meters radius

Competitorsof

Goh Huat Seng

Number of competitors within 900m:

Restaurant Town Steamboat

● Business Hours for Dim Sum

Weekdays(9.00am-3.00pm)

Weekends & Public Holidays(8.00

am-3.00pm)

● Business Hours for steamboat

(6.00pm daily)

● Serves Chinese Cuisine

E.T. Steamboat● Business Hours (5.00pm - 12am)● Serve not only steamboat but “Char Koay Teow”.

Competitorsof

Goh Huat Seng

TupaiTupai’s

CompetitorXMQ KL Steamboat Restaurant

Competitor Within a 900m Radius

Tupai-Tupai steamboat restaurant

Competitorof Tupai-

TupaiRestaurant XMQ KL Steamboat

● Business Hours(12.00pm-12.00am)

● Specialty (Hunan Spicy Steamboat)

● Pork Free Cuisine (Halal)

Number of Competitors:

Weaknesses &

Recommendations

Limited Access of Parking

★ Should provide extra parking spaces mainly for their customers.

Better Appearance On The Menu & Place

★ Menu was in A4 papers and had liquid paper on.

Place:★ Dirty walls

★ Rusty tiles & ceilings

★ Lack of design (i.e menus on the wall)

★ Renovate tiles

★ Repaint walls

Price Should Be Reduced & Operating Hours

Closed on public Holidays:

★ Should open every public holidays

★ Provide at least one off day for workers on weekdays

The parking lot pavements are chapped and feels bumpy.

★ Improve parking lot

★ Not well maintained

Parking Lot Should Be Paved

“➢ History of Steamboat/Hotpot:

What is hotpot? (n.d.). Retrieved May 17, 2015, from https://sites.google.com/site/luckyhotpot/about-us-1/about-hotpot

➢ Hungrygowhere.my,. (2014). Tupai Tupai - Malaysia's Best Kept Secret. Retrieved 18 May 2015, from http://www.hungrygowhere.my/dining-guide/tried-and-tested/tupai-tupai-malaysia-s-best-kept-secret-*aid-a1513101/

➢ Goh Huat Seng, George Town. (n.d.). Retrieved May 18, 2015, from http://www.tripadvisor.com.my/Restaurant_Review-g298303-d1197827-Reviews-Goh_Huat_Seng-George_Town_Penang_Island_Penang.html

“➢ Town Steamboat Restaurant, George Town. (n.d.). Retrieved May 21, 2015, from http://www.

tripadvisor.com.my/Restaurant_Review-g298303-d4298286-Reviews-Town_Steamboat_Restaurant-George_Town_Penang_Island_Penang.html

➢ Yi Bing Qing Fish Head Steamboat (George Town). (n.d.). Retrieved May 21, 2015, from http://my.openrice.com/penang/restaurant/yi-bing-qing-fish-head-steamboat-george-town/336580

➢ Steamboat Restaurants in Kuala Lumpur. (n.d.). Retrieved May 17, 2015, from http://food.malaysiamostwanted.com/cuisines/steamboat