www.thefundpro.com MEDIA KIT The Fund Pro/Latin America www.thefundpro.com
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www.thefundpro.com
The market we serve
The Fund Pro/Latin America targets a highly targeted and unique niche:
Asset management professionals who do business in Latin America in either the
local or offshore marketplace.
www.thefundpro.com
Typical users of The Fund Pro
• Local and international mutual fund managers and insurance companies
• Latin American pension managers and advisors
• Latin American pension plan sponsors
• Latin-based financial planners and broker/dealers
• Local and international private bankers
• Latin American banks and other distributors
www.thefundpro.com
A unique, specialized niche
The Fund Pro/Latin America is the only information source that reaches asset management professionals
across the region.
The site is an excellent marketing vehicle for:
Software providersConference companiesTechnology companiesMedia groups
Legal and accounting service providersCustody and other financial servicesExecutive recruiters
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What we provide
The Fund Pro/Latin America offers a powerful set of tools for researching and
monitoring market trends, regulatory changes, and the competitive environment
of the asset management business in Latin America.
www.thefundpro.com
Content includes...
Articles analyzing latest regulatory changes, product and distribution trends, new ventures and executive hirings.
Industry comment on issues driving the growth of the asset management business onshore and offshore.
Online copies of regulations and statistical bulletins from pension, insurance and mutual fund commissions.
Monthly asset growth tables by industry, asset class and manager.
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Content includes...
League tables ranking the region’s largest money managers.
Third-party content such as ratings reports, equity and bond research and monthly money-manager reports.
Latest industry events taking place across the region.
Institutional-investor portfolio holdings data.
Daily NAVs and return data of local Latin American funds.
www.thefundpro.com
Site features Multi-language content. Users can
click on flags to change languages. Customized news
alerts by topic, language, source
Pay-per-view access for non-subscribers
“My favorites” area to save articles of interest
Multiple-user sign-on capacity for companies
www.thefundpro.com
Globally recognized firms use The Fund Pro...
Franklin Templeton
Fidelity, Putnam
ABN Amro, Pioneer
FleetBoston
ING, Prudential
SEI Investment
BNP Asset Mgt.
Santander Investment
Towers Perrin
Banco BBVA
Citigroup Asset Mgt.
Standard and Poor’s
HSBC
Price Waterhouse
www.thefundpro.com
...as well as local leaders
BBVA Bancomer
Banamex-Accival
Finaccess
Banco Opportunity
AFP Provida
AFP Cuprum
Maxima AFJP
Banco Santiago
Tanner Fondos Mutuos
BCI Fondos Mutuos
Banco Security
AFP Horizonte
Societe Generale
Copernico Asset Mgt.
www.thefundpro.com
User statistics
• 95 companies with site-license access
• 1,200 registered users
• Users from 17 countries
• Average of 350 unique visits per day
www.thefundpro.com
Fund Pro users: country
Home office of Fund Pro users: 84% are based in
Latin America
USA14%
Chile13%
Uruguay4%
Others4%
Mexico18%
Brazil23%
Peru6%
Argentina18%
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Fund Pro users: industry
Broad spectrum of asset management
industry represented
Pension fund manager
11%
Private banking8%
Insurance companies
14%
Plan sponsor6%
Mutual or hedge fund manager
28%
Distributor or planner
17%
Advisory4%
Banking6%
E-commerce and technology
1%
Consulting1%
Association2%
Regulator2%
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Fund Pro users: job focus
A bias toward decision makers and distributors
Portfolio management
13%
Broker16%
Analyst6% Marketing and
distribution29%
Upper management
23%
Systems2%
Regulator2%
Student1%
Trader2%
Consultant6%
www.thefundpro.com
ManagementThomas V. Ciampi, director.
A journalist with 13 years experience in financial markets, specialized in the Latin American asset
management business since 1994.
The creator of Latin Fund Management, the first newsletter dedicated to the regional fund industry. Thomson Financial bought the
publication in 1998.
www.thefundpro.com
StaffThe Fund Pro has a nine-person staff
strategically located throughout the region.
At the heart of the business are local correspondents
in Brazil, Argentina, Mexico and Chile.
A research team tracks manager and industry growth in terms of assets, clients, products,
and flows.
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Ownership
The Fund Pro/Latin America is wholly owned by Latin Ventures LLC, a New Jersey- (USA) based limited liability company.
Latin Ventures LLC also controls Latin Asset Management, a research and consulting
company that is a strategic partner of Cerulli Associates.
www.thefundpro.com
Partnerships
• Research and consulting: Cerulli Associates
• Conferences and events: MAR/Hedge, Bloomberg, Reuters
• Research distribution: Multex.com, Internet Securities
• News bureau services: Pensions and Investments, MAR/Hedge
www.thefundpro.com
Marketing opportunities
Site sponsorshipsGold sponsorshipSilver sponsorship
E-mail newsletter sponsorship
List rental
www.thefundpro.com
Site sponsorshipsGold sponsors
Permanently visible top banner (468x60 pixels) on our Home page and all interior pages, linkable to any URL.
Sponsorship of daily, weekly and monthly Fund Pro e-mail newsletters. (Up to five lines of text with link.)
Value: US$1,250 per month
468x 60 logoOn home page and all interior pages
www.thefundpro.com
Site sponsorshipsSilver sponsors
Permanently visible side banner (120x60 pixels) on our Home page and all interior pages, linkable to any URL.
Sponsorship of daily, weekly and monthly Fund Pro e-mail newsletters. (Up to five lines of text with link.)
Value: US$850 per month
120 x 60 logoOn home page and all interior pages
www.thefundpro.com
E-mail newsletter sponsorship
E-mail newsletter sponsor
A personalized message that reaches more than 90% of Fund Pro users that choose to receive an e-mail newsletter.
Up to three companies are guaranteed placement at the top of the e-mail news screen. (Up to five lines of text with link.)
Value: US$750 per month
Sponsor messages with links
E-mail newsletter sponsorship
www.thefundpro.com
List rental The Latin Asset Management database
A list of 3,500+ executives from across the region, in constant expansion
Breakdowns by industry, country, job title
Includes emails, street addresses and phone numbers where available
Value: from US$750
www.thefundpro.com
Contact information
For sponsorship opportunities please contact:
Gabriela Travaglini
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