Equilibria Strategic Services THE SOLUTION Building an ecosystem means managing a delicate balance of stakeholders. By analyzing distribution channels and stakeholder needs, go-to-market becomes clear: we can solve tougher pain points for more stakeholders by launching in the corporate market. • Bay Area start-up • 6-month engagement • On-site strategic planning with Founder • Collaboration with UI/UX prototype teams • Produced business plans, sales collateral, and website copy, refining value proposition iteratively Case Study THE CHALLENGE What’s our best go-to-market strategy? We know we want to build an interactive, online product for young engineers. Should we sell it to schools? To employers of recent graduates? Both? © 2016 Equilibria Strategic Services, LLC
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Equilibria Strategic Services
THE SOLUTION
Building an ecosystem means managing a delicate balance of stakeholders.
By analyzing distribution channels and stakeholder needs, go-to-market becomes clear: we can solve tougher pain points for more stakeholders by launching in the corporate market.
• Bay Area start-up • 6-month engagement • On-site strategic planning with Founder • Collaboration with UI/UX prototype teams • Produced business plans, sales collateral, and website copy, refining value proposition iteratively
Case Study
THE CHALLENGE
What’s our best go-to-market strategy?
We know we want to build an interactive, online product for young engineers. Should we sell it to
schools? To employers of recent graduates? Both?
© 2016 Equilibria Strategic Services, LLC
Related Documents
