English Enterprise Corporate Training and Creative Curriculum Excitement

Summary English Enterprise is a corporate

English-language training company.

Focus on large props and full-color

posters physical activities in-class videos situational dialog

“Zero Anxiety” classroom atmosphere

Mission To provide English training

programs that enable employees to succeed in all international aspects of their business and social lives.

OUR MISSION

THE IMPORTANCE OF ENGLISH

The global economy is expanding rapidly and your company can capture international business opportunities:

• You can service international customers

• Staff can communicate with foreign business partners and affiliates

• Knowledge-gathering from seminars, presentations, and online

• You can react faster to global commercial opportunities

How can you empower your staff to succeed in English?

FATIGUE WITH TRADITIONAL METHODS

• Book-and-test methods make employees feel like they have returned to school

• Only practicing reading and writing makes people shy to speak in real situations.

• Staff attending training can often feel under pressure by the teacher or management in traditional classrooms.

Study on welcoming, inclusive, non-threatening learning environment 5

• Pinpoints a mechanism by which relaxation neurons work together to improve memory.

• Establishes a direct relationship between events at the circuit level of the brain and their effects on human behavior.

• Successful memory formation in humans is predicted by a tight coordination of spike timing with the local theta oscillation. More stereotyped spiking predicts better memory, as indicated by higher retrieval confidence reported by subjects.

RELAXED MINDS REMEMBER BETTER

“The findings suggest that if doctors were able to optimize the state of the brain, by ensuring it was relaxed, and then synchronize the delivery of the things it needed to learn, the outcome, or memory, will be better. “4

–Dr. Erin M. Schuman, California Institute of Technology and Cedars-Sinai Medical Center

5Published in Nature Journal of Science: Human memory strength is predicted by theta-frequency phase-locking of single neurons

Theta-state brain oscillations

TRUE COMMUNICATION WITH OTHERS IS HOW WE

LEARN BEST“Language acquisition proceeds best when the student is “open” to the input, not “on the defensive”; not anxious about performance.” –Dr. Stephen Krashen, University of Southern California

The Acquisition-Learning Theory • Learning requires meaningful

interaction in the target language - natural communication - in which speakers are concentrated not in the form of their utterances, but in the communicative act itself.

• The ideal is to create a situation wherein language is used in order to communicate with another person real information, not just practice.

The Affective Filter

• Emotional variables that can stop second language learning:

Anxiety Stress

• Emotional variables that promote second language learning:

Motivation Self-esteem

• Learners need to feel that they are able to make mistakes and take risks.

Human brain processes

images 60,000x faster

than text.1

V I S U A L S ( I M A G E S / P I C T U R E S / V I D E O S ) A R E T H E P R I M A R Y I N T E R FA C E

90% of information

transmitted in the brain is

visual/image-based.2

40% of people respond

better to visual

information than to plain

text.3

THE POWER OF VISUAL STORYTELLING

ACTIVITY BASED

real world objects

large props

full-color posters

on-screen videos

situational dialog

O U R P R O G R A M F O C U S E S I N T E R E S T I N G A C T I V I T I E S A N D C O L O R F U L P R O P S

STRESS FREE CLASSROOM

Focus on motivation

Adapt to student level

Positive engagement

Boosting self-esteem

Overcome shyness

S T U D E N T S F E E L R E L A X E D A N D O P E N T O L E A R N

Build a story around a business topic to create an emotional connection that the student feels and gets excited about—

The words and grammar attached to it are deeply memorable.

INTERESTED STUDENTS LEARN FAST

Activity-based

Props & Objects

In-class video presentations

Full-color posters and

cards

Situational dialog

Speaking &

Listening

Focus on the student

English-only classroom

Communication between

students & teacher

Zero-Anxiety

Focus on motivation

Adapt to student level

Positive engagement

Boosting self-esteem

Acquisition Model

Meaningful interaction

Natural communication

Storytelling & Situational

Daily Activity

Social mobile gaming app

Online supplement

“Office hours” with teacher

OUR METHOD

Lessons integrate both acquired system and learned system approaches in class

Needs Analysis

Individual assessment to ensure proper placement

Customized curriculum based on your day-to-day need cases

Interactive exercises and activities unique to each classroom

CUSTOM PROGRAMS

COURSE LEVELS

Threshold: At this stage, students can handle responses both spoken and written including business letters, emails and simple technical documents, and write short business reports using past, present and future tenses. Students feel increasing confidence to initiate conversations with foreigners and enjoy discovering new language topics.

Vantage: Students at this stage will have sufficient structural accuracy and vocabulary to fluently discuss business-related topics, evaluate opinions, and contribute to discussions at work and in formal meetings. With respect to reading, students can understand the main ideas in complex text including technical discussions in the field of specialisation.

Advanced: At the Advanced stage, students can speak flowingly about social and professional topics, and fields of knowledge related to their work environment, as well as give prepared and impromptu speeches.

Mastery: Students can understand with ease nearly everything heard or read and can summarise information from various sources, restructure arguments and make clear presentations on topics ranging from social, current events, culture and arts, as well as complex business-related areas.

Breakthrough: Provides students with the basic framework for understanding and using familiar everyday expressions and satisfying needs with simple phrases.

Waystage: Students will learn to communicate in tasks requiring direct exchange of information such as self-introduction, asking for directions and basic reporting. In Waystage, students can speak using direct and polite phrases, short questions and sentences to handle basic business and everyday communication routines.

BUSINESS START-UPBusiness Start-up is a two-level (CEF level A1/A2) Business English course for adults who need English for their work. Communication activities in each lesson offer even more communicative language practice.

ENGLISH GRAMMAR, BETTY AZARBlending communicative and interactive approaches with tried-and-true grammar teaching, Basic English Grammar, Third Edition, by Betty Azar offers concise, accurate, level-appropriate grammar information with an abundance of exercises, contexts, and classroom activities.

ADDITIONAL BOOKSBooks other than what is listed here are available upon request.

BOOKSAVAILABLE

FORMATPaperbackPART OFBusiness Start-up

ISBN9780521534659DATE PUBLISHEDFebruary 2006

FORMATPaperbackPART OFEnglish Grammar

ISBN0131849379 DATE PUBLISHEDJuly 2005

Talk to our representative about

training your staff today.

1 From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-shouldinclude-visual-content-in-your-marketing-data/, based on research

from http://www.billion dollargraphics.com/infographics.html and http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-

needsinfographics-1764.aspx.

2 From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-shouldinclude-visual-content-in-your-marketing-data/, based on research

from http://www.billion dollargraphics.com/infographics.html and http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-

needsinfographics-1764.aspx.

3 From http://www.b2bcontentengine.com/2012/08/09/19-reasons-you-shouldinclude-visual-content-in-your-marketing-data/, based on research

from

http://www.web marketinggroup.co.uk/Blog/why-every-seo-strategy-needsinfographics-1764.aspx.

4 http://www.naturalnews.com/029348_relaxation_brain_function.html##ixzz30oJCv0MC

5 http://www.nature.com/nature/journal/v464/n7290/full/nature08860.html

References

REFERENCES