Engineering your Direct Mail Campaign

April 21-22, 2010 San Antonio, TX

Engineering your Direct Mail CampaignThe Cyril-Scott CompanyMatt Coltharp

stretching your print spend

• Converting your traditional package to a profitable in-line opportunity.

But…. Don’t get into the game too late.

your challenges

• What can I do to get my targeted customers to hold onto my direct mail longer than my competitors?

• How do I get them to open my direct mail and engage?

engage early

• Creative development– Adding multiple dimensions– Morphing of ideas– Duplicating and expanding of existing ideas– Travel to clients (mock-ups, templates)

opportunities are endless

• Start with a roll of stock and finish with a completed project

– Value add • Varnish• Advent windows• Gift cards• Sticker sheet• Self-mailers• Snap-packs• Much more

endless personalization opportunities

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case studies

• Guideposts• We listened to our

customers• Match insertion• Multiple vendors &

shipping• Project management• Limited formats• Time lines• Cost

We eliminated the frustration and extra expense

how did we do it?

• Creative Design Team– That’s ready to convert your product into a

winning in-line package

in-line finishing

April 21-22, 2010 San Antonio, TX

Engineering your Direct Mail CampaignThe Cyril-Scott CompanyMatt Coltharp