R I C A R D O M A I A Av. Moema, 634 / 11 – Sao Paulo – SP – Brasil 55 – 11 – 2667 – 9428, 55 – 11 – 99206-4038 [email protected]www.ricardomaiaproducoes.com.br https://br.linkedin.com/in/ricardo-maia-52877212 ENTERTAINMENT EXECUTIVE SENIOR EXECUTIVE, with over 20 years experience in the strategic planning, development and management of multi-million dollar international business operations with specific expertise in the entertainment industry. Consistently successfull in analyzing market trends and capitalizing on local market opportunities to create high-profit, high visibility partnerships through sponsorships, product development, brands positioning and innovative marketing media solutions. Expert in indentifying, creating, packaging and producing high quality live entertainment properties with a passion for turning the best ideas into shows and brand- entertainment projects that entertain and inspire. Fluent in English. Available for relocation to other countries. ♦ Creative vision ♦ Concept development ♦ Sales & Marketing ♦ Budgeting and Finance ♦ Project and Event Coordination ♦ Strategic Alliance Building ♦ Contract Negotiations ♦ Branding, PR and cross-promotion ♦ Web-Design and social media ACCOMPLISHMENTS: ♦ Raised more than $20 million in sponsorships for cultural and sport projects, establishing a wide array of partnerships opportunities with companies such as Amanco, Ambev, ArcelorMittal, Braskem, Cadbury Adams, CCR – Companhia de Concessões Rodoviárias, Citibank, Coca-Cola, Computer Associates, Credit Suisse Hedging Griffo, Dixie Toga, Dow, Eurofarma, Hershey’s, Johnson & Johnson, McCain, Nestlé, Odebrecht, Pepsico, Pfizer, Texaco, Unilever, Visa (partial list) ♦ Created, directed and produced 4 top-rated independent live shows on time and under budget. ♦ Proven track record of successfull sales, marketing and business leadership.
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R I C A R D O M A I A Av. Moema, 634 / 11 – Sao Paulo – SP – Brasil 55 – 11 – 2667 – 9428, 55 – 11 – 99206-4038 [email protected] www.ricardomaiaproducoes.com.br https://br.linkedin.com/in/ricardo-maia-52877212
ENTERTAINMENT EXECUTIVE
SENIOR EXECUTIVE, with over 20 years experience in the strategic planning, development and management of multi-million dollar international business operations with specific expertise in the entertainment industry. Consistently successfull in analyzing market trends and capitalizing on local market opportunities to create high-profit, high visibility partnerships through sponsorships, product development, brands positioning and innovative marketing media solutions. Expert in indentifying, creating, packaging and producing high quality live entertainment properties with a passion for turning the best ideas into shows and brand-entertainment projects that entertain and inspire. Fluent in English. Available for relocation to other countries.
♦ Creative vision ♦ Concept development
♦ Sales & Marketing
♦ Budgeting and Finance
♦ Project and Event Coordination
♦ Strategic Alliance Building
♦ Contract Negotiations
♦ Branding, PR and cross-promotion
♦ Web-Design and social media
ACCOMPLISHMENTS:
♦ Raised more than $20 million in sponsorships for cultural and sport projects, establishing a wide array of partnerships opportunities with companies such as Amanco, Ambev, ArcelorMittal, Braskem, Cadbury Adams, CCR – Companhia de Concessões Rodoviárias, Citibank, Coca-Cola, Computer Associates, Credit Suisse Hedging Griffo, Dixie Toga, Dow, Eurofarma, Hershey’s, Johnson & Johnson, McCain, Nestlé, Odebrecht, Pepsico, Pfizer, Texaco, Unilever, Visa (partial list)
♦ Created, directed and produced 4 top-rated independent live shows on time and under budget.
♦ Proven track record of successfull sales, marketing and business leadership.
PROFESSIONAL EXPERIENCE:
05/2005 Ricardo Maia Producoes – Sao Paulo, Brasil Founder and President
Established the company to develop branded and high quality family live entertainment properties. Responsible for all the functions needed to create, produce, publicize and sell the projects:
♦ Live Shows: create, produce and deliver almost 20+ entertainment productions per year in theater, circus, concerts, Broadway musicals, opera, arts exhibitions, music festivals (with recognized brazilian artists such as Carlos Lyra, Marcos Valle, Marina Lima, Danilo Caymmi, Joao Bosco, Ivan Lins, among others), cinema and more.
♦ Venues: integral offer and management of entertainment services for events venues like World Trade Center Arena and Theater; local theaters and cultural spaces.
♦ Special Events: deliver cross-promotions, ad tie-ins, brands activation and more, with ROI control, for many companies, using entertainment and marketing tools to promote icon events that get brands close enough to touch consumer’s emotions.
01/2003 CIE – Corporacion Interamericana del Entretenimiento to 12/2004 Sao Paulo, Brasil
Promoted from Account Executive to General Manager of Special Projects World's third company in live entertainment, CIE offers an integrated business model, with show venues (Citibank Hall, Teatro Renault), big outdoor's shows as Madonna, U2, Pearl Jam, Eric Clapton, Roger Waters, Cirque du Soleil's South American Tours, and original's Broadway musicals in S. America.
♦ Responsible for partnership development programs with sponsors
♦ Formed new division, wich enabled company to successfully increase the revenue in 10%.
♦ Created live entertainment concepts with high PAX engangement potential to new and changing consumers
♦ Conceived, negotiated and managed strategic sponsorship packages and marketing alliances
♦ Built external relationships to leverage revenue-generating opportunities with corporations and media venues
♦ Combined entertainment products with interactive service offerings
♦ Expanded branded entertainment and product placement opportunities with Nestlé (Nescafe Point), Visa (Visa Lounge), Seagram (Foods & Beverages at the venues), among others.
ACADEMIC EXPERIENCE
FGV – Fundacao Getulio Vargas – Rio de Janeiro:
♦ Specialization in Marketing Management UNICEUB – Brasilia – DF:
♦ Bachelor Degree in Advertising OTHER INFORMATION:
♦ Author of the e-book “Sponsorships – Tips of How to Use and Capitalize Sponsorships for Cultural, Social and Sports Projects” (“Patrocínios – Dicas de Como Usar e Rentabilizar os Patrocínios a Projetos Culturais, Sociais e Esportivos”), available at Amazon.com - http://www.amazon.com.br/dp/B016POKJEQ
♦ Motivational Marketing keynote speaker for many companies in the past five
years, using his experience in the entertainment field to show the importance of creative mind, team work and leadership.
♦ Professor of Sponsorship Strategies for executives
BRANDED CONTENT EXAMPLES: NESCAFÉ POINT
Step into a world where drinks and entertainment collide to create one of the most memorable experiences of your life, with Nescafé. With this concept in mind, Ricardo Maia developed for Nestlé the Nescafé Point project – a branded space inside the main foyer of many events venues in Brazil, to offer an unique and affordable experience for the audience, selling original drinks with the brand, snacks and appeHzers, and showing free performances for all ages, before and aIer the main events. The success of this project, generated an adiHonal revenue for the company, strenghtened the brand presence in the audience minds and served as the start-‐up of the Nescafé Point franchise plan – moHvaHng Nestlé to launch branded stores worldwide. We have also promoted cross-‐promoHons with rock concerts, where consumers could win free Hckets aIer tasHng Nescafé products at McCafe (McDonalds) units in Rio de Janeiro and Sao Paulo, aQending more than 10,000 people.
VISA PROJECT
For Visa, we developed a package of experimental marketing solutions. • Visa Lounge was a branded space inside the main events venues in Sao Paulo and
Rio de Janeiro where the costumers could experience an integrated content about the preferred music style (rock, folk, heavy metal, rap, funk, pop, classic) through video clips, themed expos, discussion panels and free meetings with artists and specialists.
• Visa Fast Row – was a special service offered to the public where costumers with Visa card in hands could get a fast-access to buy tickets and to get inside the venue or vip seats
• Visa Special Prices: Visa costumers could get special discounts to buy tickets for the attractions
• Visa Sounds: a great music festival with international artists.
CIRCO RODA BRASIL – CCR GROUP
CCR Group is one of Latin America’s largest infrastructure concession groups. It controls 3,265.2 kilometers of highways through brazilian concessionaires. Taking advantage of the natural mobility of the road concessions business, CCR had designed a series of itinerant actions to promote sports, leisure and the access to culture and education in the cities with roads managed by the group. In 2006, as a request from the group, Ricardo Maia developed the Circo Roda Brasil project – a high-quality circus show, sponsored by the company, to invest in the modernization of circus art in Brazil. The Circo Roda Brasil tent had a pioneering aspect in the world. Assembled without a main internal center pole, and with two external supporting arches, the structure allowed greater visibility from anywhere in the audience, thus increasing the reach of the aerial numbers. Its 32-meter diameter provided space for up to 700 people. During six years, Circo Roda Brasil had traveled to more then 30 cities served by the highways of the CCR Group and had been attended by over 200,000 people, with a huge return in visibility and social impact for the group. To view a clip of the project access - https://youtu.be/96Kuug0ORHc Or you can type “Circo Roda Brasil” at YouTube to check all the videos