ENGL TAT Media-Kit

тет-а-тетwomen’s magazine

ТЕТ-А-ТЕТ is a lifestyle magazine for russian speaking women. The magazine's editorial scope appeals to all types of women from recent college grads to business executives. Each issue uncovers intriguing, stimulating, informative articles with such diverse topics as personalities and self-development, lifestyles, relationships and harmony, runway trends in high style and fashion, beauty tips on hair, makeup, exercise, health, food and more.

Periodicity 6 times a year

Format 217 x 274 mm

Print Length 64 pages +

Coloration full color (4-color), lustre

Distribution Czech republic

Circulation 4500

Readership portrait • Age 25+

• Middle class, upper middle class

• Active live-style, Taking care of herself and her health

• Following new fashion trends

• Core Values – realism, confidence, extreme fun, social

• 50% of readers are married

• Every fifth is a student

• Every second is employed

• Every forth has (had before moving to CR) a leadership style at workplace or has (had) a managerial position

• Work and family balance

• Dealing with money – earn to spend

Reader's Lifestyle

• Family and Housekeeping

• Career

• Shopping

• Meeting friends

• Going out to restaurants, cafes, bars, clubs, cinema

• Reading magazines, newspapers, books

• Visiting exhibitions, theaters, concerts

• Sports (fi tness, joga etc)

• Traveling (often around Europe by car)

• Watching TV

• Surfing the Internet for useful information

ДЕНЬГИ: КОПИТЬ ИЛИ КУПИТЬ?

tête à têteтeт-a-тêтчехи

я

ОБМАНУЛИ, НЕ СОВРАВ...

9-10/2011

Работа – не волк,

ЧЕМ РАНЬШЕ, ТЕМ ЛУЧШЕ!

СОВЕТОВ НАЧИНАЮЩИМ АВТОЛЕДИ

цена: 55 крон/2,5 евро

КОРЗИНКИ С ШАМПИНЬОНАМИ

НАТУРАЛЬНАЯ КОСМЕТИКА

Гид по домашним финансам. с. 28

“Честные” уловки продавцов. с. 34

Садимся за руль без страха. с. 36

Из чего она состоит на самом деле? с. 6

Готовим из грибов. с. 22

ТОЛСТУХА ИЛИ ОБАЯШКА?

Главное – найти свой стиль в одежде. с. 13

Учим и развиваем малыша с пеленок. с. 24

10

работа – work! Как сделать карьеру в Чехии? с. 30

They read us!

Issue covers

Beauty Tips on hair, makeup, cosmetic and perfume «new-comers»

Fashion Trends, styleadviser

Health Fitness, diets, professional advices

Cooking Recipe, healthy cooking, cooking tips

Children Advice on child care, children's education, growth and development

Psychology Emotional and physical well-being, building confidence, finding a sense of purpose and balance, expert's advices

Relationships Woman & Man, intimate questions and romantic advices

Useful advices From car rental to insurance. Clear answers for common questions

Traveling Information for active, curious travelers. Advice on vacation planning domestic and foreign destinations, personal travel reflections, food and restaurants, great places to stay, adventure, ecotourism, road trips, cultural events

Taste of Home Practical advices about decorating, building and remodeling, gardening, creative decorating ideas from design professionals. Everything for making home a warm, casual, inviting place

Historical page Women in World History, legendary personalities as the examples. Biographies of women rulers, women who are considered heroes in their countries, influential women from selected eras

Reading-room Culture Pages: books, movies, music, cultural life, cultural news

Why working with ТЕТ-А-ТЕТ

• ТЕТ-А-ТЕТ is a new type of a magazine at Czech market oriented to russian-speaking women.

• Our readers made a big important step – they have moved to Europe. And now they would love to integrate to European culture, build live from a new page in Czech republic.ТЕТ-А-ТЕТ gives women the tools they need to explore and reach for their dreams, to express their individual style and to make choices that will lead to a happier and more fulfilling life.

• ТЕТ-А-ТЕТ encourages women to become more confident, helps to reach for their dreams, find their own unique style and make choices.

• The magazines of ТЕТ-А-ТЕТ type are very popular among women in Russia, CIS and Baltic countries. Russian-speaking women happy to have high quality analog in Czech republic, to read and get information in their native language.

• The magazine has a well-established readership.

• Readers are very receptive to the suggestions, information and materials TET-A-TET is giving. Advertising in the magazine is taken as an personal advice.

• Every issue is elegant, eclectic, and always up-to-date. ТЕТ-А-ТЕТ is a women's guidance on what's hot, what's good, and what matters. ТЕТ-А-ТЕТ is a magazine women trust.

The company in cooperation with TET-A-TET magazine: ● Presents its services to new target russian-speaking audience

● Becomes more notable amongs competitive companies ● Expands portfolio and number of clients

Distribution list

● Points of sale

CZ Press TET-A-TET magazine is distributed by CZ Press spol. s r. o. The company was established in 1991 and during its existence has gained the position of a reliable and fast supplier of current magazines and newspaper issues with their clients in the Czech Republic who are interested in foreign press. Today CZ Press spol supplies 400 sales places themselves with the foreign press, but nearly 7, 500 individual readers. The number of readers is regularly increasing. Shops: Anjutka – Russian Food, Apelsin, Delikatesy – Russian Food, Hurman, Kalinka – Russian Food, Lastochka, Okean Delikatesov, Russian book, Smak Spa & Beauty: Amistudio, Beauty lines studio, Centrum Laserove Estetiky, Eskulap Clinic Estetica profi permanent make up, EzFlow, ImageLine, I-Studio, Luxusní Salon pro psy Richie, Salon Essela, Salon Delice, Salon Hairlequine, Salon Mary Kay, Salon Millenium, Salon Perfect Style, Salon Stefanija, Salon Julia, Salon Unique Style, Studio IrenStar

● At our partners:

Embassies: Embassy of the Republic of Azerbaijan,Consulate of the Republic of Belarus, Embassy of Georgia, Consulate of the Republic of Kazakhstan, Consulate General of the Russian Federation in Karlovy Vary, Consulate General of the Russian Federation in Prague, Embassy of the Russian Federation, Russian Centre of Science and Culture

Airlines: AEROFLOT (Russian Airlines), AEROSVIT (Ukrainian Airlines), BELAVIA (Belarusian Airlines).

● In Karlovy Vary:

Hotel CARLSBAD PLAZA, Hotel BRISTOL, Hotel GRANDHOTEL PUPP DE LUXE, Hotel AMBIENTE, Hotel KOLONADA, Hotel Excelsior, Hotel AQUA MARINA, Hotel PROMENADA, Hotel BRISTOL, Hotel ČAJKOVSKIJ, Interhotel CENTRAL, Hotel DVOŘÁK, Hotel ELIŠKA, Hotel HUMBOLDT, Hotel OLYMPIA, Hotel ROMANCE PUŠKIN, Hotel ULRIKA , Hotel VENUS, Sanatorium ASTORIA, Hotel Aura Palace Hotel ESPLANADE, Dependance WOLKER

Our partners distribute the magazine according to their internal rules

In the list of our partners are ● AEROFLOT ● AEROSVIT ● BELAVIA airlines ● Czech Connect Airlines ● Central Park ● FIM Group ● Diamonds International Corporation (DIC) ● Boutique Elegante ● United Colors of Beneton ● Victoria Secret ● Gedevani Georgian Wine ● Moser glass ● Leonardo Glass ● Green Pan ● Home Art ● Almi Decor ● Cordeus Centrum trvalégo zdráví ● Slim& Go ● Bio Dent ● Uniqa ● University of New York in Prague ● Happy Language School ● Mamma Coffee cafe ● Tongal restaurant ● Lehka Hlava Restaurant ● Hotel Romance Pushkin ● Evropská-Ruská banka ● Autoškola Ondřej Horazný ● Autoškola Dejvice ● Art Business Group etc.

Pricelist of advertising (CZK) Non VAT payer

back outside cover 217х274 30 000front inside cover 217х274 25 000back inside cover 217х274 23 000standard double page 434х274 27 0001/1 page 217х274 19 0001/2 page (horizontal) 217х137 17 0001/2 page (vertical) 108х274 17 0001/3 page (horizontal) 217х91 12 0001/3 page (vertical) 72х274 12 000 1/4 page (horizontal) 217х68 9 0001/4 page (vertical) 54х274 9 0001/4 page (corner) 108х137 9 0001/6 page (corner) 72x137, 108x91,

98x98 6 000

1/8 page (corner) 52x137, 108x68, 86x86

4 500

Fixation (reservation) of advertising place – 10 %

Adapting the advertising + 10% of advertising spaceprice

Advertising text writing and publication: page – 9 000 CZK, double page – 14 000 CZK

back outside cover standard double pagefront inside cover back inside cover

1/1 page 1/2 page 1/2 page 1/3 page 1/3 page

1/6 page1/4 page 1/4 page 1/8 page1/4 page

30 000 27 00025 000 23 000

19 000

17 000 12 000

17 000 12 000

6 000

9 000

9 0004 500

9 000

ДЕНЬГИ: КОПИТЬ ИЛИ КУПИТЬ?

tête à têteтeт-a-тêтчехи

я

ОБМАНУЛИ, НЕ СОВРАВ...

9-10/2011

Работа – не волк,

ЧЕМ РАНЬШЕ, ТЕМ ЛУЧШЕ!

СОВЕТОВ НАЧИНАЮЩИМ АВТОЛЕДИ

цена: 55 крон/2,5 евро

КОРЗИНКИ С ШАМПИНЬОНАМИ

НАТУРАЛЬНАЯ КОСМЕТИКА

Гид по домашним финансам. с. 28

“Честные” уловки продавцов. с. 34

Садимся за руль без страха. с. 36

Из чего она состоит на самом деле? с. 6

Готовим из грибов. с. 22

ТОЛСТУХА ИЛИ ОБАЯШКА?

Главное – найти свой стиль в одежде. с. 13

Учим и развиваем малыша с пеленок. с. 24

10

работа – work! Как сделать карьеру в Чехии? с. 30

Rates for back-advertising pages(CZK)

1/6

3 000

1/4

4 500

1/10

1 500

● Unspecified position 6 500 CZK

● Unspecified position + packing 15 500 CZK

● Specified position + packing 10 500 CZK

● Specified position + packing 19 500 CZK

● Inserting + fixing on a glue-point 12 500 CZK

Flyers insert into the magazine pricelist:

1/4 90х120 4 500 CZK

1/6 90х75 3 000 CZK

1/10 90х30 1 500 CZK